SitesPlaced Naari vs Dukaan — for Indian online sellers
Both are built for Indian Instagram and WhatsApp sellers. The honest split: Naari is built around the storefront as a brand impression; Dukaan is built around the catalog and the checkout. Here is what that means when you're picking one.
SitesPlaced Naari is the right choice if you're a brand-led seller — sarees, mithai, coffee, plants, skincare, books — and your storefront's design carries part of the sales work. Dukaan is a stronger fit if you want the fastest catalog-and-checkout setup with minimal design decisions and your storefront is functional rather than expressive.
TL;DR
- • Dukaan — catalog-first store builder. Functional themes, self-serve setup. Good for sellers who want minimum-decision shopping.
- • Naari — storefront-first with 15 vertical-fit designs. Each template is built for that vertical. Includes a dedicated person who builds the store for you. From ₹499/month, 0% commission.
- • Switching — free one-day Dukaan → Naari rebuild on every paid plan.
Feature comparison
| Feature | SitesPlaced Naari | Dukaan |
|---|---|---|
| Approach | Storefront-first with brand templates | Catalog-first with checkout flow |
| Storefront templates | 15 vertical-fit (saree, mithai, coffee, etc.) | Generic catalog themes |
| WhatsApp checkout | Native structured messages | Native |
| Razorpay UPI / cards | Built-in | Built-in |
| Shiprocket shipping | Native | Available |
| Custom domain | Included on paid plan | Paid add-on |
| PDF invoices with GST | Built-in | Available |
| Editor | Section-level page editor | Product list + theme editor |
| Dedicated setup person | Yes, until first sale | Self-serve |
| Migration help | Free, one working day | Self-serve import |
| Commission | 0% | Plan-dependent |
| Best fit | Brand-led sellers — visual matters | Catalog-led sellers — speed matters |
What Dukaan does well
Dukaan delivers on its promise: the fastest path from "I want to start selling online" to "I have a working store with checkout and shipping". The self-serve flow is honest, the catalog editor is straightforward, and Razorpay + WhatsApp + Shiprocket are wired up sensibly.
For sellers who care about getting orders flowing and don't care whether their storefront looks distinctive, Dukaan is solid.
Where Naari wins for brand-led sellers
The split shows up most for sellers who are building a brand, not just running a catalog:
- Designed for the vertical, not generic. A coffee roaster's storefront looks like a coffee roastery — espresso canvas, Playfair Display, tasting-notes grid. A saree shop's storefront looks like a saree shop. Customers feel the difference within the first 3 seconds.
- Editable page sections. Hero, brand-story preview, services / origins grid, video promo, gift-box builder, testimonials, FAQ, Instagram strip — each is independently editable, reorderable, hideable. Dukaan's editor is catalog-shaped: edit products, pick a theme.
- A real person sets it up. Your dedicated POC builds the store, connects the domain, sets up Razorpay and Shiprocket, and handles the first migration. Dukaan is self-serve.
- Own domain included on the paid plan. No upselling to a higher tier to get yourbrand.com. Custom domain ships with the Ecommerce plan.
- Section-aware AI copy. Naari's AI writes vertical-aware copy — the testimonials for a saree shop don't talk about gadgets, the FAQ for a coffee roastery covers brewing methods, not pickle shelf-life.
Who should move from Dukaan to Naari?
- • You're investing in your brand (logo, packaging, photography) and want the storefront to match.
- • You sell in a vertical where the visual mood matters — clothes, food, beauty, home, gifts.
- • You want a custom domain on the entry-level paid plan, not a higher tier.
- • You'd rather have someone build the thing than spend your weekend in the dashboard.
- • You want PDF invoices with GST, a section-level page editor, and a real-time order dashboard out of the box.
Frequently asked questions
Is SitesPlaced Naari better than Dukaan?
If your business is brand-led (sarees, mithai, coffee, plants, skincare, books) where the storefront is part of the brand impression, Naari is the better fit — every template is designed for that specific vertical. If your business is catalog-led where you just need to list products and take orders fast, Dukaan is a perfectly reasonable choice.
Can I move my Dukaan store to SitesPlaced Naari?
Yes. Share your Dukaan store URL or product list on WhatsApp, and our team rebuilds it on Naari — products, photos, prices, shipping — usually within one working day. Free migration on every paid plan.
What's the pricing difference?
Naari is free to start; the Ecommerce plan is ₹499/month with custom domain, dedicated POC, 0% commission, and all India features (Razorpay, Shiprocket, WhatsApp, COD, GST invoices) built in. Dukaan has multiple tiers; advanced features and custom domain often require higher-paid plans.
How are the templates different?
Naari ships 15 vertical-fit templates: Threadlore for sarees, Halwai House for mithai, Cascara for specialty coffee, Vridhi for plants, Apothic for skincare, and so on. Each one has palette, typography, and section composition designed for that vertical. Dukaan offers generic catalog themes that are functional but identical across businesses.
Does Naari give me an order dashboard like Dukaan?
Yes. Naari has a full order dashboard (paid / pending / shipped / delivered), inventory tracking, customer notes, and a leads inbox — all accessible from your phone.
Move to a brand-led storefront
Free Dukaan → Naari migration. Your store gets a vertical-fit design, your own domain, and a real person who builds the whole thing.