Best Online Store Template
for Small Business India
Stop selling in DMs. Build an online store with WhatsApp checkout, UPI/COD payments, and inventory management — designed specifically for Indian small businesses and Instagram sellers. Still weighing platforms? Compare the best ecommerce website builders for India first.
The best online store template for an Indian small business in 2026 is the one laid out for what you sell. SitesPlaced has 16, all free. Eleven follow the phone-site layout of a leading Indian D2C brand: the Clothing Store (like Jnorss), Footwear (like Neeman’s), Beauty (like Bella Vita), Wellness (like Power Gummies), Jewellery (like GIVA), Home & Decor (like Troost), Furniture & Mattress (like The Sleep Company), Gifts & Lifestyle (like Chumbak), Electronics (like boAt), Food (like The Whole Truth) and Pet (like Heads Up For Tails). All of them include WhatsApp checkout, UPI & COD payments, real-time inventory, order management, PDF invoices, and unlimited product listings — free to build and publish with zero commission on sales. The ₹199/month Starter plan is optional, adding a custom domain, badge removal, AI and higher limits (Shiprocket, up to 500 products / 5 GB).
Which store template is right for your business?
Clothing Store
Edge-to-edge photos, the sizes still in stock on every card, and a save-% tag on anything on sale.
Best for: T-shirts, kurtas, streetwear and everyday clothing
Layout: Laid out like Jnorss
✓ The sizes still in stock, shown on every card
Beauty Store
Bestsellers and New arrivals tabs, a benefit line with star ratings and Add to cart on every card, an offer band, and a bottom menu on phones.
Best for: Skincare, perfume, bath and body, and daily care
Layout: Laid out like Bella Vita
✓ Add to cart and star ratings on every card
Jewellery Store
A search box that stays open, two rows of category tiles, shop-by-price tiles, and each finish shown as a photo on the product page.
Best for: Silver, fashion, imitation and fine jewellery
Layout: Laid out like GIVA
✓ Shop-by-price tiles worked out from your own prices
Home & Decor Store
A dark header, a calm product grid, a photo mosaic of your categories, and each rug or print design shown as a photo on the product page.
Best for: Rugs, cushions, lamps, bedding and home goods
Layout: Laid out like Troost
✓ A photo mosaic that fills itself from your categories
Electronics Store
Categories above the banner, a strip of key specs on each card, and coupon offers laid out on the product page.
Best for: Earbuds, speakers, chargers, gadgets and accessories
Layout: Laid out like boAt
✓ A key-spec strip on every product card
Food Store
A giant type headline instead of a banner photo, colourful category cards, and pack sizes right on the product card.
Best for: Snacks, spreads, coffee, sweets and packaged food
Layout: Laid out like The Whole Truth
✓ Pack sizes right on the product card
Footwear Store
Big cards with each colour shown as a photo, a square size grid with the size chart on the product page, and a card that works out the price after your best published coupon.
Best for: Shoes, sneakers, sandals, slippers and chappals
Layout: Laid out like Neeman’s
✓ Colours shown as photos on every card
Gifts & Lifestyle Store
A home page of big stacked category photos, shop by occasion, and a preview of the shopper’s own photo on personalised products.
Best for: Gifts, quirky décor, personalised and lifestyle products
Layout: Laid out like Chumbak
✓ Big category photo blocks that fill themselves
Wellness Store
A colour spotlight panel for every product, shop by concern, benefits as an icon list and pack cards with their own prices on the product page, and a bottom menu on phones.
Best for: Supplements, gummies, ayurveda and everyday wellness
Layout: Laid out like Power Gummies
✓ A colour spotlight panel for every product
Pet Store
Shop by pet (All, Dogs, Cats), a discount band and a quick Add on every card, deal tiles worked out from your real prices, and a bottom menu on phones.
Best for: Food, treats, toys and care for dogs and cats
Layout: Laid out like Heads Up For Tails
✓ Shop by pet in one tap
Furniture & Mattress Store
Call and WhatsApp buttons in the header and on every product page, room tabs that switch the category tiles, sizes listed with their own prices, and a talk-to-us block.
