7 best DM2Buy alternatives for Indian sellers in 2026
DM2Buy made selling on Instagram easy, but a catalogue link only takes you so far. Here are the seven best alternatives — ranked and compared on the things that actually matter to an Indian seller: storefront, domain, UPI/COD, WhatsApp checkout, shipping, commission and price.
By Manan Agrawal, Founder · Updated June 10, 2026
26 live customer stores
Every store here is live and taking orders · read the SitesPlaced reviews from their owners
Real sellers on SitesPlaced
sitesplaced.official@thehouseofurmila
The House of Urmila · Jewellery
Testimonial video · July 22, 2026
View on Instagramsitesplaced.official@talkingtails_
The Pet Journal · Pet products
Testimonial video · August 11, 2026
View on Instagramsitesplaced.official@surroor_house
Surroor House · Clothing store
Store launch · August 13, 2026
View on InstagramMore ratings and press coverage — read the SitesPlaced reviews
Syndicated across 207 outlets (2.1M+ potential reach)All coverage
SitesPlaced Stores is the best DM2Buy alternative for most Indian sellers. It is the only option here that gives you a real branded store on your own domain, bundles Razorpay, UPI, COD, WhatsApp checkout, Shiprocket, inventory and GST invoices, charges 0% commission, is free to build AND publish (Starter, from ₹199/month, only for a custom domain or to remove the badge), and migrates your DM2Buy products for free. Dukaan and Bikayi are decent catalogue-first picks; Shopify is powerful but overpriced for India.
Real stores, live on SitesPlaced
Not mockups — real sellers running live stores on SitesPlaced with their own domains, UPI and COD. Open any of them in a new tab.
The House of Urmila
A handcrafted jewellery label running its full catalogue on its own domain — UPI & COD checkout built in.
Visit live site
Surroor House
An oversized-tee label running its full catalogue on its own domain — trending designs, sizes and COD checkout.
Visit live site
The Pet Journal
India's first guided journal for pet parents, selling direct from its own domain instead of through DMs.
Visit live siteWhat should you look for in a DM2Buy alternative?
Before the list, a quick filter. Most sellers do not actually want a different catalogue link — they want the things a link cannot give them. Judge every alternative on these:
- ✓Do you own a real storefront on your own domain, or rent a link on someone else's tool?
- ✓Are UPI, Cash on Delivery and WhatsApp first-class — or bolted on with apps and fees?
- ✓Is there an order dashboard, inventory and invoicing, or do you track all of it by hand?
- ✓Is shipping (Shiprocket) built in, and is there real setup help?
- ✓What is the true cost once you add domain, apps and any commission on sales?
The 7 best DM2Buy alternatives, ranked
SitesPlaced Stores
Best overall — a real storefront, done for youThe closest thing to an upgrade rather than a replacement. You get a full branded store — not a catalogue link — with Razorpay, UPI, COD, WhatsApp checkout, Shiprocket, order management, inventory and GST-ready invoices, all free to publish. A real person migrates your DM2Buy products for free and gets you live, usually in a day; pay from ₹199/month (Starter) only for a custom domain or to remove the badge.
Free to build & publish · 0% commissionBest for: Sellers who want to own their store and stop running operations inside DMs.Dukaan
Fastest catalogue-first storeDukaan is quick to spin up a catalogue-style store and is well known among Indian sellers. It leans catalogue-led rather than brand-led, so storefront design and vertical fit are more limited than a template-driven builder.
Free + paid plansBest for: Sellers who want a simple catalogue live in minutes and do not mind a generic look.Bikayi
WhatsApp-commerce focusedBikayi targets WhatsApp commerce with a catalogue and ordering flow. Like most catalogue-first tools, the trade-off is less control over branding and a thinner operations layer as you scale.
Free + paid plansBest for: WhatsApp-first sellers who want ordering over chat above all else.Instamojo
Payments-first, store bolted onInstamojo started as payment links and grew a store and payments suite around it. It is solid for collecting payments, but the storefront experience is secondary to the payments core.
Free + transaction feesBest for: Sellers who mainly need payment links and a light store around them.Shopify
Powerful, but pricey for IndiaShopify is a great global platform, but for an Indian Instagram seller it is overbuilt and overpriced: UPI, COD and WhatsApp are not native, you pay for apps to fill the gaps, and there can be transaction fees on top of the plan.
From ~₹1,994/mo + apps + feesBest for: Larger brands going global with a budget for apps and setup.Wix / Squarespace
Flexible website buildersGeneral-purpose builders that can make a nice site, but they are not built for Indian social-commerce. You will configure payments, shipping and checkout yourself, and they do not understand UPI/COD/WhatsApp the way a local tool does.
