Online store with WhatsApp ordering — free for small business
Your customers want to order on WhatsApp. You want the order to be complete, paid and written down. A store with WhatsApp ordering gives you both: a catalogue and cart on a link, and a one-tap checkout that lands the order in your chat and your dashboard.
By Manan Agrawal, Founder · Updated August 23, 2026
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A WhatsApp ordering system for a small business is a store link where the customer builds a cart, types their address and taps ‘Checkout on WhatsApp’. The order is saved with an ID and arrives in your WhatsApp as one structured message — or the customer pays by UPI, card or COD instead. SitesPlaced gives you exactly this for free: ₹0 to publish, unlimited products, 0% commission, 17 store themes, with Razorpay, cash on delivery, Shiprocket and Shipmozo integrated.
Who this is for
If customers already message you to order, you are running a WhatsApp ordering system — just a manual one. These are the businesses we see switch to a store link first:
What a WhatsApp ordering system should include
WhatsApp ordering is a buying experience, not a button. A good system has six parts, and a SitesPlaced store ships with all of them on the free plan.
A catalogue customers can use alone
Prices, sizes, colours, stock and photos on a page that answers the questions you currently answer in chat, at any hour.
A cart and a real address form
Name, phone, address line, city, state and pincode in separate fields, so the parcel goes to the right place the first time.
One-tap WhatsApp checkout
The order is saved with an ID, then WhatsApp opens with the full order message for the customer to send. You see it instantly.
Online payment and COD
UPI, cards, net banking and wallets through Razorpay, or cash on delivery with an optional charge. Paid orders are marked paid automatically.
An order dashboard
Every order, whichever way it came in, with status, invoice and customer details. Reports tell you what sold without scrolling chats.
Delivery with tracking
Push orders to Shiprocket or Shipmozo, get the AWB back, and let customers check progress on your Track Order page.
Manual DMs vs catalogue vs store with WhatsApp ordering
| Manual DMs | WhatsApp catalogue | SitesPlaced store | |
|---|---|---|---|
| Product browsing | Photos in chat or on status | In-app catalogue | Store with categories, search, variants and stock |
| Placing an order | Customer types it | Per-product enquiry | Cart + address form, one-tap to WhatsApp or pay online |
| Payment options | UPI on trust | UPI on trust | Razorpay UPI/cards, COD, or pay after WhatsApp confirmation |
| Order records and invoices | ✗ | ✗ | ✓ order IDs, status, PDF invoices |
| Inventory | ✗ | Manual | ✓ stock counts, sold-out handling |
| Offers and coupons | Applied by hand | Applied by hand | ✓ coupon codes, sale prices, Buy-X-Get-Y |
| Shipping | Manual | Manual | ✓ Shiprocket / Shipmozo with tracking |
| Order alerts on WhatsApp | The chat itself | The chat itself | Chat on free plan; Business API alerts from your number on ₹499/month |
| Cost | Free | Free | Free to publish, 0% commission |
Comparison of how each approach handles a small business’s daily orders, August 2026. WhatsApp catalogue features as published by WhatsApp at the time of writing; SitesPlaced column is the free plan unless marked.
How the order flows, end to end
A customer opens your link from Instagram, adds a few items and reaches checkout. They fill in their name, phone and address, pick WhatsApp, and tap once. The store saves the order first — so it has a number even if the chat is never sent — then opens WhatsApp with this message:
Hi, I want to order:
Name: Priya M.
Phone: 97xxxxxx58
Address: 7, Rose Garden Lane
City: Jaipur
Pincode: 302001
Items:
- Soy candle — Lavender (200 g) x2 — ₹1,180
- Gift box x1 — ₹150
Total: ₹1,330
Store: your free store link
9:41 pm ✓✓
You reply to confirm, request UPI or agree COD, and mark the order paid. If the customer had chosen to pay online instead, the order would already be marked paid via Razorpay. Either way it is the same order record, ready to push to a courier.
Set it up in six steps
Create the store
Open /naari, pick one of 17 themes and add products — photos, prices, variants, stock and categories. Import from Instagram, a PDF or an existing site if you already have a catalogue. Free, with no product cap.
Connect WhatsApp
Settings → Store details → WhatsApp number (with 91 in front). ‘Show WhatsApp checkout’ under Settings → Checkout is on by default; rename the button or make WhatsApp the default order method if you prefer.
Choose the other ways to pay
Connect Razorpay for UPI, cards, net banking and wallets; enable cash on delivery with an optional COD charge; set shipping charges, a free-shipping threshold or an express option.
Set delivery up once
Connect Shiprocket or Shipmozo so an order can be pushed to a courier from the dashboard with tracking, or keep deliveries local and update the status by hand.
Publish and share the link
Publishing is ₹0. Put the link in your Instagram bio, WhatsApp profile and status, and print the free WhatsApp QR code for packaging and the shop counter.
Run orders from one screen
Every order — WhatsApp, UPI, card or COD — sits in the dashboard with an ID, status, invoice and the customer’s details. Confirm, ship and follow up from there.
Everything above is on the free plan: ₹0 to publish, unlimited products, 0% commission, with Razorpay, COD, WhatsApp checkout, Shiprocket and Shipmozo included. The ₹499/month Ecommerce plan (early-bird; ₹999 after the first 30 stores) adds a custom domain, branding removal, AI copy, analytics, Meta Pixel + Conversions API and WhatsApp Business API alerts sent from your own number. See pricing.
Store themes built for WhatsApp-first sellers
Every theme includes the cart, address form and WhatsApp checkout. Pick one that matches what you sell and change colours, fonts and copy in the editor.
