The best beauty and skincare store templates for 2026: built for Indian D2C brands.

The three picks at a glance

What a beauty shopper needs to see

• The one fact that matters to them, in a few words on the card: “Vegan”, “Fragrance-free”, “Travel size”, whatever is true and relevant.
• The size and the price. 30 ml or 100 ml, and what each costs. Sizes with their own prices beat a single price and a note.
• Proof from other buyers. Star ratings on the card, once real reviews exist.
• The offer, without hunting. A coupon code on the product page, or a banner for the offer you are running.
• Ingredients and how to use it, in the description, for the careful buyer who reads everything.
• Delivery and COD answers next to the buy button.

1. Beauty Store: laid out like Bella Vita

The home page on a phone, from the top:

• An offer strip, then a dark header with your name in spaced capitals, search and the cart.
• Your finished banner artwork, sliding, with square ‹ › buttons. Until you add one, it shows your first product on a grey tile.
• One product row with two tabs, Bestsellers and New arrivals. Bestsellers are ranked from your real orders; before your first orders the row shows your products in catalogue order.
• An offer band. It shows your own offer artwork, or, on the Growth plan, writes out your live Buy X Get Y offer. With neither, it hides.
• Grey category tiles, two to a row, and a “Shop by” strip from a browse page you set up, such as Shop by concern or Shop by skin type.
• Delivery and payment icons built from your settings, and a small menu pinned to the bottom of the screen on phones.

The card sits the product on a light grey tile with room around it, so a bottle reads as a bottle. It carries a small tag (“Best seller” only for your real top five by orders, “New” for anything added in the last 30 days), a green “% OFF” chip worked out from your MRP, a tiny benefit line, the name, the rating, the price and a full-width Add to cart. Products with sizes open a small sheet to pick one.

The product page shows the photos as a square strip you swipe, the benefit line, the price, sizes as square chips, and Add to cart and Buy now stacked. Under them sit your published coupons, the delivery and COD line, the product’s badges as a row of highlights with icons, and folds for the description and for shipping. A buy bar stays on screen on phones. See the template, or open the showcase store, a demo perfume, skincare and body care shop.

The benefit line is yours, not ours

The small line above the name on every Beauty Store card is the first badge you add to that product. The template never writes one, and neither does anything else on the page: no “glowing skin in 7 days”, no invented ratings, no made-up review counts.

Keep each benefit line to a fact you can back up, such as an ingredient, a size or a free-from. In beauty, a claim a buyer cannot trust costs more than it earns.

2. Wellness Store: for supplements, gummies and ayurveda

The Wellness Store, laid out like Power Gummies, suits a small brand with a handful of products, and lets buyers start from a need such as sleep or energy:

• A band of round promise icons made from your own trust badges, hidden until you set one.
• A moving strip of concerns and a “Shop by concern” section of round tiles, both from a browse page you set up (for example Sleep, Energy, Hair & skin).
• The signature: one full-width pastel panel per product, each on its own colour, with the name set large and two full-width buttons.
• On the product page, “Top benefits” as a list (your product’s badges, one per row), and pack cards side by side, each with its own price, with a sold-out pack struck through.
• A small menu pinned to the bottom of the screen on phones.

Like the Beauty Store, it writes no word about what a product does for the body. The benefits are your badges and the subtitle is the first line of your own description. Template page · Showcase store. There is more in our wellness and ayurveda store templates guide.

3. Premium Store: for perfume and gift sets

Warm cream, unhurried and photo-first. A small perfume house or a gifting brand with a few higher-priced sets can let each photo carry the page.

It is an older design: its product page does not have the buy bar on phones, the delivery and COD line or the published coupons box, and its cards add to cart on hover, which does not happen on a phone. It also ships with a few general sentences to rewrite in your own words. For most beauty ranges the Beauty Store will sell more easily. Template page · Showcase store.

Offers, bundles and reviews: what is free and what is Growth

• Coupon codes are free. Tick “Show this code on the store” and the code appears in an “Offers for you” box on the product page with a copy button. Private codes stay private.
• Your own offer banner is free. Upload the artwork to the Beauty Store’s offer band.
• Buy X Get Y offers (buy 2, get 1 free, across the store or one category) are part of the sales boosters on the Growth plan, ₹499/month. On the Beauty Store, the offer band can then write your live offer out for you.
• Fixed-price bundles such as “any 3 for ₹999” are not available.
• Reviews and stars on cards are on the Growth plan. Stars appear only from real buyers’ reviews, which you approve. See how to collect product reviews.

Cash on delivery is free on every plan. Add a COD charge if you like, and the product page shows how much the buyer saves by paying online. See offering COD without losing money.

What is free and what you pay for

Set up your beauty store in an afternoon

1. Pick the Beauty Store. Or the Wellness Store for supplements. The template is fixed once the store is created, so open both showcases on your phone first.
2. Add sizes with their own prices. A Size option (30 ml, 50 ml, 100 ml), with a different price per option switched on in your catalog setup.
3. Add one true badge per product. It becomes the benefit line on the card.
4. Set up a browse page. Shop by concern or Shop by skin type, for the “Shop by” strip.
5. Upload your banner and offer artwork. The words live in the picture, the way beauty brands design them.
6. Fill in delivery, COD and returns, and publish a code. They power the line under the buy button and the offers box.

Every store template is compared in the 16 best online store templates of 2026, and the brand-by-brand look is in the best D2C websites in India for 2026. Weighing a paid theme instead? Read Shopify themes vs free store templates.

Template guides for other kinds of shop

• Wellness and ayurveda store templates
• Clothing store templates
• Boutique website templates for Instagram sellers
• Jewellery website templates
• Footwear store templates
• Gift shop website templates
• Home decor website templates
• Furniture and mattress website templates
• Food brand website templates
• Electronics store website templates
• Pet store website templates

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