The best ecommerce website templates for India in 2026: built for COD, UPI and WhatsApp orders.

The short answer

For a small Indian brand, that makes SitesPlaced our pick for the best ecommerce website builder in India: the store publishes free, payments go to your own account at 0% commission, and the Indian parts are built in rather than bolted on.

What an Indian ecommerce website has to handle

• Cash on delivery. Many first-time buyers will not pay upfront to a shop they have never heard of. You need COD, and a gentle reason to pay online instead.
• UPI first. Most people pay by scanning or tapping a UPI app, then cards and net banking.
• WhatsApp. Questions, “price?” messages and whole orders arrive there. The store should hand buyers to your WhatsApp with the product already named.
• The MRP and your price. Indian shoppers read the struck-through MRP and the saving before the price itself.
• A delivery promise on the product page. “When will it come?” is asked before “how much?”
• Products without a fixed price. Made-to-order furniture, jewellery priced on the day’s rate and bulk orders need “ask for the price”, not ₹0.
• Full addresses. A pin code, city and state on every delivery order, so the courier does not call back.
• The phone. Most of your buyers arrive from Instagram or WhatsApp on a phone, so every step has to work with one thumb.

Checkout: the same on all 16 templates

The checkout is shared, so whichever template you choose, the buyer gets the same Indian payment options:

• UPI, cards and net banking through your own Razorpay, PhonePe or Cashfree account. Money goes straight to you; the gateway charges its usual fee and SitesPlaced takes 0% commission. Not sure which to connect? See Razorpay vs PhonePe vs Cashfree.
• Cash on delivery, with an optional COD charge if you want to nudge buyers to pay online. More in cash on delivery for small online stores.
• Checkout on WhatsApp. A button in the cart sends the order summary to your WhatsApp, and you can make it the only way to order if that is how you sell.
• Bank transfer or UPI to your own UPI ID, with no gateway at all. You confirm the payment yourself, and your saved payment details go to the buyer after the order.
• Stripe and PayPal if you also sell abroad.

For delivery orders, checkout asks for the pin code, city and state along with the address. All of this is on the free plan, together with Shiprocket, Shipmozo and Shippo for shipping and PDF invoices.

Which templates handle the Indian product page

Beyond checkout, what matters is the product page. The eleven templates laid out like leading Indian D2C brands all carry the same Indian essentials there, free:

• the delivery, COD and returns line under the buy button;
• “Price on request” instead of ₹0, with a button that asks you on WhatsApp;
• your coupon codes on the product page (the Electronics Store shows them as swipe cards);
• add to cart from the product card, and a buy bar that stays on screen on phones.

Where they differ is the look of the saving, who each is built for, and whether there is a menu at the bottom of the phone screen:

The other five templates use the same checkout but older product pages. The General Store is a simple layout for anything that fits no genre; give every product a price there, because an unpriced product shows ₹0. The Grocery Store has its own one-tap add on a dense grid, like the delivery apps. The Astrology & Consultation Store books consultations on WhatsApp and shows “Price on request” for remedies without a fixed price. The Premium and Simple Fashion Stores are for a particular look (warm and photo-first, or plain black and white).

Need by need: how the templates handle it

Cash on delivery, without inviting fake orders. On the eleven brand-style templates, a line under the buy button says when you dispatch, what delivery costs, whether COD is available and your returns promise. It is built only from your own settings, so it never promises what you do not offer. If you set a COD charge, it reads “Cash on delivery · save ₹X by paying online”, which is the politest way to move buyers to prepaid. More tactics in how to reduce RTO and fake COD orders.

WhatsApp, where it helps. Every store can take orders over WhatsApp from the cart. The Furniture & Mattress Store goes furthest: Call and WhatsApp buttons in the header, on every product page and in the phone bottom menu, because nobody buys a sofa without asking something first. On the brand-style templates, the contact page opens WhatsApp with the buyer’s name, number and message ready to send, and the Astrology & Consultation Store books consultations on WhatsApp. If you type your number as a plain 10-digit Indian mobile, the store adds the 91 country code to its WhatsApp links for you. The floating WhatsApp bubble on every page is one of the sales boosters on the Growth plan.

The MRP and the saving. Add an MRP above your price and every template strikes it through. The brand-style templates each show the saving their own way: a red “Save %” tag on the Clothing Store, a discount band across the photo on the Pet Store, the saving in rupees on the Food Store, and on the Footwear Store the price after your best published coupon code. Nothing is shown unless the product really has a lower price.

“Price on request” instead of ₹0. On the eleven brand-style templates and the Astrology & Consultation Store, a product saved without a price shows “Price on request”, and the buy button becomes one that opens a WhatsApp chat naming the product (or your contact page if the store has no number). The cart will not accept an unpriced product, so nobody can check out at ₹0. The General Store, Premium, Simple Fashion and Grocery Store do not have this yet, so give every product there a price.

Delivery, honestly. There is no pin-code checker on the product page, on purpose: without a courier account connected it would say yes to every pin code, which is worse than saying nothing. The delivery line tells buyers what you really do, and checkout collects the full address.

Built for the thumb. On the eleven brand-style templates, shoppers can add to cart straight from the product card, and on phones the buy button follows them down the product page. Seven templates add a menu pinned to the bottom of the screen: Beauty, Jewellery, Electronics, Food, Wellness, Pet and Furniture & Mattress. The Grocery Store has its own one-tap add on a dense grid, like the delivery apps.

Pick by what you sell

What these templates do not do (yet)

• No pin-code delivery checker, for the reason above.
• No Hindi or regional-language storefront. Buttons and labels are in plain English; your own product names and descriptions can be in any language you type.
• No fixed-price bundles such as “any 3 for ₹999”. Buy X Get Y offers (buy 2, get 1 free) are part of the sales boosters on the Growth plan.
• Star ratings on cards need reviews, and collecting reviews is on the Growth plan. A product with no reviews shows no stars, never made-up ones.

We would rather list these than have you find out after launch.

What it costs

FAQs