From ~₹500–1,500/moBest for: Sellers who want a content-rich website and will assemble commerce manually.A plain link-in-bio + WhatsApp
Free, but you are the systemThe fallback many sellers default to: a link-in-bio listing photos and a WhatsApp number. It costs nothing and works at tiny volume, but every order, payment and stock update is tracked by you, by hand.
FreeBest for: Brand-new sellers testing demand before they commit to a real store.
DM2Buy alternatives compared at a glance
| Feature | SitesPlaced | Dukaan | Bikayi | Instamojo | Shopify | Wix | Link-in-bio |
|---|---|---|---|---|---|---|---|
| Real storefront (not a link) | ✓ | Catalogue | Catalogue | Basic | ✓ | ✓ | ✗ |
| Own custom domain | ✓ | Paid | Paid | Limited | ✓ | ✓ | ✗ |
| UPI + COD native | ✓ | ✓ | ✓ | ✓ | Add-on | Manual | Manual |
| WhatsApp checkout | ✓ | Partial | ✓ | Partial | App | Manual | Manual |
| Shiprocket built in | ✓ | Partial | Partial | ✗ | App | ✗ | ✗ |
| Done-for-you setup | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Commission on sales | 0% | Varies | Varies | Fees | Fees | — | — |
| Starting price | Free to build & publish (₹499/mo plan) | Free+ | Free+ | Free+ | ~₹1,994 | ~₹500+ | Free |
Indicative comparison based on each platform's publicly documented features for Indian sellers, June 2026. Prices are approximate and exclude taxes.
See real SitesPlaced storefronts
The fastest way to judge our #1 pick is to open a few live stores. Each one is a different vertical-fit template — jewellery, sarees, beauty, skincare, gifting and food — that you can clone and make yours.
JewelleryMaison — Luxury Store
Editorial, gallery-grade storefront. Used by the Aura Jewels demo — ideal for jewellery, watches and premium accessories.
View live demo
SareesThreadlore — Heritage Sarees
Warm, textile-first storefront tuned for sarees, lehengas and handloom — variant swatches, zoom, COD and UPI built in.
View live demo
BeautyGlow Studio — Cosmetics
Bright, conversion-focused beauty storefront with shade selectors and bundles. Built for cosmetics and skincare sellers.
View live demo
SkincareApothic — Skincare
Calm apothecary aesthetic with ingredient storytelling and routine bundles. For skincare, wellness and self-care brands.
View live demo
GiftingFlorine — Florist & Gifting
Soft, seasonal florist storefront with same-day delivery slots and gift notes. For flowers, hampers and gifting.
View live demo
FoodCacao Noir — Chocolate
Premium dark-mode storefront for chocolate, bakes and gourmet food, with grams/box variants and festive bundles.
View live demoRazorpay, Shiprocket, Shipmozo, WhatsApp API, Meta CAPI: all built in.
Razorpay, cash on delivery, WhatsApp checkout, Shiprocket and Shipmozo are on the free plan. From ₹199/month (Starter): Meta Pixel + Conversions API, your own domain, branding removal, AI and analytics. The ₹499/month Growth plan adds WhatsApp Business API alerts and the 1-click checkouts, bring your own credentials. No app store, no per-integration fees.
Payments
- Free
UPI, cards, net banking and wallets at checkout. SitesPlaced takes 0% commission; Razorpay's standard gateway fee applies.
razorpay.com - Free
StripeNew
Card, Apple Pay and Google Pay from customers worldwide. Connect your own Stripe account with a restricted key — payments land in your Stripe balance and SitesPlaced takes 0% commission.
stripe.com - Free
PayPalNew
Customers pay with their PayPal balance or a card. Connect your own PayPal app — the money lands in your PayPal balance and SitesPlaced takes 0% commission.
paypal.com - Free
PhonePeNew
UPI, cards, net banking and wallets at checkout on your own PhonePe Business account. Money settles straight to you and SitesPlaced takes 0% commission; PhonePe's standard gateway fee applies.
phonepe.com - Free
CashfreeNew
UPI, cards, net banking, wallets and pay-later at checkout on your own Cashfree account. Money settles straight to you and SitesPlaced takes 0% commission; Cashfree's standard gateway fee applies.
cashfree.com - Free
COD at checkout with an optional COD charge you set.
