A website for your Instagram business
Instagram is where customers find you. It should not be where your whole business lives. A real website turns followers into buyers, takes payment for you, and keeps selling even on the day Instagram does not cooperate.
By Manan Agrawal, Founder · Updated June 10, 2026
An Instagram business needs a website because Instagram is a feed you rent, not a shop you own. SitesPlaced gives Indian sellers a branded store on their own domain — with UPI, COD, Razorpay and WhatsApp checkout, order management, inventory, Shiprocket shipping and GST-ready invoices — free to build and publish, with 0% commission. Pay from ₹199/month (Starter) only for a custom domain, to remove our badge, or to add AI and higher limits. Your Instagram drives traffic; your website does the selling.
Real stores, live on SitesPlaced
Not mockups — real sellers running live stores on SitesPlaced with their own domains, UPI and COD. Open any of them in a new tab.
The House of Urmila
A handcrafted jewellery label running its full catalogue on its own domain — UPI & COD checkout built in.
Visit live site
Surroor House
An oversized-tee label running its full catalogue on its own domain — trending designs, sizes and COD checkout.
Visit live site
The Pet Journal
India's first guided journal for pet parents, selling direct from its own domain instead of through DMs.
Visit live siteWhy does selling only in DMs eventually break?
Selling through Instagram DMs feels personal and it works — until it does not scale. You answer the same questions a hundred times, chase payments, copy addresses by hand, and lose track of who ordered what. Worse, everything you have built sits on an account that Instagram, not you, controls.
A website does not replace that energy — it gives it somewhere to land. Customers still arrive from your Reels and stories, but instead of a DM, they hit a store that answers the questions, takes the money and records the order. You get your evenings back and a business that does not vanish if an account is locked.
What does a website give your Instagram business?
- ✓A branded storefront on your own domain — your brand, your address on the web
- ✓Checkout with UPI, COD and Razorpay, plus structured WhatsApp ordering
- ✓An order dashboard so nothing lives in your DMs anymore
- ✓Real-time inventory across variants and auto GST-ready invoices
- ✓Shiprocket shipping built in, and AI-written product descriptions
- ✓Google visibility — your store and pages can actually be found in search
Instagram alone vs Instagram + a website
| For your business | Instagram + a website | Instagram + DMs only |
|---|---|---|
| Who owns the audience | You — on your own domain | Instagram owns it |
| If your account is locked | Your store keeps selling | You lose everything |
| Take payment | UPI / COD / Razorpay at checkout | Sorted in DMs |
| Look professional | Branded store, your domain | A feed + a link |
| Show up on Google | ✓ Indexable store & pages | ✗ |
| Order & stock tracking | Dashboard + inventory | By hand |
| Invoices | Auto GST-ready PDF | Manual |
The four things a website fixes overnight
You own the asset
Your store lives on your own domain. If an account is ever restricted, your business keeps running — because it was never only on Instagram.
Payments stop being a chore
Customers pay at checkout with UPI, COD or Razorpay. No more sharing a UPI ID in DMs and screenshotting confirmations.
You look like a brand
A clean store on your own domain signals legitimacy. People spend more, and more confidently, with a business that looks real.
Operations run themselves
Orders, stock and invoices are handled automatically, so a busy sale day is exciting instead of overwhelming.
Storefronts for Instagram businesses
Pick a look that fits your products. These are live demo stores you can open and clone — clothing, shoes, beauty, wellness, jewellery, home decor, furniture, gifts, electronics, food and pet supplies, each laid out like a leading Indian brand in that genre.
ClothingClothing Store
Laid out like Jnorss. Edge-to-edge photos, the sizes still in stock on every card, and a save-% tag on anything on sale.
View live demo
BeautyBeauty Store
Laid out like Bella Vita. Bestsellers and New arrivals tabs, a benefit line with star ratings and Add to cart on every card, an offer band, and a bottom menu on phones.
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JewelleryJewellery Store
Laid out like GIVA. A search box that stays open, two rows of category tiles, shop-by-price tiles, and each finish shown as a photo on the product page.
