16 of the
best online store templates
of 2026.
A ranked list of the online store templates worth starting on in 2026. Eleven of them follow the phone site of a leading Indian D2C brand in their genre — from clothing, shoes and beauty to furniture, gifts and pet supplies — because shoppers already know how to buy on those layouts. Every one is free on SitesPlaced — a store builder built for small businesses — with UPI, COD and WhatsApp checkout.
The best online store template of 2026 is the one laid out for what you sell. For clothing that is the Clothing Store, laid out like Jnorss: edge-to-edge photos, the sizes still in stock on every card and add to cart straight from the card. Footwear, beauty, wellness, jewellery, home decor, furniture, gifts, electronics, food and pet supplies each have their own template modelled the same way, and all 16 are free to launch on SitesPlaced, our pick for the best ecommerce website builder in India, at 0% commission.
Want the reasoning behind each layout? Read what the best-converting sales websites of 2026 put on the page and the best D2C websites in India.
What makes a great online store in 2026?
Buy from the card
Top Indian D2C stores let shoppers add to cart straight from the product card, with a size or pack picker when it is needed. The eleven brand-style templates here do the same, free.
A buy button that stays on screen
On a phone the Add to cart button follows the shopper down the product page, and the delivery, cash-on-delivery and returns line sits right next to it.
A layout that fits what you sell
A clothing label and a gadget brand should not share one layout. Eleven templates here follow the phone site of a leading Indian brand in their genre.
Proof that is real
Bestseller rows ranked from your real orders, star ratings on cards only when you have real reviews, and coupon codes a shopper can copy. Nothing invented.
The 16 best online store templates of 2026
Clothing Store — laid out like Jnorss
Edge-to-edge photos, the sizes still in stock on every card, and a save-% tag on anything on sale.
Best for
T-shirts, kurtas, streetwear and everyday clothing
Why it works
Clothing buyers want one answer before they tap: is my size there? The card shows the sizes still in stock, and shoppers add to cart without opening the product page.
Beauty Store — laid out like Bella Vita
Bestsellers and New arrivals tabs, a benefit line with star ratings and Add to cart on every card, an offer band, and a bottom menu on phones.
Best for
Skincare, perfume, bath and body, and daily care
Why it works
Beauty shoppers buy on the benefit and the reviews. Both sit on every card with Add to cart underneath, so the home page works like a shelf.
Jewellery Store — laid out like GIVA
A search box that stays open, two rows of category tiles, shop-by-price tiles, and each finish shown as a photo on the product page.
Best for
Silver, fashion, imitation and fine jewellery
Why it works
Jewellery buyers arrive with a type and a budget in mind. An open search box, category tiles and shop-by-price tiles get them to the right piece in a couple of taps.
Home & Decor Store — laid out like Troost
A dark header, a calm product grid, a photo mosaic of your categories, and each rug or print design shown as a photo on the product page.
Best for
Rugs, cushions, lamps, bedding and home goods
Why it works
Home goods sell on the photo. Big pictures, a calm grid and each design shown as a photo let buyers compare patterns without reading.
Electronics Store — laid out like boAt
Categories above the banner, a strip of key specs on each card, and coupon offers laid out on the product page.
Best for
Earbuds, speakers, chargers, gadgets and accessories
Why it works
Gadget buyers compare specs and price. A spec strip on each card and coupon offers on the product page answer both before they leave to check elsewhere.
Food Store — laid out like The Whole Truth
A giant type headline instead of a banner photo, colourful category cards, and pack sizes right on the product card.
Best for
Snacks, spreads, coffee, sweets and packaged food
Why it works
Food brands sell on personality and pack size. A giant headline sets the tone without a photoshoot, and pack sizes on the card show 250 g or 500 g at a glance.
Footwear Store — laid out like Neeman’s
Big cards with each colour shown as a photo, a square size grid with the size chart on the product page, and a card that works out the price after your best published coupon.
Best for
Shoes, sneakers, sandals, slippers and chappals
Why it works
Shoe buyers pick a colour, then a size. Colours as photos on the card and a size grid on the product page answer both, and the price after your published coupon is worked out for them.
Gifts & Lifestyle Store — laid out like Chumbak
A home page of big stacked category photos, shop by occasion, and a preview of the shopper’s own photo on personalised products.
Best for
Gifts, quirky décor, personalised and lifestyle products
Why it works
Gift buyers browse more than they search. Big photo blocks for each category and shop-by-occasion tiles let them wander the way they would in a shop.
Wellness Store — laid out like Power Gummies
A colour spotlight panel for every product, shop by concern, benefits as an icon list and pack cards with their own prices on the product page, and a bottom menu on phones.
Best for
Supplements, gummies, ayurveda and everyday wellness
Why it works
Wellness buyers shop by the problem they want to fix. Shop-by-concern tiles and a full colour panel for each product give every product room to explain itself.
