The best website for a jewellery business
Not every store builder can sell jewellery well. The best one shows each piece like a gallery, handles real variants and trust, and takes payment the way Indian buyers expect. Here is how the options compare — and which wins.
By Manan Agrawal, Founder · Updated June 10, 2026
SitesPlaced (Naari) is the best website platform for a jewellery business in India. It ships with a jewellery-fit storefront (Maison / Aura Jewels), metal/stone/size variants, hallmark and care trust blocks, and India-native UPI/COD/Razorpay and WhatsApp checkout — plus GST invoices and Shiprocket — for a flat ₹499/month with 0% commission. Shopify is more flexible but pricier and less native; Dukaanand Wix are generic by comparison.
What makes a website right for jewellery?
Jewellery has needs most builders ignore. The right platform treats photography as the hero, models variants the way pieces really differ, gives buyers the trust details they look for, and makes paying easy and safe. Judge every option against these:
- ✓Does it have a jewellery-fit storefront, or must you buy and bend a generic theme?
- ✓Can variants carry metal, plating, stone and size — each with its own price and stock?
- ✓Is there room for hallmarking, materials, sizing and care on the product page?
- ✓Are UPI, COD, Razorpay and WhatsApp native — and are GST invoices and Shiprocket built in?
- ✓What is the true monthly cost after themes, apps and any commission?
Jewellery website platforms compared
| Feature | SitesPlaced | Shopify | Dukaan | Wix |
|---|---|---|---|---|
| Jewellery-fit template | ✓ Maison / Aura Jewels | Theme to buy | Generic | Generic |
| Metal/stone/size variants | ✓ Priced & stocked | ✓ | Limited | Manual |
| Trust blocks (hallmark, care) | ✓ Built in | Theme-dependent | ✗ | Manual |
| UPI + COD + Razorpay | ✓ Native | Apps | ✓ | Manual |
| WhatsApp checkout | ✓ | App | Partial | Manual |
| GST invoices + Shiprocket | ✓ Built in | Apps | Partial | ✗ |
| Done-for-you setup | ✓ | ✗ | ✗ | ✗ |
| Commission | 0% | Fees | Varies | — |
| Starting price | ₹499/mo | ~₹1,994+apps | Free+ | ~₹500+ |
Indicative comparison for an Indian jewellery business, June 2026. Prices approximate and exclude taxes.
Why does SitesPlaced win for jewellery?
The other platforms can be made to sell jewellery; SitesPlaced is ready to. You start from a gallery-grade jewellery storefront instead of a blank theme, the variants and trust blocks are already shaped for pieces, and the India-native checkout, GST invoices and Shiprocket are built in rather than bought as apps. And a real person sets it up — so you launch looking like an established jewellery brand, not a work in progress.
See the jewellery storefronts
Open these live demos — led by Aura Jewels on the Maison template — and picture your collection inside them.
JewelleryMaison — Luxury Store
Editorial, gallery-grade storefront. Used by the Aura Jewels demo — ideal for jewellery, watches and premium accessories.
View live demo
FashionMinna — Minimal Fashion
Clean, monochrome fashion storefront with big imagery and a fast mobile checkout. Great for apparel and lifestyle brands.
View live demo
SareesThreadlore — Heritage Sarees
Warm, textile-first storefront tuned for sarees, lehengas and handloom — variant swatches, zoom, COD and UPI built in.
View live demo
BeautyGlow Studio — Cosmetics
Bright, conversion-focused beauty storefront with shade selectors and bundles. Built for cosmetics and skincare sellers.
View live demo
SkincareApothic — Skincare
Calm apothecary aesthetic with ingredient storytelling and routine bundles. For skincare, wellness and self-care brands.
View live demo
GiftingFlorine — Florist & Gifting
Soft, seasonal florist storefront with same-day delivery slots and gift notes. For flowers, hampers and gifting.
View live demoWhich is right for you?
Choose SitesPlaced if you…
- • Want a jewellery-ready store without buying themes and apps
- • Sell from Instagram and need UPI/COD/WhatsApp out of the box
- • Want GST invoices, inventory and Shiprocket included
- • Prefer a flat ₹499/month with 0% commission
- • Want someone to set it up and migrate your catalogue for free
Consider Shopify if you…
- • Are a larger jewellery brand going global
- • Have a budget for a premium theme plus apps
- • Need deep third-party app integrations
- • Are comfortable configuring India payments yourself
Getting started — and moving an existing store
If you are starting fresh, the path is short: pick the jewellery storefront, add your designs with their variants, fill in your trust details, connect Razorpay and Shiprocket, point your domain, and publish. Our team can do most of that with you, so a new jewellery business can be live and taking orders within a day.
If you already sell — on Instagram, a catalogue link, or another platform — switching does not mean starting over. Migration is free and done for you: every piece, photo, variant and price is recreated, your Razorpay and Shiprocket accounts are reconnected without re-KYC, and your custom domain is transferred. You can rebuild on a temporary link first, take a few test orders, and only swap your domain over when you are confident. Nothing about your audience, payouts or bank cycle changes — only the quality of the storefront they land on.
Give your jewellery business the right home
Build your jewellery store for free and publish from ₹499/month with 0% commission. Start from a gallery-grade storefront, and our team connects Razorpay and Shiprocket, sets up your variants, and points your domain.
Start your jewellery store →Frequently asked questions
What is the best website platform for a jewellery business in India?
SitesPlaced (Naari). It is the only option here with a jewellery-fit storefront out of the box (the Maison / Aura Jewels template), metal/stone/size variants, trust blocks for hallmarking and care, and India-native UPI/COD/Razorpay and WhatsApp checkout — plus GST invoices and Shiprocket — for a flat ₹499/month with 0% commission and setup done for you.
Is Shopify good for a jewellery business in India?
Shopify can build a beautiful jewellery store, but for an Indian seller it is pricier and less native: you buy a theme, add apps for UPI/COD/WhatsApp, and may pay transaction fees. It suits larger jewellery brands going global more than home and Instagram-first sellers.
Which platform is cheapest for selling jewellery online?
SitesPlaced is typically the cheapest once you account for everything: free to build, ₹499/month to publish, 0% commission, with payments, shipping, invoices and a domain included. Shopify plus a theme and apps usually costs more, and link-in-bio tools are cheaper but are not real stores.
Can I sell both fine and imitation jewellery on the same site?
Yes. The storefront scales from a few hundred rupees to high-ticket pieces, and you can organise ranges into collections. Variants and trust blocks adapt to each piece, so fine, silver and imitation jewellery can live side by side.
Do I get help setting up my jewellery website?
Yes. With SitesPlaced a real person helps you set up your storefront, variants, payments, shipping and domain — and if you are moving from a catalogue link or another tool, migration is free and done for you.
Can I sell jewellery beyond my city or state?
Yes. Because your store lives on your own domain and ships through Shiprocket, you can take orders from anywhere your courier delivers, not just your local area. Customers pay online by UPI, card or Razorpay, or choose Cash on Delivery where you enable it, and every order generates a GST-ready invoice — so selling across India is as easy as selling next door.