AI credits: what they cost and what they buy

AI work costs real money to run, so it is metered. The unit is a credit, and one credit is one rupee of face value. Every action has a published price you can see before you press the button, and the AI Co-founder plan comes with 1,500 credits every month.

Credits are per account, not per store, and they are only used by AI work. Nothing else on SitesPlaced spends them: taking an order, editing a product, sending an invoice and running a coupon are all free as always.

What each action costs

• Agent message to Builder, Co-founder, Growth or SEO: 1 credit per message you send.
• Campaign plan: 5 credits per plan.
• SEO audit of the whole store: 5 credits per audit. Applying the rewrites it proposes is free.
• Image, draft quality: 2 credits. Fast, for exploring directions.
• Image, standard quality: 12 credits. Social posts, WhatsApp, product cards.
• Image, premium (2K): 25 credits. Hero shots, ads, banners.
• Image, ultra: 45 credits. Best text-in-image and realism, or 4K.
• Carousel slide: 12 credits per slide. A five-slide carousel is 60 credits.
• Customer chat reply: 1 credit per shopper message, if you switch the storefront assistant on.

The price list also carries a product copy rewrite at 1 credit per product, for rewriting descriptions in bulk. There is no button for it in the dashboard yet. To rewrite descriptions today, ask the Growth agent, which costs 1 credit per message.

Every screen that spends credits shows the number on the button first: *Generate · 12 credits*, *Plan the campaign · 5 credits*, *Run the audit · 5 credits*. Nothing is ever charged without that number being on screen.

Your monthly allowance

The AI Co-founder plan grants 1,500 credits on every paid month. Yearly subscribers get the same 1,500 each month rather than 18,000 up front. To give a sense of scale, 1,500 credits is:

• 1,500 agent messages, or
• 125 standard images, or
• 60 premium ad creatives, or
• 25 five-slide carousels.

Those are the extremes. A normal month is a mix: a handful of agent conversations, an SEO audit, a campaign plan, a dozen product photos and a carousel or two.

Credits carry over. The monthly grant is added to whatever you have; nothing resets your balance to zero. If you used 400 credits last month, this month starts at 2,600.

Top-up packs

When a festival month needs more than the allowance, buy a one-time pack. Press the credits pill at the top of the AI Co-founder tab, or Top up on the AI credits card in Dashboard → Billing.

• 500 credits for ₹499 (about $9.99). Roughly 40 standard images, or 500 agent messages.
• 1,000 credits for ₹999 (about $17.99). Roughly 80 standard or 40 premium creatives.
• 2,500 credits for ₹2,499 (about $39.99). Roughly 200 standard creatives, which is a festival season.

Packs are priced at about a rupee a credit, the same as the face value, so there is no penalty for topping up and no bonus for buying big. In India the payment opens in the Razorpay window and the balance updates on the spot. Elsewhere it goes through a hosted checkout page and the credits arrive when the payment confirms. Topped-up credits do not expire while your subscription is active.

Refunds when something fails

Credits are charged before the model runs, so a request can never run for free. If the model then fails, the credits go straight back. You do not have to ask.

• An image that fails to render is refunded in full.
• A campaign plan or SEO audit that fails is refunded in full.
• In a carousel, only the failed slides are refunded. A five-slide carousel where slide 3 fails refunds 12 credits and keeps the other four. In its place the slide says it failed and the credits were returned.
• A storefront assistant reply that fails is refunded.

Every charge and every refund is a line in your credit ledger, so you can check. A refund is noted as a failed generation with the credits returned.

When you run out

Nothing breaks. The AI stops and tells you.

• In the AI Co-founder tab the button is replaced by *Not enough credits (you have N). Top up*.
• In an agent chat you get *You're out of AI credits. Top up from the AI Co-founder tab to keep chatting.*
• On your live store, the storefront assistant quietly stops answering and offers the shopper your WhatsApp instead. It never shows a shopper an error about your billing.

Where the balance is shown

• The AI Co-founder tab header shows a pill: *1,500 credits · top up*. Press it to buy a pack.
• The Overview section of that tab shows Credits as one of three numbers, with a Top up link.
• Dashboard → Billing has an AI credits card with the balance, the line *1 credit = ₹1*, a note that 1,500 arrive every month, and the last six ledger entries with the plus or minus on each.

If a screen says *AI credits are being set up*, the credit ledger has not finished being provisioned on your account. Contact support and it will be sorted; you are not being charged for anything in the meantime.

Work that costs nothing

Some of the plan does not touch credits at all:

• Applying anything: SEO rewrites, an agent's Apply card, attaching a generated image to a product.
• Cart reminders, broadcasts, scheduled promotions and the Monday digest. These are part of the plan and are not metered.
• Reading your numbers on the Overview section.
• Through the MCP connector: reading your store insights, reading your SEO, saving SEO copy you wrote, and scheduling a promotion are all 0 credits, because your own AI assistant did the thinking. Only image generation spends credits there.