The best jewellery website templates of 2026: for silver, gold and artificial jewellery sellers.

Which template fits what you sell

What a jewellery website needs in 2026

• Search that is always on screen. Jewellery shoppers often know the word they want: jhumka, nose pin, anklet.
• Shop by type and by price. Category tiles for rings, earrings and necklaces, and price tiles for “under ₹999” and “under ₹1,999”.
• The price first. On a jewellery card, the price is the first thing the eye should land on, with the old price struck through when something is on sale.
• Every finish as a photo. Gold-plated, silver and rose gold look different; a photo tile for each beats a word.
• Trust you can prove. Purity marks, hallmarking, warranty and returns, stated only when they are true.
• Cash on delivery and a clear returns rule, because a first order from a new jewellery brand is a leap of faith.

1. Jewellery Store: laid out like GIVA

The home page on a phone, from the top:

• A white header with your name on the left, and under it a rounded search box that is always there. Its hint cycles through your own category names (Search “Rings”, Search “Earrings”), so it never suggests something you do not sell.
• Rounded banners that slide, with dots under them. Until you add one, they show your own product photos.
• Category tiles in two rows that scroll together. A category with no picture borrows its first product’s photo.
• A trust band of rounded cards made from your own trust badges. It stays hidden until you set some.
• “Shop by price” tiles worked out from your in-stock prices and rounded to shop-style amounts such as ₹999 or ₹1,999. They need at least six priced products in stock, so a tiny range does not get tiles that say nothing.
• Dense rows of small cards, three across, with the price first: bestsellers ranked from your real orders, new arrivals, and a sale row that hides when nothing is on sale.
• Round “Shop by…” tiles from a browse page you set up, such as Shop by occasion with Wedding, Office and Everyday.
• A small menu pinned to the bottom of the screen on phones.

The product page shows the photos as one rounded strip you swipe, the price large with the saving, and the options as photo tiles with the name under each when every finish has its own photo (otherwise as round buttons). Buy now and Add to cart sit side by side, followed by your trust badges in a 2×2 grid, your published coupons, the delivery, COD and returns line, and the description. A buy bar stays on screen on phones once the main button scrolls away.

See the template, or open the showcase store, a demo silver and demi-fine shop, on your phone.

Hallmark, purity and trust badges: set them, never fake them

The trust band on the home page and the badge grid on the product page come from one place: the trust badges you type under Settings → Pages & policies. Each badge has a short title and a small line under it. The template never adds one for you, because a purity mark, a warranty or a returns promise is something only you can stand behind.

Write the ones that are true for your shop, in plain words. For example:

• “925 Sterling Silver”, with the line “Stamped on every piece”, if it is.
• “BIS Hallmarked”, if your gold pieces carry a hallmark.
• “Anti-tarnish coating” or “Skin-safe, nickel-free”, if your supplier certifies it.
• Your real returns or exchange window, such as “7-day exchange”.

Gold that changes price every day: Price on request

Some gold and bridal pieces are priced on the day’s rate and weight. On the Jewellery Store, a product with no price never shows ₹0. It reads “Price on request”, and the button opens a WhatsApp chat that already names the piece and links to it. Without a WhatsApp number on the store, it goes to your contact page. The cart will not take a product without a price, so nobody can check out at a wrong one.

For pieces you do price, the products table lets you quick-edit a price in place when the rate moves. The Premium Store needs a price on every piece.

2. Premium Store: for gold, bridal and handcrafted pieces

Warm cream, unhurried and photo-first, with big pictures and few words. When a necklace costs tens of thousands of rupees, a page that takes its time makes the price feel earned. The Aura Jewels showcase shows it with gold and silver jewellery.

It is an older design, so be clear about what you give up. Its product page has the options and a size-guide link (useful for ring sizes), but not the buy bar on phones, the delivery and COD line, the published coupons box or “Price on request”. It also ships with a few general sentences on the home and About pages; rewrite them in your own words. Template page.

COD, returns and first orders

• Cash on delivery is free on every plan. Add a COD charge if you like; the Jewellery Store then tells shoppers how much they save by paying online. See how to reduce RTO and fake COD orders.
• Your returns line goes in Settings → Sales boosters and appears under the buy button and, when there is room, as a card in the trust band.
• Reviews with stars on the cards are part of the Growth plan (₹499/month). Nothing shows until real buyers leave them. See how to collect product reviews.

For a seller who went from Instagram DMs to a website, read the House of Urmila story.

Still deciding whether to build a jewellery website?

This post compares templates. If you are earlier than that, three other pages will help: the jewellery website builder page covers features and costs, jewellery website examples shows layouts to borrow, and how to start an online jewellery business covers the steps before the website.

Set it up in an afternoon

1. Pick the Jewellery Store or the Premium Store. Open both showcases on your phone. The template is fixed once the store is created.
2. Add products by type. One category per type (rings, earrings, necklaces) with a cover photo, and a price and MRP on each piece. The shop-by-price tiles appear once at least six priced pieces are in stock.
3. Photograph every finish. Add a Finish option (gold, silver, rose gold) and give each one its own photo so the product page shows photo tiles.
4. Write your trust badges. Only the true ones, under Settings → Pages & policies.
5. Fill in delivery, COD and returns. They power the line under every buy button.
6. Publish and share. Instagram bio, WhatsApp catalogue and status. Your own domain is on Starter at ₹199/month.

All 16 store templates are ranked in the best online store templates of 2026. Wondering whether a paid theme would sell better? Read free vs paid store templates.

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