The best-selling store templates for Indian D2C brands in 2026: and the features that make them sell.
No platform publishes honest sales figures for its templates, and we will not invent any. So “best-selling” here means something you can check: templates built around the selling features that India’s leading D2C brands put on their phone sites. Below are SitesPlaced’s eleven templates laid out like those brands, compared feature by feature, with what each one is built to sell on and what is free.
What makes a template “best-selling”
Key takeaway
A template sells when it answers your buyer’s first question on the product card and removes taps between wanting and paying. All eleven brand-style templates share the same free selling kit (add from the card, a buy bar on phones, the delivery and COD line, coupon codes on the product page). What differs is the one thing each is built around: sizes for clothing, price for jewellery, pack sizes for food, a phone call for furniture.
The brands they follow are Jnorss, Bella Vita, GIVA, Troost, boAt, The Whole Truth, Neeman’s, Chumbak, Power Gummies, Heads Up For Tails and The Sleep Company. We looked at each of their phone sites in September 2026 and noted what they put on the page. Those brands are not involved with SitesPlaced; the templates follow their layouts, and your store uses your own name, photos and products.
The selling kit all eleven share
These are the features the top brand sites have in common. On SitesPlaced they come with every one of the eleven templates, free. A store created since September 2026 starts with quick add, the buy bar and the delivery line already switched on.
- Add to cart from the product card. A buyer who knows what they want never has to open the product page. If the product has sizes or packs, a small sheet asks which one.
- A buy bar that stays on screen on phones. Once the main button scrolls away, the price and Add to cart follow the shopper down the page.
- The delivery, COD and returns line under the buy button, built from your own settings. With a COD charge set, it tells buyers how much they save by paying online.
- Your coupon codes on the product page. Tick “Show this code on the store” on a coupon and it appears where people decide, with a copy button. The Electronics Store lays codes out as swipe cards; the Footwear Store also shows the price after your best code.
- Bestseller rows ranked from real orders, not picked by hand or sorted A to Z. The Beauty, Jewellery and Electronics cards can also carry a “Best seller” tag worked out from your order counts.
- “Price on request” instead of ₹0, with a button that asks you on WhatsApp.
- Real star ratings on the card, but only once buyers leave reviews. Reviews are on the Growth plan (₹499/month), and a product with none shows no stars.
The eleven compared
| Template | Laid out like | What the card shows | How shoppers browse | Bottom menu on phones | Try it |
|---|---|---|---|---|---|
| Clothing Store | Jnorss | The sizes still in stock and a red saving tag | Tall category photo tiles | — | Showcase |
| Beauty Store | Bella Vita | A benefit line, real stars and a full-width Add to cart | Bestsellers and New arrivals tabs | Yes | Showcase |
| Jewellery Store | GIVA | The price first, then the name | An open search box and shop-by-price tiles | Yes | Showcase |
| Home & Decor Store | Troost | An “On sale” tag, a “From” price and the struck MRP | Category photos with the name on them, and a photo mosaic | — | Showcase |
| Electronics Store | boAt | A strip with the one spec shoppers compare | Categories above the banner | Yes | Showcase |
| Food Store | The Whole Truth | Pack sizes, the saving in rupees, and Add to cart that turns into − 1 + | Big colour-block category cards | Yes | Showcase |
| Footwear Store | Neeman’s | Every colour as a small photo and a full-width Add to Cart | Category tiles and cards you swipe one at a time | — | Showcase |
| Gifts & Lifestyle Store | Chumbak | A big square photo, the price and a small % off chip | Big stacked category photos and shop by occasion | — | Showcase |
| Wellness Store | Power Gummies | A full colour panel for each of up to six products on the home page | Shop by concern | Yes | Showcase |
| Pet Store | Heads Up For Tails | A discount band across the photo and a small Add button | One tap to switch the shop to dogs or cats | Yes | Showcase |
| Furniture & Mattress Store | The Sleep Company | A “Starting from” price and how many sizes it comes in | Room tabs that switch the category tiles | Yes, with Call and WhatsApp | Showcase |
Every card figure comes from the product itself: the saving from a real MRP, sizes only when in stock, stars only from real reviews. A product with none of these is simply a photo, a name and a price.
Three ways a template sells
Look closely and the eleven fall into three groups. Knowing which group your products belong to tells you more than any ranking.
1. They sell on the card. For products people buy again or decide on quickly, the card itself is the shop. The Clothing Store answers “is my size there?” before the tap. The Beauty Store puts the benefit, the stars and the button on every card, so the home page works like a shelf. The Food Store shows 250 g or 500 g and turns Add to cart into a − 1 + counter, which suits a buyer adding three snacks at once. The Electronics Store puts the one spec people compare, like battery hours, across the photo. The Footwear Store shows every colour before anyone taps.
2. They sell on browsing. Some buyers arrive with a budget or a person in mind, not a product. The Jewellery Store gives them an open search box and shop-by-price tiles worked out from your own prices. The Gifts & Lifestyle Store lets them wander big category photos and shop by occasion. The Wellness Store starts from the problem, such as sleep or hair fall, and the Pet Store switches the whole shop to dogs or cats in one tap.