- Free
- ₹499
Sell with ShiprocketNew
1-click checkout by Shiprocket — saved addresses, UPI/cards/COD and RTO scoring, without your own payment gateway. Shiprocket collects and settles to you; SitesPlaced takes 0%, Shiprocket charges 2% per order.
shiprocket.in - ₹499
Razorpay Magic CheckoutNew
1-click checkout on your own Razorpay account — saved addresses, UPI/cards/COD in one step, with COD intelligence and RTO protection. Money settles straight to your Razorpay. Can run alongside Shiprocket checkout.
razorpay.com
Shipping
- Free
Push orders to Shiprocket, get AWB numbers back, and show live tracking on your Track Order page.
shiprocket.in - Free
ShippoNew
USPS, UPS, FedEx, DHL and Royal Mail labels for US, UK and international orders — around 5¢ a label with no monthly fee, billed to your own Shippo account.
goshippo.com - Free
ShipmozoNew
Courier selection, pickup scheduling and tracking status synced back to each order.
shipmozo.com - Free
Rehbar PostNew
Compare courier rates, book the shipment, print the label and track it back — on your own Rehbar Post account.
rehbarpost.com
Fulfilment
- Free
Qikink
Print-on-demand for India — t-shirts, hoodies and mugs printed and shipped domestically from your own Qikink account.
qikink.com - Free
PrintifyNew
Print-on-demand t-shirts, hoodies, mugs and posters. Link a product to your own Printify catalogue and paid orders are sent for printing automatically — Printify bills your account, we take nothing.
printify.com
Messaging
- ₹499
Every new order sends you an alert and the customer a confirmation, from your own WhatsApp Business number via Meta's Cloud API. Bring your own credentials.
business.whatsapp.com
Marketing
- ₹199+
Meta Pixel + Conversions APINew
Your own Pixel on the storefront plus server-side Purchase events from the order record, deduplicated, so Instagram and Facebook ads report real sales. Bring your own credentials.
facebook.com - ₹499
Import the product reviews you already collected in Judge.me on Shopify or WooCommerce onto your product pages, matched by product name. Bring your own API token; SitesPlaced also collects and moderates its own product reviews on every plan.
judge.me - ₹199+
Custom head code
Paste Google Analytics, Clarity or any tag into your live site.
Growth
- ₹199+
yourbrand.com with one-click DNS setup for most Indian registrars.
- Free
Create and edit your store by chatting with your AI assistant.
modelcontextprotocol.io - Free
Bring a catalogue in from Instagram, your existing website, a PDF, dm2buy or Shopexer.
Switch from DM2Buy in a day — for free
Pick a storefront, and our team migrates your DM2Buy products, connects Razorpay and Shiprocket, and gets you live. Free to build AND publish, keep 100% of your sales — pay from ₹199/month (Starter) only for a custom domain or to remove the badge.
Start your SitesPlaced store →Comparing just SitesPlaced and DM2Buy? See the head-to-head breakdown.
Frequently asked questions
What is the best DM2Buy alternative in 2026?
For Indian Instagram and WhatsApp sellers, SitesPlaced Stores is the best overall DM2Buy alternative. It replaces a catalogue link with a full branded store on your own domain, includes Razorpay, UPI, COD, WhatsApp checkout, Shiprocket, order management, inventory and GST-ready invoices, charges 0% commission, and migrates your DM2Buy products for free.
Is there a free DM2Buy alternative?
Several tools have free tiers — Dukaan, Bikayi and Instamojo among them — and a link-in-bio plus WhatsApp is effectively free. The catch is that free tiers usually mean branding, limits and manual operations. SitesPlaced lets you build AND publish for free — 0% commission, unlimited products and orders, Razorpay online card + UPI included, COD and WhatsApp checkout — with a small 'Made using sitesplaced.com' badge. You pay from ₹199/month (Starter) only for a custom domain or to remove the badge, never a per-sale cut.
Which DM2Buy alternative is best for jewellery and fashion sellers?
SitesPlaced, because of its vertical-fit templates. The Maison/Aura Jewels storefront is tuned for jewellery, and there are dedicated looks for sarees, fashion and beauty — so your store matches your product instead of looking like a generic catalogue.
Do I lose my products if I switch from DM2Buy?
No. With SitesPlaced, migration is free and done for you: every product, photo, variant, price and shipping rule is recreated, and your Razorpay and Shiprocket accounts are reconnected without re-KYC. Your custom domain comes with you.
How do these alternatives handle WhatsApp orders?
Catalogue-first tools (Dukaan, Bikayi) push orders to WhatsApp and leave you to manage them by hand. SitesPlaced supports structured WhatsApp checkout but also records every order in a dashboard with payment status, so you are not reconstructing your shop from chat history.