Best for: Mattresses, sofas, beds, chairs and big-ticket furniture
Layout: Laid out like The Sleep Company
✓ Call and WhatsApp buttons on every page
Premium Store
Warm cream, unhurried and photo-first. The Aura Jewels demo shows it with jewellery.
Best for: Gifts, perfume, handmade and higher-priced items
Layout: A SitesPlaced original
✓ Gallery-grade product pages
Simple Fashion Store
Clothing in plain black and white: big photos and very little text.
Best for: Clothing labels that want a plain black-and-white look
Layout: A SitesPlaced original
✓ Black and white, almost no text to write
Grocery Store
A dense product grid with one-tap add, like a delivery app.
Best for: Kiranas, grocery and shops with many daily-use items
Layout: A SitesPlaced original
✓ One-tap add from a dense product grid
General Store
Clean and simple, with colour themes to match your brand.
Best for: Any business that does not fit a genre above
Layout: A SitesPlaced original
✓ Colour themes to match your brand
Astrology & Consultation Store
Consultations and remedies, booked on WhatsApp.
Best for: Astrologers, Vastu and numerology consultants, healers and crystal sellers
Layout: A SitesPlaced original
✓ Consultations booked on WhatsApp
What ecommerce features are included?
WhatsApp Checkout
Customers tap 'Buy on WhatsApp' and get a pre-filled message with product details, quantity, and total. You confirm the order on WhatsApp — the way Indian small businesses actually sell.
UPI & COD Payments
Accept UPI payments directly, offer Cash on Delivery, or integrate Razorpay for full payment gateway support. No commission on orders — you keep 100% of revenue.
Real-Time Inventory
Track stock at global, variant, or per-product level. Auto-show 'Out of Stock' when inventory hits zero. Never oversell or disappoint a customer.
Order Management Dashboard
Full order lifecycle: Pending → Confirmed → Shipped → Out for Delivery → Completed. Track payment status, update shipping, and manage cancellations from one dashboard.
PDF Invoice Generation
Auto-generate professional PDF invoices with your brand logo, GST details, and line items. Send to customers on WhatsApp or email — look professional, stay compliant.
500 Products per Store
List up to 500 products with multiple variants (size, color, material), multiple images per product, and AI-generated product descriptions.
Shiprocket Integration
Connect Shiprocket for automated shipping label generation, tracking updates, and delivery management. Ships anywhere in India with 20+ courier partners.
Custom Domain
Your store lives at yourbrand.com — not a marketplace subdomain. Full brand ownership with SSL certificate and edge-cached delivery.
What sections can you add to your store?
| Section | What It Does |
|---|---|
| Hero Banner | Full-width or split hero with seasonal offers and shop CTA |
| Featured Products | Highlight bestsellers and new arrivals |
| Product Categories | Browse by category (Rings, Necklaces, Earrings, etc.) |
| Gallery / Lookbook | Brand storytelling through curated image gallery |
| Trust / Social Proof | Customer reviews, ratings, Instagram testimonials |
| How to Order | Step-by-step ordering guide for first-time buyers |
| CTA Banner | Limited-time offers, new collection announcements |
| About Your Brand | Origin story, values, and team behind the brand |
| Contact / Location | WhatsApp, email, physical store address |
| Store Policies | Shipping, returns, privacy — builds buyer confidence |
| Social Embeds | Instagram posts and reels embedded directly |
| Announcement Bar | Top-of-page banner for sales and offers |
Why build your own store instead of selling on Amazon/Flipkart?
Zero commission
Marketplaces take 15-30% per sale. SitesPlaced is 0% commission and free to publish (₹199/mo Starter optional for a custom domain and higher limits). On ₹1L monthly revenue, you save ₹15K-30K/month.
Own your customers
Marketplace customers belong to the marketplace. Your store customers' emails and phones belong to YOU for repeat marketing.
