Why Indian sellers choose SitesPlaced over Dukaan
Both are Indian store builders made for sellers on a phone. The defining difference is simple: Dukaan takes a per-order service fee on every sale; SitesPlaced takes 0%. Here are the real reasons sellers switch — and the honest case for when Dukaan still fits.
By Manan Agrawal, Founder · Updated June 10, 2026
Choose SitesPlaced over Dukaan if you want to keep 100% of your revenue and own a real branded storefront. Dukaan charges a per-order service fee — about 4.99% on the free plan, down to 0.99% on its top tier (capped ₹200 per order) — on top of your gateway. SitesPlaced charges 0% commission and no service fee: free to build and publish, ₹499/month only for your own domain, badge removal and AI, with done-for-you migration and more design control.
Real stores, live on SitesPlaced
Not mockups — real Indian sellers running live stores on SitesPlaced with their own domains, UPI and COD. Open any of them in a new tab.
The House of Urmila
A handcrafted jewellery label running its full catalogue on its own domain — UPI & COD checkout built in.
Visit live site
UNSORTED
A bold streetwear label with a full catalogue, blog and order tracking — live on its own domain.
Visit live site
Steve Corbin Jr.
A social-media specialist's portfolio that turns a decade of earned attention into inbound clients.
Visit live siteDukaan is fast to start — here's the catch
Dukaan (mydukaan.io) became popular for letting Indian sellers spin up a mobile-first store in minutes, with UPI, COD and built-in logistics. For a brand-new seller wanting something live today, it does that well — and its ease-of-use ratings reflect it.
The catch arrived in October 2023, when Dukaan introduced a per-order “service fee” across all tiers — roughly 4.99% on the free plan down to 0.99% on the top plan, capped at ₹200 per order — charged on top of the payment gateway. Because the platform had earlier leaned on low or no processing fees, the change drew real backlash. The fee is still in place, and it's the single biggest reason sellers move to a 0%-commission alternative.
4 reasons to choose SitesPlaced over Dukaan
1. 0% vs a cut of every order
Dukaan's per-order service fee (up to 4.99%, capped ₹200) is charged on top of your gateway. SitesPlaced takes 0% — the more you sell, the more that gap matters.
2. Own your storefront and data
On SitesPlaced your shop lives on your own domain and looks like your brand, and your data is exportable. Your customers and catalogue are yours.
3. More design freedom
SitesPlaced gives you 14 vertical-fit templates with section-block editing. Dukaan's design is more locked down — reviewers note no custom HTML or CSS.
4. A real person, not a bot
SitesPlaced sets your store up and migrates your products for you, with human support — useful when an order, payout or domain needs sorting.
SitesPlaced and Dukaan, side by side
| Feature | SitesPlaced (Naari) | Dukaan |
|---|---|---|
| Per-order service fee | 0% — none | 0.99–4.99% per order (capped ₹200), on top of your gateway |
| What a sale costs you | Only your gateway's normal MDR | Service fee + gateway ≈ up to ~6% |
| Price to publish | Free | Free plan (carries the 4.99% fee) or paid tiers |
| Paid plans | ₹499/mo flat for own domain + AI | ≈ ₹1,499–₹14,490/mo (2026 listings) |
| Custom domain | ₹499/mo (free plan uses a sitesplaced URL) | Paid plans only |
| Online payments | Razorpay (UPI + cards) included | UPI / DukaanPay, Razorpay, COD |
| Design control | 14 templates + section blocks | Limited — no custom HTML/CSS |
| Order, inventory & invoices | ✓ Built in | ✓ Built in |
| Shipping | Shiprocket built in | Dukaan Delivery via prepaid credits |
| Support & setup | A real person, done-for-you setup | AI-first support; self-serve |
| Migration | ✓ Free, done for you | Self-serve |
Reflects SitesPlaced Naari's Ecommerce plan and Dukaan's publicly documented service-fee structure as of June 2026. Dukaan's subscription prices have changed repeatedly — check mydukaan.io for current figures before you decide.
See the storefronts (not mockups — live demos)
These are real SitesPlaced storefronts you can open and click through — the same templates Indian sellers use for jewellery, fashion, beauty, food and more.
JewelleryMaison — Luxury Store
Editorial, gallery-grade storefront. Used by the Aura Jewels demo — ideal for jewellery, watches and premium accessories.
View live demo
SareesThreadlore — Heritage Sarees
Warm, textile-first storefront tuned for sarees, lehengas and handloom — variant swatches, zoom, COD and UPI built in.
View live demo
BeautyGlow Studio — Cosmetics
Bright, conversion-focused beauty storefront with shade selectors and bundles. Built for cosmetics and skincare sellers.