Pet Store — laid out like Heads Up For Tails
Shop by pet (All, Dogs, Cats), a discount band and a quick Add on every card, deal tiles worked out from your real prices, and a bottom menu on phones.
Best for
Food, treats, toys and care for dogs and cats
Why it works
Pet parents shop for their pet first. One tap switches the shop to dogs or cats, and the real saving and a quick Add sit on every card.
Furniture & Mattress Store — laid out like The Sleep Company
Call and WhatsApp buttons in the header and on every product page, room tabs that switch the category tiles, sizes listed with their own prices, and a talk-to-us block.
Best for
Mattresses, sofas, beds, chairs and big-ticket furniture
Why it works
A mattress or a sofa is a big buy, and people want to ask before they pay. Call and WhatsApp stay in reach on every page, and each size shows its own price.
Premium Store
Warm cream, unhurried and photo-first. The Aura Jewels demo shows it with jewellery.
Best for
Gifts, perfume, handmade and higher-priced items
Why it works
For gifts, perfume and higher-priced pieces, a slower, photo-first page makes the price feel earned.
Simple Fashion Store
Clothing in plain black and white: big photos and very little text.
Best for
Clothing labels that want a plain black-and-white look
Why it works
For a label with a strong look of its own, plain black and white keeps every eye on the clothes.
Grocery Store
A dense product grid with one-tap add, like a delivery app.
Best for
Kiranas, grocery and shops with many daily-use items
Why it works
With hundreds of daily items, speed wins. A dense grid with one-tap add works like the delivery apps shoppers already use.
General Store
Clean and simple, with colour themes to match your brand.
Best for
Any business that does not fit a genre above
Why it works
A safe start for any shop that does not fit a genre above, with colour themes to match your brand.
Astrology & Consultation Store
Consultations and remedies, booked on WhatsApp.
Best for
Astrologers, Vastu and numerology consultants, healers and crystal sellers
Why it works
Made for consultations and remedies rather than parcels, with bookings going straight to WhatsApp.
The eleven genre templates follow the phone-site layout of a well-known Indian brand; the brands are not involved with SitesPlaced. Card pictures are the gallery art for each template — open the live demo to see the real layout.
Frequently asked questions
What makes a great online store template in 2026?
It is built for the phone and for the way your category is bought. The strongest templates let shoppers add to cart from the product card, keep the buy button on screen as they scroll, show delivery and cash-on-delivery details next to that button, and rank bestsellers from real orders. The best ones also follow the layout shoppers already know from leading brands in that genre.
Are these store templates free to use?
Yes. All 16 are free on every plan, including the free plan. You can build and publish a real store at 0% commission, with UPI, COD and WhatsApp checkout. Quick add from cards, the buy button that stays on screen on phones, the delivery and COD line, coupon codes on product pages and bestsellers ranked from real orders are free on all eleven brand-style templates. You pay later only for things like your own domain (Starter, ₹199/month) or reviews and sales boosters (Growth, ₹499/month).
Which template is best for an Instagram seller?
The one that matches what you sell: the Clothing Store for apparel, the Footwear Store for shoes, the Beauty Store for skincare and daily care, the Wellness Store for supplements and ayurveda, the Jewellery Store for jewellery, the Home & Decor Store for home goods, the Furniture & Mattress Store for big-ticket furniture, the Gifts & Lifestyle Store for gifts, the Electronics Store for gadgets, the Food Store for snacks and packaged food and the Pet Store for pet supplies. All eleven are built phone-first, because that is where Instagram traffic lands.
Are these templates affiliated with Jnorss, Bella Vita, GIVA, Troost, boAt, The Whole Truth, Neeman’s, Chumbak, Power Gummies, Heads Up For Tails or The Sleep Company?
No. Each of the eleven follows the phone-site layout of a well-known Indian brand in its genre, because shoppers already know how to use those layouts. The brands are not involved with SitesPlaced, and your store uses your own name, photos and products.
Why did this list change?
In September 2026 SitesPlaced replaced its 13 single-niche templates with eleven templates laid out like leading Indian D2C brands: six first, then footwear, gifts, wellness, pet and furniture. Stores already on an older template keep it and keep working. New stores choose from the 16 templates on this page.
Can I take UPI, COD and WhatsApp orders on these?
Yes. Every store template ships with real checkout: UPI and cards through your own Razorpay, PhonePe or Cashfree account, cash on delivery, and WhatsApp ordering. Orders land in a dashboard with GST-ready invoices, not in your DMs.
Do I need a designer or developer?
No. Pick a template, add your products (or import them), add one banner photo and publish. The new templates fill their rows from your own products, so there is very little text to write.
Launch one of the best online stores of 2026.
Pick the template for what you sell, add your products and one banner photo, and publish free — with UPI, COD and WhatsApp checkout at 0% commission.