JewelleryMaison — Luxury Store
Editorial, gallery-grade storefront. Used by the Aura Jewels demo — ideal for jewellery, watches and premium accessories.
View live demo
SareesThreadlore — Heritage Sarees
Warm, textile-first storefront tuned for sarees, lehengas and handloom — variant swatches, zoom, COD and UPI built in.
View live demo
BeautyGlow Studio — Cosmetics
Bright, conversion-focused beauty storefront with shade selectors and bundles. Built for cosmetics and skincare sellers.
View live demo
SkincareApothic — Skincare
Calm apothecary aesthetic with ingredient storytelling and routine bundles. For skincare, wellness and self-care brands.
View live demo
GiftingFlorine — Florist & Gifting
Soft, seasonal florist storefront with same-day delivery slots and gift notes. For flowers, hampers and gifting.
View live demo
FoodCacao Noir — Chocolate
Premium dark-mode storefront for chocolate, bakes and gourmet food, with grams/box variants and festive bundles.
View live demoTwo kinds of WhatsApp, one store
It helps to separate two things people mean by ‘WhatsApp ordering’:
- ✓WhatsApp checkout — the customer sends you the order from their WhatsApp. Free on every SitesPlaced store.
- ✓WhatsApp Business API alerts — your store sends messages from your own WhatsApp Business number: an alert to you and a confirmation to the customer for every order, including UPI and COD orders placed without a chat. Part of the ₹499/month Ecommerce plan (early-bird; ₹999 after the first 30 stores), using Meta’s Cloud API with your own credentials.
Most businesses start with the first and add the second when online payments become a meaningful share of orders. The same plan adds a custom domain, branding removal, AI product copy, analytics and Meta Pixel + Conversions API.
Free tools to go with the store
Two free tools that pair with any of the options above — no account needed.
WhatsApp link generator
Turn your number plus a prefilled message into a wa.me link you can paste anywhere — bio, website button, ad.
Open the toolFree toolWhatsApp QR code generator
A scannable QR that opens a chat with you. Print it on packaging, bills, visiting cards and shop boards.
Open the toolRazorpay, Shiprocket, Shipmozo, WhatsApp API, Meta CAPI: all built in.
Razorpay, cash on delivery, WhatsApp checkout, Shiprocket and Shipmozo are on the free plan. The ₹499/month Ecommerce plan adds the Meta integrations: Pixel + Conversions API and WhatsApp Business API alerts, bring your own credentials, plus your own domain, branding removal, AI and analytics. No app store, no per-integration fees.
Payments
- Free
UPI, cards, net banking and wallets at checkout. SitesPlaced takes 0% commission; Razorpay's standard gateway fee applies.
- Free
COD at checkout with an optional COD charge you set.
- Free
Order via WhatsApp for buyers who prefer to chat before paying.
Shipping
- Free
Push orders to Shiprocket, get AWB numbers back, and show live tracking on your Track Order page.
- Free
ShipmozoNew
Courier selection, pickup scheduling and tracking status synced back to each order.
Messaging
- ₹499
Every new order sends you an alert and the customer a confirmation, from your own WhatsApp Business number via Meta's Cloud API. Bring your own credentials.
Marketing
- ₹499
Meta Pixel + Conversions APINew
Your own Pixel on the storefront plus server-side Purchase events from the order record, deduplicated, so Instagram and Facebook ads report real sales. Bring your own credentials.
- ₹499
Custom head code
Paste Google Analytics, Clarity or any tag into your live site.
Growth
- ₹499
yourbrand.com with one-click DNS setup for most Indian registrars.
- Free
Create and edit your store by chatting with your AI assistant.
- Free
Bring a catalogue in from Instagram, your existing website, a PDF, dm2buy or Shopexer.
Open your store with WhatsApp ordering
Products, cart, address form, one-tap WhatsApp checkout, UPI and COD, shipping with tracking — free to publish with unlimited products and 0% commission. Add a custom domain and Business API alerts whenever you are ready.
Open my free store →Importing a catalogue from Instagram, a PDF or another store takes minutes; our team helps with Razorpay and Shiprocket.
Frequently asked questions
What is a WhatsApp ordering system?
A way for customers to place a complete order — products, quantities, address and total — that reaches you on WhatsApp, with the order also recorded somewhere you can manage it. On SitesPlaced it is a free online store with a ‘Checkout on WhatsApp’ button: the store collects the cart and address, saves the order with an ID and opens WhatsApp with the message ready to send.
Is an online store with WhatsApp ordering free?
On SitesPlaced, yes. Publishing is ₹0 with unlimited products and 0% commission, and the free plan includes WhatsApp checkout, Razorpay for UPI and cards, cash on delivery, and Shiprocket and Shipmozo shipping. The ₹499/month Ecommerce plan is optional and adds a custom domain, branding removal, AI copy, analytics, Meta Pixel + Conversions API and WhatsApp Business API alerts.
Do customers need to install anything or create an account?
No. The store opens in any browser, and checkout does not require a customer account. For WhatsApp checkout the buyer simply needs WhatsApp on their phone or computer; the store opens the chat with the order message prefilled.
Can customers pay by UPI instead of ordering on WhatsApp?
Yes. You can show both options side by side: pay now by UPI, card, net banking or wallet through Razorpay, or send the order on WhatsApp and pay after confirmation. Cash on delivery can be offered as well, with an optional COD charge you set.
Which small businesses use WhatsApp ordering?
Home bakers and tiffin services, boutiques and saree sellers, jewellery brands, grocery and organic stores, skincare and candle makers, gifting businesses and local shops that deliver nearby. Anyone whose customers already message them to order is a fit; the store just makes those orders complete and countable.