Comparison · May 2026

SitesPlaced Stores vs Dukaan — for Indian online sellers

Both are built for Indian Instagram and WhatsApp sellers. The honest split: Stores is built around the storefront as a brand impression; Dukaan is built around the catalog and the checkout. Here is what that means when you're picking one.

SitesPlaced Stores is the right choice if you’re a brand-led seller — clothing, shoes, beauty, wellness, jewellery, home decor, furniture, gifts, electronics, food, pet supplies — and your storefront’s design carries part of the sales work. Dukaan is a stronger fit if you want the fastest catalog-and-checkout setup with minimal design decisions and your storefront is functional rather than expressive.

TL;DR

• Dukaan — catalog-first store builder. Functional themes, self-serve setup. Good for sellers who want minimum-decision shopping.
• Stores — storefront-first with 16 store templates, eleven of them laid out like leading Indian D2C brands. Includes a dedicated person who builds the store for you. Free to build and publish at 0% commission; ₹199/month (Starter) adds a custom domain, removes the badge and unlocks AI.
• Switching — free one-day Dukaan → Stores rebuild on every paid plan.

Feature comparison

Feature	SitesPlaced Stores	Dukaan
Approach	Storefront-first with brand templates	Catalog-first with checkout flow
Storefront templates	16 genre-fit (clothing, beauty, jewellery, food, etc.)	Generic catalog themes
WhatsApp checkout	Native structured messages	Native
Razorpay UPI / cards	Built-in	Built-in
Shiprocket shipping	Native	Available
Custom domain	Included on paid plan	Paid add-on
PDF invoices with GST	Built-in	Available
Editor	Section-level page editor	Product list + theme editor
Dedicated setup person	Yes, until first sale	Self-serve
Migration help	Free, one working day	Self-serve import
Commission	0%	Plan-dependent
Best fit	Brand-led sellers — visual matters	Catalog-led sellers — speed matters

What Dukaan does well

Dukaan delivers on its promise: the fastest path from "I want to start selling online" to "I have a working store with checkout and shipping". The self-serve flow is honest, the catalog editor is straightforward, and Razorpay + WhatsApp + Shiprocket are wired up sensibly.

For sellers who care about getting orders flowing and don't care whether their storefront looks distinctive, Dukaan is solid.

Where Stores wins for brand-led sellers

The split shows up most for sellers who are building a brand, not just running a catalog:

Designed for the vertical, not generic. A clothing label’s storefront is laid out like Jnorss — edge-to-edge photos, the sizes in stock on every card. A jewellery shop’s is laid out like GIVA — search always open, shop by price. Customers feel the difference within the first 3 seconds.
Editable page sections. Banner, category tiles, bestseller and new-arrival rows, offer banners, FAQ, Instagram strip — each is independently editable, reorderable, hideable. Dukaan's editor is catalog-shaped: edit products, pick a theme.
A real person sets it up. Your dedicated POC builds the store, connects the domain, sets up Razorpay and Shiprocket, and handles the first migration. Dukaan is self-serve.
Own domain included on the paid plan. No upselling to a higher tier to get yourbrand.com. Custom domain ships with the Growth plan.
Section-aware AI copy. Stores's AI writes vertical-aware copy — the testimonials for a saree shop don't talk about gadgets, the FAQ for a coffee roastery covers brewing methods, not pickle shelf-life.

Who should move from Dukaan to Stores?

• You're investing in your brand (logo, packaging, photography) and want the storefront to match.
• You sell in a vertical where the visual mood matters — clothes, food, beauty, home, gifts.
• You want a custom domain on the entry-level paid plan, not a higher tier.
• You'd rather have someone build the thing than spend your weekend in the dashboard.
• You want PDF invoices with GST, a section-level page editor, and a real-time order dashboard out of the box.

Frequently asked questions

Is SitesPlaced Stores better than Dukaan?

If your business is brand-led (clothing, shoes, beauty, wellness, jewellery, home decor, furniture, gifts, electronics, food, pet supplies) where the storefront is part of the brand impression, Stores is the better fit — its templates are laid out for that specific genre. If your business is catalog-led where you just need to list products and take orders fast, Dukaan is a perfectly reasonable choice.

Can I move my Dukaan store to SitesPlaced Stores?

Yes. Share your Dukaan store URL or product list on WhatsApp, and our team rebuilds it on SitesPlaced — products, photos, prices, shipping — usually within one working day. Free migration on every paid plan.

What's the pricing difference?

Stores is free to build and publish at 0% commission, with all India features (Razorpay, Shiprocket, WhatsApp, COD, GST invoices) built in. The ₹199/month Starter plan only adds a custom domain, removes the badge, and unlocks AI and higher limits (plus a dedicated POC). Dukaan has multiple tiers; advanced features and custom domain often require higher-paid plans.

How are the templates different?

Stores ships 16 store templates. Eleven are laid out like a leading Indian D2C brand in their genre: the Clothing Store like Jnorss, the Footwear Store like Neeman’s, the Home & Decor Store like Troost, the Furniture & Mattress Store like The Sleep Company, the Beauty Store like Bella Vita, the Wellness Store like Power Gummies, the Jewellery Store like GIVA, the Gifts & Lifestyle Store like Chumbak, the Electronics Store like boAt, the Food Store like The Whole Truth and the Pet Store like Heads Up For Tails. Each has its own header, product card and product page for that genre. Dukaan offers generic catalog themes that are functional but identical across businesses.

Does Stores give me an order dashboard like Dukaan?

Yes. Stores has a full order dashboard (paid / pending / shipped / delivered), inventory tracking, customer notes, and a leads inbox — all accessible from your phone.