SitesPlaced vs Dukaan — which is better in 2026?
Dukaan: Catalog-first Indian store builder with a free plan that carries a per-order service fee; paid tiers from about ₹1,499/month. Here is a plain, row-by-row comparison with SitesPlaced — price, free plan, commission, payments, shipping and the integrations that matter to an Instagram or WhatsApp seller — and how to switch in one paste.
By Manan Agrawal, Founder · Updated August 28, 2026
Short answer: SitesPlaced is the better value for most sellers. Dukaan gets you selling fast, but its free plan carries a per-order service fee and a custom domain sits on paid tiers. SitesPlaced is free to publish with 0% commission — Razorpay, COD, WhatsApp checkout, Shiprocket and invoices included — and from ₹199/month (Starter) adds your domain, AI copy and Meta CAPI, with WhatsApp API alerts on Growth at ₹499/month. Stay on Dukaan if you want the simplest catalogue and never plan to brand the store. For any store that intends to look like a brand, SitesPlaced is the better value: free to publish, 0% commission, 17 themes, and a custom domain from ₹199/month (Starter).
At a glance
| SitesPlaced | Dukaan | |
|---|---|---|
| Cheapest way to publish a store | ₹0 — free plan, unlimited products | Free plan with a per-order service fee (about 4.99%, capped ₹200) |
| Cheapest paid plan | ₹499/month early-bird (₹999 after the first 50 stores) | Free plan (with per-order service fee) or paid tiers ≈ ₹1,499–₹14,490/month (2026 listings) |
| Commission on sales | 0% | Per-order service fee 0.99–4.99% (capped ₹200), on top of your gateway |
| Category | Free store builder for Instagram & WhatsApp sellers | Catalog-first store builder |
Details are from our earlier published comparisons (2026 listings); plans change, so confirm on their pricing page.
SitesPlaced vs Dukaan: feature by feature
The table lists what each platform includes and on which plan. SitesPlaced facts mirror the pricing page; Dukaan facts are taken from the comparisons already published on this site, with “not listed” where we could not find a clear answer.
| Feature | SitesPlaced | Dukaan |
|---|---|---|
| Razorpay / online payments | Free — UPI, cards, net banking, wallets in your own Razorpay account | UPI / DukaanPay, Razorpay, COD |
| Cash on delivery | Free, with an optional COD charge you set | Yes |
| WhatsApp checkout | Free | Yes |
| Shipping integration | Shiprocket + Shipmozo, free (AWB + live tracking) | Dukaan Delivery via prepaid credits; Shiprocket |
| Invoices | PDF invoices, free | Built in |
| Custom domain | ₹499/month plan (one-click DNS) | Paid plans only |
| WhatsApp Business API alerts | ₹499/month plan — from your own number, BYOK | not listed |
| Meta Pixel + Conversions API | ₹499/month plan — server-side Purchase events, BYOK | not listed |
| AI copy | ₹499/month plan | not listed |
| Store importer | Free — Instagram, website URL, PDF, dm2buy, Shopexer | not listed |
| Edit from ChatGPT / Claude | Free — edit from ChatGPT or Claude via MCP | not listed |
| Merchant app | Android (Google Play); iOS not yet | Mobile-app-first (per our comparison) |
| Commission on sales | 0% | Per-order service fee 0.99–4.99% (capped ₹200), on top of your gateway |
| Themes | 17 store themes, all free | Generic catalog themes; no custom HTML/CSS |
Details are from our earlier published comparisons (2026 listings); plans change, so confirm on their pricing page.
What Dukaan does well — and where it stops
Dukaan is a real product and these are the things it genuinely does. None of them, on their own, outweighs paying commission on every sale or losing a free plan that publishes a real store:
- ✓The fastest self-serve path from “I want to sell” to a working catalogue and checkout.
- ✓Order dashboard, inventory and invoices built in.
- ✓Razorpay, WhatsApp and Shiprocket wired sensibly; Dukaan Delivery as an option.
Which one should you choose?
For almost every seller reading this, the answer is SitesPlaced: a free plan that publishes a real store, 0% commission on every sale on every plan, and 21 integrations included rather than sold as add-ons. The right-hand column is the short list of exceptions, and it is short on purpose.
Choose SitesPlaced if you…
- • The per-order service fee on top of your gateway adds up as you grow.
