WhatsApp catalogue link for your Instagram bio — and what to use instead
A WhatsApp catalogue link gets your products in front of anyone who taps your bio. It also stops there: no cart, no address, no payment. Here is how to get the link, where it falls short, and how to replace it with a free store link that still sends orders to WhatsApp.
By Manan Agrawal, Founder · Updated August 23, 2026
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Your WhatsApp catalogue link comes from the WhatsApp Business app (Business tools → Catalogue → share) and looks like wa.me/c/ followed by your number. It works in an Instagram bio, but the buyer lands inside WhatsApp with a single product and no way to pay. A free SitesPlaced store link gives the same one-tap catalogue with a cart, address fields, UPI and COD, and a ‘Checkout on WhatsApp’ button, so the order still arrives in your chat — fully formed. ₹0 to publish, unlimited products, 0% commission.
How to get and share your WhatsApp catalogue link
If you have the WhatsApp Business app, the catalogue is built in. Add products with a photo, name, price and description, then share the whole catalogue or a single item from the share menu. The link format, as published by WhatsApp in August 2026, is wa.me/c/ followed by your number in international format; product links add a product ID. Paste it into the website field of your Instagram profile and it becomes a tappable bio link.
That is genuinely useful for a seller who is just starting: the catalogue is free, lives where your customers already are, and takes ten minutes. The trouble begins with the second order of the day.
What a catalogue link cannot do
- ✓There is no cart. A customer who wants three items sends three separate enquiries, and you add them up.
- ✓There is no address form. You ask for the address in chat, they send a voice note, you type it out.
- ✓There is no payment step. Money arrives as a UPI screenshot you have to match to a conversation.
- ✓Stock is whatever you last updated in the app, and a sold-out item can still be enquired about.
- ✓It only opens inside WhatsApp, so a customer on a laptop or someone without your number saved gets a weaker experience.
- ✓It is not a web page, so nobody finds it on Google, and it carries WhatsApp’s branding rather than yours.
None of these are bugs — a catalogue is a brochure, not a shop. The question is whether your bio link should open a brochure or a shop.
Catalogue link vs manual DMs vs store link
| Manual DMs (number in bio) | WhatsApp catalogue link | SitesPlaced store link | |
|---|---|---|---|
| Where it opens | Inside WhatsApp only | Inside WhatsApp only | Any browser, any device |
| Cart, quantities, variants | ✗ | ✗ — one product per enquiry | ✓ |
| Address and pincode fields | ✗ | ✗ | ✓ |
| Online payment (UPI, cards) | ✗ | ✗ | ✓ via Razorpay, 0% commission |
| Cash on delivery option | ✗ | ✗ | ✓ with an optional COD charge |
| Order still arrives on WhatsApp | ✓ | ✓ | ✓ — ‘Checkout on WhatsApp’ |
| Your own brand domain | ✗ | ✗ | ✓ on the ₹499/month plan |
| Found on Google | ✗ | ✗ | ✓ — the store is a real website |
| Cost | Free | Free | Free to publish, unlimited products |
WhatsApp catalogue behaviour as published by WhatsApp in August 2026; features change. SitesPlaced column reflects the free plan unless marked.
Make a store link for your bio in five steps
The store is a real website with your products on it. The link goes wherever the catalogue link went, and the order still ends up in WhatsApp when the customer prefers to chat.
Create a free store and pick a theme
Open /naari, choose from 17 store themes and name your store. If your products are already on Instagram, use the importer to pull the posts in as products instead of re-uploading.
Add products with price, variants and stock
Each product gets photos, a description, price, sizes or colours and a stock count. Sold-out items show as out of stock instead of taking orders you cannot fulfil.
Connect the store to WhatsApp
Settings → Store details → WhatsApp number. ‘Checkout on WhatsApp’ is on by default, so every order can still land in your chat — now with the address and total attached.
Copy your store link into the Instagram bio
Replace the catalogue link in your bio with the store link. One tap opens the catalogue; the same link works in WhatsApp status, broadcasts and your WhatsApp Business profile website field.
Add a QR code for offline customers
Generate a free WhatsApp QR code for packaging and shop boards, and use the store link for the website field so scanners land on a page they can actually order from.
Everything above is on the free plan: ₹0 to publish, unlimited products, 0% commission, with Razorpay, COD, WhatsApp checkout, Shiprocket and Shipmozo included. The ₹499/month Ecommerce plan (early-bird; ₹999 after the first 30 stores) adds a custom domain, branding removal, AI copy, analytics, Meta Pixel + Conversions API and WhatsApp Business API alerts sent from your own number. See pricing.
See what the bio link opens
These are live SitesPlaced demo stores across jewellery, sarees, beauty, gifting and food. Each is a theme you can start from; every one includes the WhatsApp checkout, cart and address fields described above.
JewelleryMaison — Luxury Store
Editorial, gallery-grade storefront. Used by the Aura Jewels demo — ideal for jewellery, watches and premium accessories.
View live demo
SareesThreadlore — Heritage Sarees
Warm, textile-first storefront tuned for sarees, lehengas and handloom — variant swatches, zoom, COD and UPI built in.
View live demo
BeautyGlow Studio — Cosmetics
Bright, conversion-focused beauty storefront with shade selectors and bundles. Built for cosmetics and skincare sellers.
View live demo
SkincareApothic — Skincare
Calm apothecary aesthetic with ingredient storytelling and routine bundles. For skincare, wellness and self-care brands.
