How to create a website for your Instagram store

What do you need before you start?

You do not need a developer, a designer or a big budget. You need three things you already have, plus one we help you set up:

• ✓Your product photos (phone photos are fine to start)
• ✓Your prices and variants — sizes, colours, weights or metals
• ✓A rough idea of which products are your hero pieces
• ✓A Razorpay account for payments — we walk you through connecting it

Create your Instagram store website in 6 steps

1. 1

   Pick a storefront template

   Start from a finished store, not a blank page. Choose a template that fits your products — jewellery, sarees, beauty, food, fashion. On SitesPlaced every template is mobile-first, because that is where your Instagram traffic comes from.

2. 2

   Add your products and variants

   Upload your photos, set prices, and add variants like size, colour, metal or weight — each with its own price and stock. Let the built-in AI write clean product descriptions from a few words so you are not staring at empty fields.

3. 3

   Turn on payments — UPI, COD, Razorpay

   Connect Razorpay so customers can pay by UPI or card at checkout, and enable Cash on Delivery where you want it. This is what moves selling out of your DMs: the store collects the money for you.

4. 4

   Set up WhatsApp checkout & shipping

   Enable structured WhatsApp checkout so chat-first buyers can still order, and connect Shiprocket so you can book and track deliveries from the same dashboard. Every order also generates a GST-ready invoice automatically.

5. 5

   Connect your custom domain

   Point your own domain (yourbrand.com) at the store, or start on a free yourbrand.sitesplaced.com link and add a domain later. A custom domain makes your Instagram business look like a real brand.

6. 6

   Go live and update your Instagram bio

   Publish, then swap your bio link to your new store and mention it in stories. From now on, your Reels and posts send people to a shop that takes the order — not a DM you have to manage by hand.

Pick your starting template

The quickest way to a finished store is to start from one. Open these live demos, find the one closest to your products, and clone it — then it is just your photos, prices and brand.

Jewellery

Maison — Luxury Store

Editorial, gallery-grade storefront. Used by the Aura Jewels demo — ideal for jewellery, watches and premium accessories.

View live demo

Sarees

Threadlore — Heritage Sarees

Warm, textile-first storefront tuned for sarees, lehengas and handloom — variant swatches, zoom, COD and UPI built in.

View live demo

Beauty

Glow Studio — Cosmetics

Bright, conversion-focused beauty storefront with shade selectors and bundles. Built for cosmetics and skincare sellers.

View live demo

Skincare

Apothic — Skincare

Calm apothecary aesthetic with ingredient storytelling and routine bundles. For skincare, wellness and self-care brands.

View live demo

Gifting

Florine — Florist & Gifting

Soft, seasonal florist storefront with same-day delivery slots and gift notes. For flowers, hampers and gifting.

View live demo

Food

Cacao Noir — Chocolate

Premium dark-mode storefront for chocolate, bakes and gourmet food, with grams/box variants and festive bundles.

View live demo

A few things that make the difference

• ✓Lead with your best three products — most Instagram visitors decide in seconds
• ✓Use clear, well-lit photos and add multiple angles for higher-ticket items
• ✓Keep checkout to as few taps as possible; UPI and COD reduce hesitation
• ✓Add trust details — materials, sizing, returns — right on the product page
• ✓Put your store link in your bio and pin a story that explains how to order

What should you do in your first week after launch?

Going live is the start, not the finish. The first week is when you turn a new store into a habit your customers and your followers recognise. Work through this:

• ✓Swap your Instagram bio link to your store and add a link sticker to a pinned story
• ✓Post a short story showing exactly how to order, in three taps
• ✓Send a WhatsApp message to past customers letting them know where to buy now
• ✓Place a test order yourself to check checkout, invoice and shipping end to end
• ✓Add your three best-sellers to the top of the store so first-time visitors see them first
• ✓Check the store on a phone — that is where almost all of your traffic will open it

After that, keep it simple: post the products, point people to the store, and let the dashboard handle the rest. Most of the work of selling online is removing friction once, not grinding every order by hand forever.