- • You want a custom domain on the entry-level paid plan, not a higher tier.
- • Your storefront is part of your brand and you want 17 themes with editable sections.
- • You want Meta Pixel + Conversions API or WhatsApp API alerts from your own number.
The only cases for Dukaan
- • You want the minimum-decision catalogue-and-checkout setup and do not care about design.
- • Dukaan Delivery's prepaid credits suit how you ship.
How to move from Dukaan to SitesPlaced
Moving is mostly a paste. The importer is free, there is no product cap on the free plan, and nothing goes live until you hit publish — so you can build the new store alongside the old one and switch your Instagram bio link when it looks right.
Import your catalogue
Paste your Instagram handle, your current store's website URL or a PDF catalogue at /import. Products, prices, images and categories are rebuilt as a SitesPlaced store. Variants come across from Shopify, dm2buy and Shopexer stores; add them in the Products tab for other sources.
Pick one of 17 store themes
Every theme is free, and every heading, hero image, footer column and menu is editable. You can also edit the store by chatting with ChatGPT or Claude through the SitesPlaced MCP server.
Connect payments and shipping
Connect your own Razorpay account (UPI, cards, net banking, wallets), switch on cash on delivery and WhatsApp checkout, and connect Shiprocket or Shipmozo. All free, 0% commission.
Publish free, upgrade when you want a domain
Your store goes live on a sitesplaced.com URL with a small badge. The Starter plan (₹199/month) adds your custom domain, branding removal, AI copy, analytics and Meta Pixel + Conversions API; the Growth plan — ₹499/month early-bird (₹999 after the first 50 stores) — adds WhatsApp Business API alerts, the sales boosters and 1-click checkout on top.
What the paid plans add
Everything needed to sell is free. The Starter plan (₹199/month) is for the things that make the store look and track like a brand — the first five below; the Growth plan — ₹499/month early-bird (₹999 after the first 50 stores) — adds the sixth, plus the sales boosters, product reviews and 1-click checkout:
- ✓Your own custom domain with one-click DNS for most Indian registrars
- ✓SitesPlaced branding removed
- ✓AI copy for product descriptions and sections
- ✓Store analytics and custom head code (GA4, Clarity, any tag)
- ✓Meta Pixel + Conversions API — server-side Purchase events from the order record, deduplicated, your own credentials
- ✓WhatsApp Business API order alerts — owner alert + customer confirmation from your own number via Meta Cloud API, your own credentials
Razorpay, Shiprocket, Shipmozo and Meta are integrated; their own fees apply where they charge them. Full detail on the pricing page.
Razorpay, Shiprocket, Shipmozo, WhatsApp API, Meta CAPI: all built in.
Razorpay, cash on delivery, WhatsApp checkout, Shiprocket and Shipmozo are on the free plan. From ₹199/month (Starter): Meta Pixel + Conversions API, your own domain, branding removal, AI and analytics. The ₹499/month Growth plan adds WhatsApp Business API alerts and the 1-click checkouts, bring your own credentials. No app store, no per-integration fees.
Payments
- Free
UPI, cards, net banking and wallets at checkout. SitesPlaced takes 0% commission; Razorpay's standard gateway fee applies.
razorpay.com - Free
StripeNew
Card, Apple Pay and Google Pay from customers worldwide. Connect your own Stripe account with a restricted key — payments land in your Stripe balance and SitesPlaced takes 0% commission.
stripe.com - Free
PayPalNew
Customers pay with their PayPal balance or a card. Connect your own PayPal app — the money lands in your PayPal balance and SitesPlaced takes 0% commission.
paypal.com - Free
PhonePeNew
UPI, cards, net banking and wallets at checkout on your own PhonePe Business account. Money settles straight to you and SitesPlaced takes 0% commission; PhonePe's standard gateway fee applies.
phonepe.com - Free
CashfreeNew
UPI, cards, net banking, wallets and pay-later at checkout on your own Cashfree account. Money settles straight to you and SitesPlaced takes 0% commission; Cashfree's standard gateway fee applies.
cashfree.com - Free
COD at checkout with an optional COD charge you set.