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HomeHome & Decor Store
Laid out like Troost. A dark header, a calm product grid, a photo mosaic of your categories, and each rug or print design shown as a photo on the product page.
View live demo
ElectronicsElectronics Store
Laid out like boAt. Categories above the banner, a strip of key specs on each card, and coupon offers laid out on the product page.
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FoodFood Store
Laid out like The Whole Truth. A giant type headline instead of a banner photo, colourful category cards, and pack sizes right on the product card.
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FootwearFootwear Store
Laid out like Neeman’s. Big cards with each colour shown as a photo, a square size grid with the size chart on the product page, and a card that works out the price after your best published coupon.
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GiftsGifts & Lifestyle Store
Laid out like Chumbak. A home page of big stacked category photos, shop by occasion, and a preview of the shopper’s own photo on personalised products.
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WellnessWellness Store
Laid out like Power Gummies. A colour spotlight panel for every product, shop by concern, benefits as an icon list and pack cards with their own prices on the product page, and a bottom menu on phones.
View live demo
PetPet Store
Laid out like Heads Up For Tails. Shop by pet (All, Dogs, Cats), a discount band and a quick Add on every card, deal tiles worked out from your real prices, and a bottom menu on phones.
View live demo
FurnitureFurniture & Mattress Store
Laid out like The Sleep Company. Call and WhatsApp buttons in the header and on every product page, room tabs that switch the category tiles, sizes listed with their own prices, and a talk-to-us block.
View live demoWhat it looks like once it is set up
Picture a normal sale after you have a website behind your Instagram. Someone sees a Reel, taps your bio link, and lands on your store instead of your DMs. They pick a product and a variant, pay by UPI or choose COD, and enter their address — all without you touching your phone. The order appears in your dashboard marked paid, stock ticks down, an invoice is generated, and you book the shipment with Shiprocket in a couple of taps.
You did not answer a single “price?” message, chase a payment, or copy an address by hand. Multiply that across a busy sale day and the difference is enormous — not because you worked harder, but because the website did the repetitive parts for you. That is what moving beyond DMs actually feels like: the same orders, a fraction of the effort, and a business that finally looks like a brand.
Give your Instagram business a home of its own
Build and publish your store for free, with 0% commission — pay from ₹199/month (Starter) only for a custom domain or to remove our badge. Keep finding customers on Instagram — send them to a website that takes the order, the payment and the address for you. A real person helps you set it up.
Build your Instagram store →Not sure where to start? See how to create a website for your Instagram store, step by step.
Frequently asked questions
Do I need a website if I already sell on Instagram?
Instagram is excellent for discovery, but it is a feed you rent, not a shop you own. A website gives you a branded store on your own domain that takes payments and addresses, shows up on Google, keeps selling even if your account is ever restricted, and makes your business look trustworthy. With SitesPlaced you can build one and publish it for free — you pay only for a custom domain or to remove our badge (from ₹199/month, the Starter plan).
What should a website for an Instagram business include?
At minimum: a branded storefront with your products and variants, UPI/COD/Razorpay checkout, WhatsApp ordering, an order dashboard, inventory tracking, GST-ready invoices and your own custom domain. SitesPlaced includes all of this out of the box, tuned for Indian sellers.
How long does it take to build an Instagram business website?
With SitesPlaced you can build for free in an afternoon, and if you are coming from a catalogue link, our team can recreate your products and get you live — usually within a day. AI writes your product descriptions, and a real person helps with setup.
Will a website replace my Instagram?
No — it complements it. You keep posting and finding customers on Instagram, then send them to your website to actually buy. Your bio link points to your store instead of a catalogue, so discovery stays on Instagram and selling moves to a place you control.
How much does a website for an Instagram business cost in India?
On SitesPlaced it is free to build and publish your store, with 0% commission on sales — it goes live on a free username.sitesplaced.com URL. You pay from ₹199/month (Starter) only when you want a custom domain, want to remove the SitesPlaced badge, or want AI and higher limits. Either way, no per-sale cut and no surprise app bills.
