Add a blog to your store

Every store includes a built-in blog on the free plan. Open the Design tab and switch to the Blog sub-tab to write posts — product launches, care guides, festival gift ideas, behind-the-scenes stories. Published posts appear at /blog on your storefront and each one gets its own page, so they give Google more reasons to send people to your store and give customers a reason to come back between purchases.

Write a post

1. 1In Design → Blog, click Add post in the Blog posts card.
2. 2Enter a Title. Leave Post link (optional, made from the title) blank and the address is made from the title when you save — e.g. *How to care for silver jewellery* becomes how-to-care-for-silver-jewellery. Type your own only if you want a shorter address.
3. 3Upload a Banner image (under 2MB). It appears at the top of the post and as the card image on the blog list.
4. 4Write the body in the Content editor. The toolbar gives you headings (three sizes), bold, *italic*, underline and strikethrough, numbered and bulleted lists, links, and a clear-formatting button.
5. 5Leave Published (visible on your store) ticked to go live as soon as you save, or untick it to keep the post as a draft.
6. 6Click Create post. The post appears in the list with a Published or Draft badge and its address under the title.

Edit, unpublish or delete a post

Each post in the list has Edit and Delete buttons. Edit reopens the form — change anything and click Save changes; untick Published to pull a post offline without losing it. Delete asks you to confirm and then removes the post permanently; there is no recycle bin, so unpublish instead if you might want it back.

What customers see

The blog page lists published posts newest first, each as a card with its banner image, title, the first 160 characters of the text and a Read more link. A post page shows the banner, title, the date it was created, the full content and a ← Back to blog link. The page title on Google becomes *Post title | Store name*, and the description is taken from the opening text — so start every post with a sentence that says what it is about.

Don't want a blog at all? Just hide the **Blog** link in your menu — one click removes it from your storefront. Posts you have written stay saved.

Ideas that work for small stores

• Care and usage guides — *How to store homemade pickles*, *Washing handloom cotton*. These rank for years and reduce returns.
• Gift guides by occasion — Diwali, Raksha Bandhan, weddings, Mother's Day. Link each gift to its product page.
• Behind the brand — where you source, how you make, who packs the orders. Trust sells.
• Launch notes — one short post per new collection, with the announcement bar pointing at it.
• Answers to DM questions — if five customers ask the same thing on WhatsApp, it is a blog post.

Good to know & troubleshooting

• To link to a product inside a post, open the product on your live store, copy the address, and use the editor's link button.
• Only the banner image can be uploaded per post — the editor does not insert images into the body. Put the most important photo in the banner.
• There are no categories, tags, scheduling or author names. Posts are listed in the order they were created; to bump a post, unpublish and recreate it.
• Post not showing on the store — check it is Published and that the store itself is published. Drafts are only visible to you in the dashboard.
• Post link changed after editing the title — the link only changes if you clear the Post link box; otherwise it stays. Shared links keep working as long as you do not edit the link field.
• Pair posts with SEO & sharing settings so the store's share image and description are set before you promote a post on WhatsApp.