Brand experience
Your store, your design, your story. Customers remember your brand — not 'another Amazon seller'.
WhatsApp relationship
WhatsApp checkout creates a direct conversation. You can upsell, cross-sell, and build loyalty on India's #1 messaging app.
No price wars
Marketplaces pit you against 100 competitors. Your store has no competitor listings — just your products.
Custom domain SEO
yourbrand.com ranks on Google for your product keywords. Marketplace listings compete with millions of other sellers.
SitesPlaced vs Shopify vs dm2buy — best for Indian small business?
| Feature | SitesPlaced | Shopify | dm2buy |
|---|---|---|---|
| Monthly Price | Free to build & publish | ₹2,000+/mo | ₹249+/mo |
| Sales Commission | 0% | 0% (+ Shopify Payments) | 0% |
| WhatsApp Checkout | Built-in (native) | App required (₹500+/mo) | Built-in |
| UPI + COD | Built-in | App required | Built-in |
| Inventory Management | Real-time | Full | Basic |
| PDF Invoices | Built-in | App required | No |
| Shiprocket Integration | Built-in | App (₹300+/mo) | Limited |
| Custom Domain | Included | Included | Paid plan |
| Products Limit | Unlimited | Unlimited | 100-500 |
| Store Templates | 16, all free | 100+ | Limited |
| Setup Time | 10 minutes | 2-8 hours | 15 minutes |
Frequently asked questions
What's the best ecommerce template for small businesses in India?
SitesPlaced offers 16 store templates, all free. Eleven are laid out like leading Indian D2C brands in their genre: Clothing (like Jnorss), Footwear (like Neeman’s), Beauty (like Bella Vita), Wellness (like Power Gummies), Jewellery (like GIVA), Home & Decor (like Troost), Furniture & Mattress (like The Sleep Company), Gifts & Lifestyle (like Chumbak), Electronics (like boAt), Food (like The Whole Truth) and Pet (like Heads Up For Tails). All of them include WhatsApp checkout, UPI/COD payments, inventory management, order tracking, PDF invoices, and Shiprocket integration — all features Indian small businesses actually need.
Can I accept WhatsApp orders from my online store?
Yes. SitesPlaced's WhatsApp checkout sends a pre-filled message to your WhatsApp with product name, variant, quantity, and total. Customers buy through WhatsApp — the most natural checkout for Indian buyers.
Does SitesPlaced charge commission on sales?
No. SitesPlaced is 0% commission — you keep 100% of your sales revenue. Building and publishing a store is free (unlimited products, COD/UPI/WhatsApp, online card+UPI via Razorpay all included); the ₹199/month Starter plan is an optional upgrade for a custom domain, badge removal, AI and higher limits. Compare that to marketplaces that take 15-30% commission on every order.
Can I manage inventory and track orders?
Yes. Full inventory management (global, variant, or per-product tracking) with auto out-of-stock labels. Order management with lifecycle tracking: Pending → Confirmed → Shipped → Delivered → Completed. Payment status tracking included.
Is it better than Shopify for Indian small businesses?
For Instagram DM sellers and small businesses, yes. SitesPlaced is free to build and publish a store (0% commission) vs Shopify's ₹2,000+/mo, and its optional ₹199/mo Starter plan adds a custom domain, badge removal, AI and higher limits. SitesPlaced includes WhatsApp checkout (native), UPI/COD, and Shiprocket — features you'd need expensive Shopify apps for. Shopify is better for large-scale operations with 10K+ SKUs.
Can I generate GST-compliant invoices?
Yes. The PDF invoice generator includes customizable fields for business name, GSTIN, address, and line items with tax breakdowns. Invoices are auto-generated per order and can be sent via WhatsApp or email.
How do I set up shipping?
Connect Shiprocket in one click for automated shipping with 20+ courier partners. Or configure manual shipping with custom charges per city/region and free shipping above a threshold amount.
Launch your online store today
WhatsApp checkout, UPI/COD, inventory, invoices — everything your business needs. Zero commission. Start selling in 10 minutes.
