A DM2Buy alternative made for jewellery brands
Jewellery sells on trust and detail. A catalogue link flattens both. Give your rings, kundan sets, silver and imitation pieces a luxury storefront that shows them properly — and takes the payment, the address and the invoice for you.
By Manan Agrawal, Founder · Updated June 10, 2026
For a jewellery business, SitesPlaced Stores is the DM2Buy alternative worth switching to. Its Jewellery Store template is built for jewellery: a layout like GIVA’s phone site with category tiles and shop-by-price, metal/stone/size variants with their own price and stock, hallmark and material trust details, and India-native checkout with UPI, COD, Razorpay and WhatsApp. Free to build AND publish with 0% commission, and free migration of your DM2Buy catalogue. Pay the ₹199/month Starter plan only for a custom domain or to remove the badge.
Real stores, live on SitesPlaced
Not mockups — real sellers running live stores on SitesPlaced with their own domains, UPI and COD. Open any of them in a new tab.
The House of Urmila
A handcrafted jewellery label running its full catalogue on its own domain — UPI & COD checkout built in.
Visit live site
Surroor House
An oversized-tee label running its full catalogue on its own domain — trending designs, sizes and COD checkout.
Visit live site
The Pet Journal
India's first guided journal for pet parents, selling direct from its own domain instead of through DMs.
Visit live siteWhy does a catalogue link hold a jewellery brand back?
Most products sell on price and convenience. Jewellery sells on trust, craft and emotion. A customer spending three or thirty thousand rupees wants to study the piece from every angle, understand whether it is 18k or gold-plated, see how the stones catch light, and feel certain it is safe to pay before it arrives.
A DM2Buy link cannot carry that weight. It shows a thumbnail grid and hands the rest — the questions, the trust, the payment — to your DMs. That is fine for a quick imitation piece, but it quietly caps how much someone is willing to spend, and it buries every order in chat. A jewellery brand needs a storefront, not a list.
DM2Buy link vs a SitesPlaced jewellery store
| For a jewellery seller | SitesPlaced store | DM2Buy link |
|---|---|---|
| Storefront look | Luxury, gallery-grade | Generic catalogue |
| Product photography | Full-bleed, zoom, multiple angles | Thumbnail grid |
| Variants (metal/stone/size) | ✓ Per-variant price & stock | Limited |
| Trust signals | Hallmark, materials, care, reviews | Minimal |
| High-ticket checkout | UPI, COD, Razorpay, part-payment* | Sorted in DMs |
| GST invoice | ✓ Auto-generated | ✗ |
| Own domain | ✓ yourbrand.com | Limited |
| Commission | 0% | Varies |
*Part-payment / advance options depend on your payment configuration. UPI, COD and Razorpay are supported out of the box.
The jewellery storefronts — see them live
The Jewellery Store demo shows the GIVA-style layout you can use for your own brand, and the Aura Jewels demo shows the gallery-style Premium Store. Open them on your phone and imagine your collection in them. If your range spans beauty too, the Beauty Store is there as well.
JewelleryJewellery Store
Laid out like GIVA. A search box that stays open, two rows of category tiles, shop-by-price tiles, and each finish shown as a photo on the product page.
View live demo
PremiumPremium Store
Warm cream, unhurried and photo-first. The Aura Jewels demo shows it with jewellery.
View live demo
BeautyBeauty Store
Laid out like Bella Vita. Bestsellers and New arrivals tabs, a benefit line with star ratings and Add to cart on every card, an offer band, and a bottom menu on phones.
View live demoBuilt for the way jewellery is bought
Photo-first, gallery layout
Full-bleed imagery, zoom and multiple angles so a ring or kundan set is shown the way it deserves — not as a thumbnail in a list.
Variants that match real pieces
Metal, plating, stone colour and ring size each become a variant with its own price and live stock. Sold-out sizes mark themselves.
Trust where buyers look for it
Show hallmarking, materials, care instructions and reviews on the product page — the reassurance that turns a high-ticket browser into a buyer.
Safe, India-native payment
UPI, Razorpay and COD at checkout, with a GST-ready PDF invoice generated automatically for every order. Clean books, confident customers.
What do you keep when you switch?
- ✓Your Instagram, your followers and the audience you already built
- ✓Your Razorpay account, payouts and bank cycle — reconnected without re-KYC
- ✓Every product photo, variant and price, recreated for you during free migration
- ✓Your custom domain, transferred so your brand keeps its address
- ✓100% of your revenue — SitesPlaced charges 0% commission
Why this matters more for jewellery than anything else
Plenty of products survive on a catalogue link. Jewellery is the one category where the storefront itself is part of the sale. When someone is deciding whether to spend on a ring or a kundan set, the way it is photographed, the confidence of the page, and the safety of the checkout do real persuasive work — work a flat list of thumbnails simply cannot do.
That is the whole case for moving off DM2Buy if you sell jewellery: not that the catalogue link is broken, but that it leaves money on the table on every higher-ticket piece. A gallery-grade store on your own domain lets buyers study the piece, trust the brand, and pay without hesitation — and because the migration is free and done for you, the upgrade costs you a day, not a relaunch.
Give your jewellery brand a store it deserves
Build AND publish your jewellery storefront for free with 0% commission. We migrate your DM2Buy catalogue, connect Razorpay and Shiprocket, and get you live — usually within a day. Pay from ₹199/month (Starter) only for a custom domain or to remove the badge (plus AI and higher limits).
Start your jewellery store →Browsing first? Explore jewellery website examples and the dedicated jewellery website builder.
Frequently asked questions
What is the best DM2Buy alternative for a jewellery business?
SitesPlaced Stores with its Jewellery Store template. It is built for how jewellery sells online: a layout like GIVA’s phone site (search that stays open, category tiles, shop by price, finishes shown as photos), metal/stone/size variants with their own price and stock, trust details like hallmarking and materials, and India-native checkout with UPI, COD, Razorpay and WhatsApp. It is free to build AND publish with 0% commission and migrates your DM2Buy catalogue for free — you only pay the ₹199/month Starter plan if you want a custom domain or to remove the badge.
Why is a real store better than a DM2Buy link for jewellery?
Jewellery is high-trust and high-ticket. Customers want to see the piece in detail, understand the metal and stones, and feel safe paying a few thousand rupees upfront. A catalogue link cannot show a piece the way a gallery storefront can, and it pushes payment and trust-building into DMs. A branded store on your own domain converts hesitant buyers far better.
Can I show different metals, stones and sizes for one design?
Yes. Each design can have variants — 22k vs 18k, silver vs gold-plated, stone colour, ring size — and each variant carries its own price and stock. When a size sells out, it is marked automatically, so you never promise a piece you cannot deliver.
How do I take payment for expensive pieces safely?
Customers pay at checkout by UPI or Razorpay, or choose Cash on Delivery where you allow it. Every order generates a GST-ready PDF invoice with your business details, which reassures buyers spending on jewellery and keeps your books clean.
I sell imitation and silver jewellery on Instagram — is this for me?
Absolutely. Whether it is imitation, oxidised, silver, kundan or fine gold, the storefront scales from a few hundred rupees to high-ticket pieces. You build AND publish for free with 0% commission — paying the ₹199/month Starter plan only for a custom domain or to remove the badge — so it works for small and growing jewellery brands alike.
Will switching from DM2Buy disturb my existing jewellery customers?
No. We rebuild your catalogue on a temporary link first, reconnect your Razorpay and Shiprocket accounts without re-KYC, then swap your custom domain when you are ready. You get a ready-made WhatsApp message and Instagram bio update to tell existing customers about your new store.
