A DM2Buy alternative made for jewellery brands
Jewellery sells on trust and detail. A catalogue link flattens both. Give your rings, kundan sets, silver and imitation pieces a luxury storefront that shows them properly — and takes the payment, the address and the invoice for you.
By Manan Agrawal, Founder · Updated June 10, 2026
For a jewellery business, SitesPlaced (Naari) is the DM2Buy alternative worth switching to. Its Maison / Aura Jewels storefront is built for jewellery: a gallery-grade, photo-first layout, metal/stone/size variants with their own price and stock, hallmark and material trust details, and India-native checkout with UPI, COD, Razorpay and WhatsApp. 0% commission, ₹499/month, and free migration of your DM2Buy catalogue.
Why does a catalogue link hold a jewellery brand back?
Most products sell on price and convenience. Jewellery sells on trust, craft and emotion. A customer spending three or thirty thousand rupees wants to study the piece from every angle, understand whether it is 18k or gold-plated, see how the stones catch light, and feel certain it is safe to pay before it arrives.
A DM2Buy link cannot carry that weight. It shows a thumbnail grid and hands the rest — the questions, the trust, the payment — to your DMs. That is fine for a quick imitation piece, but it quietly caps how much someone is willing to spend, and it buries every order in chat. A jewellery brand needs a storefront, not a list.
DM2Buy link vs a SitesPlaced jewellery store
| For a jewellery seller | SitesPlaced store | DM2Buy link |
|---|---|---|
| Storefront look | Luxury, gallery-grade | Generic catalogue |
| Product photography | Full-bleed, zoom, multiple angles | Thumbnail grid |
| Variants (metal/stone/size) | ✓ Per-variant price & stock | Limited |
| Trust signals | Hallmark, materials, care, reviews | Minimal |
| High-ticket checkout | UPI, COD, Razorpay, part-payment* | Sorted in DMs |
| GST invoice | ✓ Auto-generated | ✗ |
| Own domain | ✓ yourbrand.com | Limited |
| Commission | 0% | Varies |
*Part-payment / advance options depend on your payment configuration. UPI, COD and Razorpay are supported out of the box.
The Aura Jewels storefront — see it live
The Maison template powers the Aura Jewels demo store. It is the same gallery-grade look you can clone for your own brand — open it on your phone and imagine your collection in it. Sarees and fashion variants are there too, if your range spans more than jewellery.
JewelleryMaison — Luxury Store
Editorial, gallery-grade storefront. Used by the Aura Jewels demo — ideal for jewellery, watches and premium accessories.
View live demo
FashionMinna — Minimal Fashion
Clean, monochrome fashion storefront with big imagery and a fast mobile checkout. Great for apparel and lifestyle brands.
View live demo
SareesThreadlore — Heritage Sarees
Warm, textile-first storefront tuned for sarees, lehengas and handloom — variant swatches, zoom, COD and UPI built in.
View live demoBuilt for the way jewellery is bought
Photo-first, gallery layout
Full-bleed imagery, zoom and multiple angles so a ring or kundan set is shown the way it deserves — not as a thumbnail in a list.
Variants that match real pieces
Metal, plating, stone colour and ring size each become a variant with its own price and live stock. Sold-out sizes mark themselves.
Trust where buyers look for it
Show hallmarking, materials, care instructions and reviews on the product page — the reassurance that turns a high-ticket browser into a buyer.
Safe, India-native payment
UPI, Razorpay and COD at checkout, with a GST-ready PDF invoice generated automatically for every order. Clean books, confident customers.
What do you keep when you switch?
- ✓Your Instagram, your followers and the audience you already built
- ✓Your Razorpay account, payouts and bank cycle — reconnected without re-KYC
- ✓Every product photo, variant and price, recreated for you during free migration
- ✓Your custom domain, transferred so your brand keeps its address
- ✓100% of your revenue — SitesPlaced charges 0% commission
Why this matters more for jewellery than anything else
Plenty of products survive on a catalogue link. Jewellery is the one category where the storefront itself is part of the sale. When someone is deciding whether to spend on a ring or a kundan set, the way it is photographed, the confidence of the page, and the safety of the checkout do real persuasive work — work a flat list of thumbnails simply cannot do.
That is the whole case for moving off DM2Buy if you sell jewellery: not that the catalogue link is broken, but that it leaves money on the table on every higher-ticket piece. A gallery-grade store on your own domain lets buyers study the piece, trust the brand, and pay without hesitation — and because the migration is free and done for you, the upgrade costs you a day, not a relaunch.
Give your jewellery brand a store it deserves
Build your jewellery storefront for free and publish from ₹499/month with 0% commission. We migrate your DM2Buy catalogue, connect Razorpay and Shiprocket, and get you live on your own domain — usually within a day.
Start your jewellery store →Browsing first? Explore jewellery website examples and the dedicated jewellery website builder.
Frequently asked questions
What is the best DM2Buy alternative for a jewellery business?
SitesPlaced (Naari) with its Maison / Aura Jewels storefront. It is built for how jewellery sells online: a luxury, photo-first layout, metal/stone/size variants with their own price and stock, trust details like hallmarking and materials, and India-native checkout with UPI, COD, Razorpay and WhatsApp. It charges 0% commission at ₹499/month and migrates your DM2Buy catalogue for free.
Why is a real store better than a DM2Buy link for jewellery?
Jewellery is high-trust and high-ticket. Customers want to see the piece in detail, understand the metal and stones, and feel safe paying a few thousand rupees upfront. A catalogue link cannot show a piece the way a gallery storefront can, and it pushes payment and trust-building into DMs. A branded store on your own domain converts hesitant buyers far better.
Can I show different metals, stones and sizes for one design?
Yes. Each design can have variants — 22k vs 18k, silver vs gold-plated, stone colour, ring size — and each variant carries its own price and stock. When a size sells out, it is marked automatically, so you never promise a piece you cannot deliver.
How do I take payment for expensive pieces safely?
Customers pay at checkout by UPI or Razorpay, or choose Cash on Delivery where you allow it. Every order generates a GST-ready PDF invoice with your business details, which reassures buyers spending on jewellery and keeps your books clean.
I sell imitation and silver jewellery on Instagram — is this for me?
Absolutely. Whether it is imitation, oxidised, silver, kundan or fine gold, the storefront scales from a few hundred rupees to high-ticket pieces. You build for free and publish for ₹499/month with 0% commission, so it works for small and growing jewellery brands alike.
Will switching from DM2Buy disturb my existing jewellery customers?
No. We rebuild your catalogue on a temporary link first, reconnect your Razorpay and Shiprocket accounts without re-KYC, then swap your custom domain when you are ready. You get a ready-made WhatsApp message and Instagram bio update to tell existing customers about your new store.