View live demo
GiftingFlorine — Florist & Gifting
Soft, seasonal florist storefront with same-day delivery slots and gift notes. For flowers, hampers and gifting.
View live demo
FoodCacao Noir — Chocolate
Premium dark-mode storefront for chocolate, bakes and gourmet food, with grams/box variants and festive bundles.
View live demoWhich link should go in your bio?
Use the store link when
- • You sell more than a few items or have sizes and colours to choose from.
- • You want UPI or card payment at the moment of decision, not a screenshot later.
- • You ship by courier and need a correct address and pincode every time.
- • You want the same link to work in the bio, on packaging, in ads and on Google.
A catalogue link is fine when
- • You have a handful of products and take only a few orders a week.
- • Most customers are regulars who already chat with you and pay by UPI on trust.
- • You are testing demand before putting a product range together.
- • You are happy to collect every address by hand for now.
Free link and QR tools
Whichever link you choose, you will want a clean wa.me link with a prefilled opener and a QR code for the physical world. Both tools are free and need no account.
WhatsApp link generator
Turn your number plus a prefilled message into a wa.me link you can paste anywhere — bio, website button, ad.
Open the toolFree toolWhatsApp QR code generator
A scannable QR that opens a chat with you. Print it on packaging, bills, visiting cards and shop boards.
Open the toolFrom bio link to brand
The free store link is enough to sell. When the store becomes the business, the ₹499/month Ecommerce plan (early-bird; ₹999 after the first 30 stores) moves it onto your own domain, removes the SitesPlaced badge, writes product copy with AI, adds analytics and Meta Pixel + Conversions API for Instagram ads, and sends order alerts and confirmations from your own WhatsApp Business number through the WhatsApp Business API. Razorpay, Shiprocket and Shipmozo stay integrated on both plans.
Razorpay, Shiprocket, Shipmozo, WhatsApp API, Meta CAPI: all built in.
Razorpay, cash on delivery, WhatsApp checkout, Shiprocket and Shipmozo are on the free plan. The ₹499/month Ecommerce plan adds the Meta integrations: Pixel + Conversions API and WhatsApp Business API alerts, bring your own credentials, plus your own domain, branding removal, AI and analytics. No app store, no per-integration fees.
Payments
- Free
UPI, cards, net banking and wallets at checkout. SitesPlaced takes 0% commission; Razorpay's standard gateway fee applies.
- Free
COD at checkout with an optional COD charge you set.
- Free
Order via WhatsApp for buyers who prefer to chat before paying.
Shipping
- Free
Push orders to Shiprocket, get AWB numbers back, and show live tracking on your Track Order page.
- Free
ShipmozoNew
Courier selection, pickup scheduling and tracking status synced back to each order.
Messaging
- ₹499
Every new order sends you an alert and the customer a confirmation, from your own WhatsApp Business number via Meta's Cloud API. Bring your own credentials.
Marketing
- ₹499
Meta Pixel + Conversions APINew
Your own Pixel on the storefront plus server-side Purchase events from the order record, deduplicated, so Instagram and Facebook ads report real sales. Bring your own credentials.
- ₹499
Custom head code
Paste Google Analytics, Clarity or any tag into your live site.
Growth
- ₹499
yourbrand.com with one-click DNS setup for most Indian registrars.
- Free
Create and edit your store by chatting with your AI assistant.
- Free
Bring a catalogue in from Instagram, your existing website, a PDF, dm2buy or Shopexer.
Replace the catalogue link with a store link
Import your Instagram posts as products, add your WhatsApp number, and paste one link into your bio. Customers get a cart and checkout; you still get the order on WhatsApp. Free to publish, 0% commission.
Create my store link →Keep your WhatsApp catalogue if you like — the store link simply gives new visitors a way to order.
Frequently asked questions
How do I get my WhatsApp catalogue link?
In the WhatsApp Business app, open Business tools → Catalogue, then use the share option to copy the catalogue link; it uses the wa.me/c/ format followed by your number. Individual products have their own share links too. Steps are as documented by WhatsApp in August 2026 and may change with app updates.
Can I put a WhatsApp catalogue link in my Instagram bio?
Yes — paste it into the website field of your Instagram profile. The limitation is what happens after the tap: the visitor lands inside WhatsApp, can only enquire about one item at a time, and you still collect the address and payment by hand. A store link gives the same one-tap experience with a cart and checkout attached.
Is a SitesPlaced store link free like the WhatsApp catalogue?
Yes. Publishing a store is ₹0 with unlimited products and 0% commission, and it includes Razorpay for UPI and cards, cash on delivery, WhatsApp checkout, and Shiprocket and Shipmozo shipping. The ₹499/month Ecommerce plan is optional, for a custom domain, branding removal, AI copy, analytics, Meta Pixel + Conversions API and WhatsApp Business API alerts.
Can I keep my WhatsApp catalogue and use a store link as well?
Yes, and many sellers do. Keep the catalogue for customers who are already chatting with you, and put the store link in your bio, status and broadcasts where new customers arrive. Orders from the store still reach you on WhatsApp through the ‘Checkout on WhatsApp’ button.
Will the store link work with WhatsApp Business API notifications?
On the ₹499/month plan, every order — including UPI and COD orders placed without a chat — sends you an alert and the customer a confirmation from your own WhatsApp Business number via Meta’s Cloud API. You bring your own Meta credentials; SitesPlaced handles the templates and delivery.