7 best DM2Buy alternatives for Indian sellers in 2026

What should you look for in a DM2Buy alternative?

Before the list, a quick filter. Most sellers do not actually want a different catalogue link — they want the things a link cannot give them. Judge every alternative on these:

• ✓Do you own a real storefront on your own domain, or rent a link on someone else's tool?
• ✓Are UPI, Cash on Delivery and WhatsApp first-class — or bolted on with apps and fees?
• ✓Is there an order dashboard, inventory and invoicing, or do you track all of it by hand?
• ✓Is shipping (Shiprocket) built in, and is there real setup help?
• ✓What is the true cost once you add domain, apps and any commission on sales?

The 7 best DM2Buy alternatives, ranked

1. 1

   SitesPlaced (Naari)

   Best overall — a real storefront, done for you

   The closest thing to an upgrade rather than a replacement. You get a full branded store on your own domain — not a catalogue link — with Razorpay, UPI, COD, WhatsApp checkout, Shiprocket, order management, inventory and GST-ready invoices. A real person migrates your DM2Buy products for free and gets you live, usually in a day.

   ₹499/mo · 0% commissionBest for: Sellers who want to own their store and stop running operations inside DMs.
2. 2

   Dukaan

   Fastest catalogue-first store

   Dukaan is quick to spin up a catalogue-style store and is well known among Indian sellers. It leans catalogue-led rather than brand-led, so storefront design and vertical fit are more limited than a template-driven builder.

   Free + paid plansBest for: Sellers who want a simple catalogue live in minutes and do not mind a generic look.
3. 3

   Bikayi

   WhatsApp-commerce focused

   Bikayi targets WhatsApp commerce with a catalogue and ordering flow. Like most catalogue-first tools, the trade-off is less control over branding and a thinner operations layer as you scale.

   Free + paid plansBest for: WhatsApp-first sellers who want ordering over chat above all else.
4. 4

   Instamojo

   Payments-first, store bolted on

   Instamojo started as payment links and grew a store and payments suite around it. It is solid for collecting payments, but the storefront experience is secondary to the payments core.

   Free + transaction feesBest for: Sellers who mainly need payment links and a light store around them.
5. 5

   Shopify

   Powerful, but pricey for India

   Shopify is a great global platform, but for an Indian Instagram seller it is overbuilt and overpriced: UPI, COD and WhatsApp are not native, you pay for apps to fill the gaps, and there can be transaction fees on top of the plan.

   From ~₹1,994/mo + apps + feesBest for: Larger brands going global with a budget for apps and setup.
6. 6

   Wix / Squarespace

   Flexible website builders

   General-purpose builders that can make a nice site, but they are not built for Indian social-commerce. You will configure payments, shipping and checkout yourself, and they do not understand UPI/COD/WhatsApp the way a local tool does.

   From ~₹500–1,500/moBest for: Sellers who want a content-rich website and will assemble commerce manually.
7. 7

   A plain link-in-bio + WhatsApp

   Free, but you are the system

   The fallback many sellers default to: a link-in-bio listing photos and a WhatsApp number. It costs nothing and works at tiny volume, but every order, payment and stock update is tracked by you, by hand.

   FreeBest for: Brand-new sellers testing demand before they commit to a real store.

DM2Buy alternatives compared at a glance

See real SitesPlaced storefronts

The fastest way to judge our #1 pick is to open a few live stores. Each one is a different vertical-fit template — jewellery, sarees, beauty, skincare, gifting and food — that you can clone and make yours.

Jewellery

Maison — Luxury Store

Editorial, gallery-grade storefront. Used by the Aura Jewels demo — ideal for jewellery, watches and premium accessories.

View live demo

Sarees

Threadlore — Heritage Sarees

Warm, textile-first storefront tuned for sarees, lehengas and handloom — variant swatches, zoom, COD and UPI built in.

View live demo

Beauty

Glow Studio — Cosmetics

Bright, conversion-focused beauty storefront with shade selectors and bundles. Built for cosmetics and skincare sellers.

View live demo

Skincare

Apothic — Skincare

Calm apothecary aesthetic with ingredient storytelling and routine bundles. For skincare, wellness and self-care brands.

View live demo

Gifting

Florine — Florist & Gifting

Soft, seasonal florist storefront with same-day delivery slots and gift notes. For flowers, hampers and gifting.

View live demo

Food

Cacao Noir — Chocolate

Premium dark-mode storefront for chocolate, bakes and gourmet food, with grams/box variants and festive bundles.

View live demo