The best clothing store website templates for 2026: sizes on the card, COD at checkout, free.

The three picks at a glance

What a clothing store’s product card must show

A fashion shopper scrolls cards the way they scroll Instagram, so each card has to answer four things fast:

• How it looks on a body. A tall photo (4:5) shows fit and fall better than a small square. If your photos are square Instagram posts, switch the photo shape to square so nothing is cut at the sides.
• What it costs, and whether it is on sale. The price, the MRP struck through and the saving as a percentage. Shoppers compare quickly.
• Whether their size is left. This is the question that ends most browsing. Showing “S M L” on the card saves a tap and a disappointment.
• How to buy it now. An Add button on the card lets a shopper who already knows what they want skip the product page.

Colours matter too, but on a clothing card they crowd the sizes. The Clothing Store puts colours on the product page, where picking one switches the photo when you have given that colour its own picture.

What the product page must show

• Sizes as big, tappable buttons, with the sold-out ones crossed out rather than hidden, so the shopper knows the size exists and may come back.
• A size chart one tap away. Upload a chart image to each product and a “Size Chart” link opens it in a pop-up. It helps buyers pick the right size the first time, which means fewer exchange requests.
• Fabric, fit and care in the description. Say “relaxed fit, size down for a closer fit” if that is true.
• Delivery, COD and returns next to the button. When you dispatch, the order value for free delivery, whether COD is available, and your exchange rule.
• Your coupon code, where the decision happens. Tick “Show this code on the store” on a coupon and it appears in an “Offers for you” box with a copy button.
• A buy button that stays in reach once the shopper scrolls down to the details.

The Clothing Store’s product page does all six. The Simple Fashion and Premium Stores keep their own older product page: sizes and the size chart are there, but not the delivery line, the offers box or the buy bar on phones.

1. Clothing Store: laid out like Jnorss

Our pick for most clothing sellers. It fills itself from your products and settings, so there is almost nothing to write. The page on a phone, from the top:

• An offer strip, then a clean white header.
• Full-width banners. Until you add one, it fills the space with your own product photos and your store’s name, never a grey box.
• One line of text that scrolls under the banner, if you write one.
• Tall category tiles. A category with no picture borrows its first product’s photo.
• Product rows that scroll sideways with the next card peeking: bestsellers first, ranked from your real orders, then new arrivals. A wide banner sits between them once you add one.
• A delivery and payment strip built from your settings (COD, free-delivery amount, WhatsApp). It hides when there is nothing true to say.

Set up your products so the card works. Add a Size option (S, M, L, XL), and switch on stock per option so a sold-out size drops off the card by itself. Enter the MRP above the selling price and the “Save %” tag appears on its own. Give each colour its own photo, and upload a size chart image. See the template, or open the showcase store on your phone to try it with real products.

2. Simple Fashion Store: black and white, very little text

The Simple Fashion Store is plain black and white with big photos and small type. It suits a label whose photography is strong enough to carry the page, and a founder who wants the site to feel like a lookbook.

Two honest caveats. It is an older design, so its product page does not have the buy bar on phones, the delivery and COD line or the offers box, and its cards add to cart on hover, which works on a computer but not on a phone. It also ships with a few general sentences on the home and About pages, so read them and rewrite them in your own words before you share the link. Template page · Showcase store.

3. Premium Store: for occasion wear and higher-priced pieces

Warm cream, unhurried and photo-first. When a lehenga or a handloom saree costs several thousand rupees, a slower page makes the price feel earned. The showcase store sells jewellery, but the layout works the same for clothing.

The same caveats as Simple Fashion apply: an older product page without the buy bar, the delivery line or the offers box, and some default text to rewrite. Every piece also needs a price; “Price on request” is on the Clothing Store, not here. Template page · Showcase store.

COD, returns and exchanges: the part that decides the first order

A first-time buyer in India usually wants two answers before paying a new brand: can I pay on delivery, and can I exchange the size? Put both on the page.

• Cash on delivery is free on every plan. You can add a COD charge. When you do, the line under the buy button tells shoppers how much they save by paying online, which nudges more of them to prepay. Our guide to offering COD without losing money covers the rest, and how to reduce RTO and fake COD orders covers the orders that come back.
• Write your exchange rule once. Type it in Settings → Sales boosters (for example “Easy size exchange within 7 days”) and it appears under the buy button. Only promise what you will do. Our return and refund policy template is a good starting point for the full policy page.

Selling clothes online also raises a few paperwork questions. See do I need a licence to sell clothes on Instagram.

What is free and what you pay for

Set up your clothing store in an afternoon

1. Bring your products in. Paste your Instagram handle at /import to pull your posts in as products, or add them by hand with photos, price and MRP.
2. Pick the Clothing Store. Open the showcase on your phone first. The template is fixed once the store is created, so pick it before you add products.
3. Add sizes and a size chart. A Size option with stock per option, one photo per colour and a size chart image on each product.
4. Add one banner. It is the only picture the layout asks you for. Everything else fills itself from your products and categories.
5. Fill in delivery, COD and returns once. Dispatch time, free-delivery amount, COD charge and your exchange rule power the line under every buy button.
6. Publish your Instagram code. Tick “Show this code on the store” on the coupon you post on Instagram. Private codes stay private.
7. Share the link. Instagram bio, WhatsApp status and catalogue, and your ads.

Want to see a real launch? Read how Surroor House launched its T-shirt store. Every other store template is compared in the 16 best online store templates of 2026, and if you are still weighing them up, how to choose an online store template walks through the choice.

Template guides for other kinds of shop

• Boutique website templates for Instagram sellers
• Footwear store templates
• Jewellery website templates
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• Home decor website templates
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• Gift shop website templates
• Food brand website templates
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• Pet store website templates

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