For jewellery brands · Updated June 10, 2026

A jewellery website builder made for jewellery

Generic store builders flatten jewellery into thumbnails. This one is built for it — a gallery-grade storefront that shows every piece properly and handles variants, payments, invoices and shipping for you.

By Manan Agrawal, Founder · Updated June 10, 2026

SitesPlaced is a jewellery website builder designed around how jewellery actually sells. You get a luxury, photo-first storefront (the Maison / Aura Jewels template), metal/stone/size variants with their own price and stock, hallmark and material trust details, and India-native checkout with UPI, COD, Razorpay and WhatsApp — plus GST invoices and Shiprocket. Free to build, ₹499/month to publish, 0% commission.

Why does jewellery need a purpose-built builder?

Jewellery is the hardest category to sell with a generic tool. The piece has to be seen in detail, the variants are specific (metal, plating, stone, size), and the buyer needs to trust you enough to pay a few thousand rupees before it ships. A builder made for t-shirts will not carry that.

A jewellery-first builder gets the details right: full-bleed imagery and zoom, variants that map to real pieces, space for hallmarking and care, and a checkout your customers already trust. That is the difference between a browser who messages “price?” and one who simply buys.

What the jewellery builder gives you

  • A gallery-grade storefront on your own domain, built for jewellery photography
  • Variants for metal, plating, stone colour and ring size — each with its own price and stock
  • Trust blocks for hallmarking, materials, sizing guides, care and reviews
  • UPI, COD and Razorpay at checkout, plus structured WhatsApp ordering
  • Auto GST-ready invoices and Shiprocket shipping in one dashboard
  • AI-written product descriptions and a real person to set it all up
Photo-firstReal variants0% commission₹499/moOwn domain

Build your jewellery store in 5 steps

  1. Choose the jewellery template

    Start from the Maison / Aura Jewels storefront — a finished, gallery-grade design tuned for rings, sets, silver and imitation pieces.

  2. Add designs, photos & variants

    Upload your pieces with multiple angles, then set metal, plating, stone and size variants, each with its own price and stock.

  3. Add trust details

    Fill in hallmarking, materials, sizing and care, and let AI draft clean descriptions you can tweak.

  4. Turn on payments & shipping

    Connect Razorpay for UPI and cards, enable COD, switch on WhatsApp checkout, and link Shiprocket for delivery.

  5. Connect your domain & launch

    Point yourbrand.com at the store, publish, and update your Instagram bio link to your new shop.

Built for the way jewellery is bought

Gallery-grade presentation

Full-bleed photos, zoom and multiple angles so each piece is shown the way it deserves, not as a thumbnail.

Variants that match reality

Metal, plating, stone and size each become a priced, stock-tracked variant; sold-out options mark themselves.

Trust where it converts

Hallmarking, materials, sizing and reviews sit right on the product page, reassuring high-ticket buyers.

Clean, safe checkout

UPI, COD and Razorpay with auto GST invoices — confident customers and tidy books from day one.

See jewellery storefronts live

The Maison template powers the Aura Jewels demo. Open it and the adjacent fashion and lifestyle stores, then clone the closest fit and make it your brand.

Who is the jewellery builder for?

It is built for the full range of jewellery sellers, not just one kind. If you make or curate pieces and sell them online, it fits — and it scales with you as you grow from a few orders a week to a recognised brand.

  • Imitation and fashion jewellery sellers selling mostly from Instagram and WhatsApp
  • Silver and oxidised jewellery brands that need clean photography and variants
  • Kundan, temple and bridal sellers handling higher-ticket, trust-heavy purchases
  • Fine jewellers who want a gallery-grade store on their own domain
  • Home-run and women-led jewellery businesses that want setup handled for them
  • Established sellers migrating from a catalogue link or a generic builder

Whatever the range, the same things matter — show the piece properly, model the variants honestly, make trust visible, and take payment safely. The builder is shaped around exactly those, so you spend your time on the jewellery, not on fighting software.

Build your jewellery website today

Start free, publish from ₹499/month, keep 100% of your sales. Pick the jewellery template and our team helps you connect Razorpay and Shiprocket, set up variants, and point your domain — so you launch looking like a real jewellery brand.

Start your jewellery store

Looking for inspiration first? Browse jewellery website examples.

Frequently asked questions

What is the best jewellery website builder in India?

SitesPlaced (Naari) is purpose-built for jewellery sellers. Its Maison / Aura Jewels storefront gives you a gallery-grade, photo-first layout, metal/stone/size variants with their own price and stock, trust details like hallmarking, and India-native checkout with UPI, COD, Razorpay and WhatsApp — for ₹499/month with 0% commission.

Can I build a jewellery website without coding?

Yes. SitesPlaced is fully no-code: pick the jewellery template, add your designs and photos, set variants and prices, turn on payments and shipping, connect your domain, and publish. AI writes your product descriptions and a real person helps with setup.

How do I show different metals, stones and ring sizes?

Each design supports variants — 22k/18k, gold-plated/silver, stone colour, ring size — and every variant carries its own price and live stock. When a size sells out it is marked automatically, so you never oversell.

Does the builder handle GST invoices and shipping?

Yes. Every order generates a GST-ready PDF invoice with your business details, and Shiprocket is built in so you can book and track deliveries from the same dashboard.

How much does it cost to build a jewellery website?

It is free to build and ₹499/month to publish on SitesPlaced, with 0% commission on sales. The flat price includes payments, shipping, invoices, inventory and a custom domain — there is no per-sale cut.