- Free
- ₹499
Sell with ShiprocketNew
1-click checkout by Shiprocket — saved addresses, UPI/cards/COD and RTO scoring, without your own payment gateway. Shiprocket collects and settles to you; SitesPlaced takes 0%, Shiprocket charges 2% per order.
shiprocket.in - ₹499
Razorpay Magic CheckoutNew
1-click checkout on your own Razorpay account — saved addresses, UPI/cards/COD in one step, with COD intelligence and RTO protection. Money settles straight to your Razorpay. Can run alongside Shiprocket checkout.
razorpay.com
Shipping
- Free
Push orders to Shiprocket, get AWB numbers back, and show live tracking on your Track Order page.
shiprocket.in - Free
ShippoNew
USPS, UPS, FedEx, DHL and Royal Mail labels for US, UK and international orders — around 5¢ a label with no monthly fee, billed to your own Shippo account.
goshippo.com - Free
ShipmozoNew
Courier selection, pickup scheduling and tracking status synced back to each order.
shipmozo.com - Free
Rehbar PostNew
Compare courier rates, book the shipment, print the label and track it back — on your own Rehbar Post account.
rehbarpost.com
Fulfilment
- Free
Qikink
Print-on-demand for India — t-shirts, hoodies and mugs printed and shipped domestically from your own Qikink account.
qikink.com - Free
PrintifyNew
Print-on-demand t-shirts, hoodies, mugs and posters. Link a product to your own Printify catalogue and paid orders are sent for printing automatically — Printify bills your account, we take nothing.
printify.com
Messaging
- ₹499
Every new order sends you an alert and the customer a confirmation, from your own WhatsApp Business number via Meta's Cloud API. Bring your own credentials.
business.whatsapp.com
Marketing
- ₹199+
Meta Pixel + Conversions APINew
Your own Pixel on the storefront plus server-side Purchase events from the order record, deduplicated, so Instagram and Facebook ads report real sales. Bring your own credentials.
facebook.com - ₹499
Import the product reviews you already collected in Judge.me on Shopify or WooCommerce onto your product pages, matched by product name. Bring your own API token; SitesPlaced also collects and moderates its own product reviews on every plan.
judge.me - ₹199+
Custom head code
Paste Google Analytics, Clarity or any tag into your live site.
Growth
- ₹199+
yourbrand.com with one-click DNS setup for most Indian registrars.
- Free
Create and edit your store by chatting with your AI assistant.
modelcontextprotocol.io - Free
Bring a catalogue in from Instagram, your existing website, a PDF, dm2buy or Shopexer.
Frequently asked questions
Which is better — Dukaan or SitesPlaced?
SitesPlaced, for most sellers. SitesPlaced publishes a real store on a free plan, takes 0% commission on every sale on every plan, and includes 21 integrations — five payment gateways, four shipping and courier services, print-on-demand, WhatsApp and Meta — rather than selling them as add-ons or taking a cut of your revenue. Dukaan is worth choosing only if you want the simplest possible catalogue and never plan to brand it — and outside that case SitesPlaced costs less to run and leaves more of each sale with you.
Does Dukaan charge commission?
Per our 2026 comparison, Dukaan charges a per-order service fee of roughly 4.99% on the free plan down to 0.99% on its top tier, capped at ₹200 per order, on top of your payment gateway. Confirm on their pricing page. SitesPlaced charges 0% on every plan.
Is SitesPlaced cheaper than Dukaan?
To publish, both have a free plan, but SitesPlaced's has no service fee. For a custom domain, SitesPlaced Starter is ₹199/month (Growth, with the selling features, is ₹499/month early-bird, ₹999 after the first 50 stores) while Dukaan's paid tiers were listed at about ₹1,499–₹14,490/month in 2026.
Can I move my Dukaan store to SitesPlaced?
Yes. Paste your Dukaan store URL or Instagram handle at /import; products, prices and images are rebuilt. Pick a theme, connect Razorpay and Shiprocket, and publish free.
Which has better design control?
SitesPlaced: 17 store themes with editable sections, hero images, footer columns and menus, plus section style overrides. Dukaan offers catalogue themes without custom HTML/CSS, per our comparison.
Leave Dukaan behind in one paste
Build and publish a real store for free — unlimited products, 0% commission, Razorpay, COD, WhatsApp checkout, Shiprocket and invoices included. Pay from ₹199/month (Starter) when you want your own domain, AI copy and Meta CAPI, or ₹499/month (Growth) for WhatsApp API alerts and the sales boosters.
Import my store free →Prefer to talk first? Message us on WhatsApp. Android merchant app on Google Play.