3. They sell on reassurance. Expensive things need a reason to trust you. The Furniture & Mattress Store keeps Call and WhatsApp one tap away on every page and lists each size with its own price, because a ₹30,000 order often starts with a question. The Home & Decor Store lets big photos and each design shown as a photo do the convincing, with calm spacing and very little text.
What sits on the Growth plan
Taking orders is free. The features that raise the size of each order are part of the sales boosters on the Growth plan (₹499/month, with a 14-day free trial and no card):
| Feature | Free | Growth |
|---|---|---|
| Quick add, buy bar on phones, delivery and COD line | Yes | Yes |
| Coupon codes shown on the product page | Yes | Yes |
| Bestseller rows from real orders | Yes | Yes |
| Product reviews and stars on cards | — | Yes |
| Buy X Get Y offers (buy 2, get 1 free) | — | Yes |
| Cart upsells, frequently bought together, post-purchase offer | — | Yes |
| Welcome and social-proof popups, WhatsApp chat bubble | — | Yes |
Fixed-price bundles such as “any 3 for ₹999” are not available on any plan yet. See sales boosters and the pricing page.
What we left out on purpose
Some things on sales pages exist to pressure people: countdown timers that reset on every visit, “23 people have this in their cart” messages, invented reviews. None of the eleven templates include them, and none ship with sample paragraphs about your brand that you did not write. A section with nothing real to show stays hidden. The full reasoning is in the best-converting sales websites of 2026.
Switch the selling features on in five steps
- Pick the template for your genre. Open its showcase store on your phone first. In the dashboard the template is chosen when you create the store.
- Add products the way the card reads them. Sizes or packs as options, an MRP when something is on sale, a badge for the spec or benefit line, and one photo per colour or design.
- Fill in delivery and COD once. Dispatch time, delivery charge, free-delivery amount, COD charge and your returns promise. The line under every buy button is built from these.
- Tick the coupons you want shown. Your Instagram code goes on the product page. Codes you do not tick, like an influencer’s, stay private.
- Check Settings → Sales boosters. Quick add, the buy bar and the delivery line are on for new stores; an older store can switch them on there.
The genre-by-genre guides
- Clothing: the best clothing store templates, and the Clothing Store in detail.
- Footwear: the best footwear store templates, and the Footwear Store in detail.
- Beauty: the best beauty and skincare store templates, and the Beauty Store in detail.
- Wellness: the best wellness and ayurveda store templates, and the Wellness Store in detail.
- Jewellery: the best jewellery website templates, and the Jewellery Store in detail.
- Home: the best home decor website templates, and the Home & Decor Store in detail.
- Furniture: the best furniture and mattress website templates, and the Furniture & Mattress Store in detail.
- Gifts: the best gift shop website templates, and the Gifts & Lifestyle Store in detail.
- Electronics: the best electronics store templates, and the Electronics Store in detail.
- Food: the best food brand website templates, and the Food Store in detail.
- Pet: the best pet store website templates, and the Pet Store in detail.
For how India-specific needs like COD, UPI and WhatsApp orders are handled on each template, read the best ecommerce website templates for India. If your store is live but quiet, start with why your online store is not getting sales.
FAQs
Which store template sells the most in India?
No platform publishes honest sales figures by template, so be wary of any list that claims one. What you can judge is fit: the template that answers your buyer’s first question on the product card, and removes taps between wanting and paying, sells best for you. On SitesPlaced, that means the Clothing Store for apparel, the Jewellery Store for jewellery, the Food Store for packaged food and so on, each laid out like a leading Indian D2C brand in that genre.
What features make a D2C store template sell?
Add to cart from the product card, a buy button that stays on screen on phones, delivery and cash-on-delivery details next to it, coupon codes shown on the product page, bestsellers ranked from real orders, and star ratings from real reviews. The leading Indian D2C brand sites use nearly all of these.
Are these D2C store templates free?
Yes. All eleven brand-style templates, and SitesPlaced’s other five, are free on every plan. On the eleven, quick add, the buy bar on phones, the delivery and COD line, coupon codes on the product page and real bestsellers are free too. Product reviews and sales boosters such as Buy X Get Y are on the Growth plan at ₹499/month.
Do these templates copy the brands’ websites?
They follow the layout the brands use on their phone sites: where the header, categories, product cards and buttons go. They do not use the brands’ names, logos, photos or words, and the brands are not involved with SitesPlaced.
Which template suits a new D2C brand with only a few products?
Any of the eleven, because their rows fill from the products you have and a section with nothing to show stays hidden. The Wellness Store suits a small range especially well: up to six products each get their own full-width colour panel on the home page. The Clothing Store fills its banner with your own product photos until you add one.
Can I show star ratings on product cards?
Yes, once buyers leave reviews. Collecting reviews is on the Growth plan; you approve each one, and the stars then appear on product cards as well as product pages. A product with no reviews shows no stars at all, never an empty or made-up rating.
Start on the template built to sell what you sell.
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