View live demo
SkincareApothic — Skincare
Calm apothecary aesthetic with ingredient storytelling and routine bundles. For skincare, wellness and self-care brands.
View live demo
GiftingFlorine — Florist & Gifting
Soft, seasonal florist storefront with same-day delivery slots and gift notes. For flowers, hampers and gifting.
View live demo
FoodCacao Noir — Chocolate
Premium dark-mode storefront for chocolate, bakes and gourmet food, with grams/box variants and festive bundles.
View live demoWhat is the real 1-year cost?
Dukaan's subscription can look cheap, but the per-order fee is the real cost and it scales with your success. SitesPlaced is free to publish, ₹499/month for your own domain, and never takes a cut:
| Cost over 12 months | SitesPlaced (Naari) | Dukaan (growing shop) |
|---|---|---|
| Plan / subscription | ₹0 to publish — ₹4,990/yr for own domain + AI | Free (with 4.99% fee) → paid ₹1,499–₹14,490/mo |
| Service fee on sales | ₹0 | 0.99–4.99% per order (capped ₹200), every order |
| Example: 1,000 orders @ ₹800 | ₹0 in platform fees | ≈ ₹31,900/yr at the 3.99% Starter rate |
| Custom domain | Included on ₹499/mo plan | Paid plans only |
| Payments & shipping | Razorpay + Shiprocket included | Razorpay/UPI + Dukaan Delivery credits |
| Migration & setup | Free, done for you | Self-serve |
Example assumes 1,000 orders/year at ₹800 average; 3.99% of ₹800 is within the ₹200 per-order cap. Your figure varies with order value, volume and plan.
To be fair: when Dukaan is still the right call
Choose SitesPlaced if you…
- • Don't want to lose a percentage of every single order
- • Want a branded storefront on your own domain, not a locked-down theme
- • Want more design control and exportable data
- • Want UPI, COD, Razorpay and WhatsApp built in with 0% commission
- • Would rather a real person set it up and migrate you across
- • Plan to grow — where the 0% model saves the most
Dukaan might still fit if you…
- • Want the fastest mobile-app-first store, live in minutes
- • Like logistics (Dukaan Delivery) built into the same app
- • Are fine trading a per-order service fee for that speed
- • Don't need deep design control or your own domain yet
Move from Dukaan to SitesPlaced — free migration
Build and publish for free with 0% commission and no service fee — pay ₹499/month only when you want your own custom domain, the badge removed and AI. Our team recreates your products, connects Razorpay and Shiprocket, and gets you live, usually in a day. Keep 100% of your revenue from order one.
Start your store on SitesPlaced →Want to weigh every option? See the best Indian store builders compared.
Frequently asked questions
Why should I choose SitesPlaced over Dukaan?
The headline reason is fees. Since October 2023 Dukaan charges a per-order service fee on every order — about 4.99% on the free plan down to 0.99% on its top tier (capped ₹200), on top of your gateway. SitesPlaced charges 0% commission and no service fee, so you keep everything except your gateway's normal MDR. You also get your own branded storefront on your own domain, more design freedom, and a real person to set it up — instead of a more locked-down theme and AI-first support.
Does Dukaan charge a commission or service fee?
Yes — a per-order service fee, introduced in October 2023, on every successful order: roughly 4.99% on the free plan down to 0.99% on the top tier, each capped at ₹200 per order, charged on top of your payment gateway. A seller on a lower tier can lose close to 6% of an order's value once gateway charges are included. SitesPlaced charges 0%.
How much does the Dukaan service fee actually add up to?
It scales with your sales. As an example, on 1,000 orders a year averaging ₹800, Dukaan's 3.99% Starter service fee is about ₹31.9 per order, or roughly ₹31,900 a year in service fees alone — before gateway charges. On SitesPlaced that figure is ₹0. Your numbers will vary with order value and plan, and the ₹200 per-order cap means very large orders are charged less in percentage terms.
Can I move my Dukaan store to SitesPlaced?
Yes, and it's free and done for you. Our team recreates your products — names, descriptions, photos, variants and prices — connects Razorpay, COD, WhatsApp and Shiprocket, and points your custom domain across. Most sellers are live within a day, keeping 100% of revenue from their first order on the new store.
When is Dukaan still the better choice?
Dukaan is a fair pick if you want the fastest mobile-app-first setup, like having logistics (Dukaan Delivery) built into the same app, and are comfortable trading a per-order service fee and limited design control for that speed. SitesPlaced is the better fit if you want to keep 100% of revenue, have more design freedom and your own branded storefront, and have a real person set it up.