Instagram Store · 21 September 2026

The best boutique website templates in India for 2026: make your Instagram boutique look like a real brand.

If you run a boutique on Instagram, the best website template is one that makes you look like a brand without asking you to write pages of text. For most boutiques selling kurtis, kurta sets, co-ords and western wear, that is the Clothing Store on SitesPlaced: big photos, the sizes still in stock on every card, and a buy button that stays on screen on phones. Pick the Simple Fashion Store for a black-and-white label, or the Premium Store for bridal, handloom and occasion wear. All three are free, and your buyers can pay by UPI, choose cash on delivery or send the order to you on WhatsApp.

Why a boutique needs a store, not just DMs

Key takeaway

Keep Instagram for being found. Use the store for being bought from. Every question a buyer has to DM you (price, size, COD, delivery) is a place where some of them stop, so put the answers on the page and send every interested tap to the store.

A boutique on DMs runs on your replies. The buyer asks “price?” at 11 pm, asks “L available?” the next morning, then asks about COD. Each wait is a chance for them to buy something else. A link-in-bio page with a list of products does not fix this, because the buyer still has to message you to pay.

A real store answers all of it at once: the price, the sizes left, delivery, COD and your exchange rule. The buyer orders at 11 pm and you wake up to it. For the full move, read how to move from Instagram DMs to an online store and link-in-bio store vs full website.

Pick your boutique template

Your boutique sells	Pick	Why	See it
Kurtis, kurta sets, co-ords, everyday ethnic wear	Clothing Store	Sizes still in stock on the card, a save-% tag on sale pieces, add to cart from the card	Template page · Showcase store
Western wear: dresses, tops, jeans, streetwear	Clothing Store	Edge-to-edge photos and rows that scroll sideways, the way Instagram shoppers browse	Template page · Showcase store
Sarees and dupattas	Clothing Store	Tall photos show drape and border; free-size pieces simply show no size list	Template page · Showcase store
A minimal label with a strong look	Simple Fashion Store	Plain black and white, big photos, very little text	Template page · Showcase store
Bridal, handloom, lehengas and high-ticket pieces	Premium Store	A calm, photo-first page makes an expensive piece feel worth it	Template page · Showcase store
Jewellery and accessories	Jewellery Store	Search, category tiles and shop-by-price tiles	Template page · Showcase store

The Clothing Store follows the layout of Jnorss’s phone site and the Jewellery Store follows GIVA’s. Neither brand is involved with SitesPlaced; your store uses your own name, photos and products. The Premium Store showcase is a jewellery shop; the layout works the same for clothing.

If you sell a mix, pick the template for what most of your orders are. The template is fixed once the store is created, so open each showcase on your phone before you choose.

What makes an Instagram boutique look like a real brand

One name, one logo, one colour. Use the same ones on Instagram and the store. The templates take your logo and accent colour and apply them everywhere.
Photos that match each other. Same background, same light, same shape. If your photos are square Instagram posts, set the product photo shape to square so the store does not crop them.
Categories with a cover photo. “Kurta sets”, “Co-ords”, “Sarees”. A category without its own picture borrows its first product’s photo, so it never looks empty.
Honest prices. The selling price and the MRP; the saving is worked out for you. No “DM for price”.
A size chart on every piece. Upload it once per product and a “Size Chart” link opens it.
Delivery, COD and exchange answers under the buy button, taken from your settings so they are always true.
Your own domain and no badge. yourboutique.in instead of a free address is on the Starter plan, ₹199/month. See custom domain for your Instagram store.
Real reviews. Stars on cards come only from buyers’ reviews, on the Growth plan (₹499/month). Never paste reviews in as text.

The Clothing Store, for most boutiques

The Clothing Store is built to fill itself from your products, so a boutique owner who hates writing is not stuck with empty paragraphs. On a phone you get an offer strip, full-width banners (your own product photos until you add a banner), a scrolling line if you write one, tall category tiles, and product rows that scroll sideways: bestsellers ranked from your real orders, then new arrivals.

Each card shows a tall photo, a red “Save %” tag when there is an MRP, the price and the sizes still in stock, such as S M L XL, plus an Add button. The product page shows sizes as square buttons, the size chart, the delivery and COD line and your published coupon, and a buy bar follows the shopper down the page on phones.

Boutique tips. Use options with their own price for choices like Unstitched, Semi-stitched and Stitched (switch on a different price per option in your catalog setup). For a custom or made-to-order piece, leave the price empty: the Clothing Store shows “Price on request” and a button that opens a WhatsApp chat about that piece. See the template or open the showcase store.

Simple Fashion and Premium: pick them for the look

The Simple Fashion Store is plain black and white with big photos. The Premium Store is warm cream and unhurried. Both look beautiful with strong photography.

Both are older designs, so know what you give up. Their product pages have sizes and the size chart, but not the buy bar on phones, the delivery and COD line, the published coupon box or “Price on request”, and their cards add to cart on hover, which does not happen on a phone. They also come with a few general sentences on the home and About pages; rewrite them in your own words. Most Instagram boutiques will sell more easily on the Clothing Store. More on all three in our clothing store templates guide.

From DMs to orders: UPI, COD and WhatsApp

Your buyers are used to ordering on WhatsApp. You do not have to take that away; the store can offer it alongside online payment and COD. All of this is free on every plan, at 0% commission:

Pay online by UPI or card, straight into your own Razorpay, PhonePe or Cashfree account.
Cash on delivery, with an optional COD charge. When you add one, the product page tells buyers how much they save by paying online. See UPI and COD on your Instagram store.
WhatsApp checkout. The buyer sends you their cart on WhatsApp: every item, their address, any coupon, delivery and the total. You confirm and settle payment in the chat. More in WhatsApp checkout for Instagram stores.

Every order, whichever way it came in, lands in one dashboard with an invoice. A floating WhatsApp chat button on every page is one of the Growth plan’s sales boosters; the WhatsApp checkout itself stays free.

Bring your Instagram posts in

You do not have to retype your catalogue. Paste your Instagram handle at /import and the importer pulls your posts in as products with their photos, ready for you to check prices and add sizes. It is free. The details are in the SitesPlaced store importer.

What is free and what you pay for

Plan	Price	What it adds for a boutique
Free	₹0	Every template, unlimited products and orders, UPI, cards, COD and WhatsApp checkout, coupons, the Instagram importer. On the Clothing Store: sizes on the card, quick add, the buy bar on phones and the delivery line. 0% commission.
Starter	₹199/month	Your own domain, no SitesPlaced badge, store analytics, Meta Pixel and Conversions API for your Instagram ads.
Growth	₹499/month	Reviews with stars on cards, Buy X Get Y offers, the WhatsApp chat bubble, cart suggestions and other sales boosters. 14-day free trial.

Fixed-price bundles such as “any 3 for ₹999” are not available. Full details on the pricing page.

Launch your boutique store this week

Import your posts. Paste your handle at /import, or add your best 15 to 20 pieces by hand.
Pick the template. The Clothing Store for most boutiques. Open the showcase on your phone first.
Add sizes, MRP and a size chart. A Size option with stock per option, the MRP on sale pieces, and a chart image.
Set up checkout. Connect Razorpay, PhonePe or Cashfree, switch on COD, and add your WhatsApp number for WhatsApp checkout.
Write your exchange rule and publish one code. Your exchange rule goes under every buy button; tick “Show this code on the store” on your Instagram coupon.
Put the link everywhere. Instagram bio, story highlights, WhatsApp status and catalogue. Reply to “price?” DMs with the product link.

Once it is live, how to increase Instagram store sales and how to turn Instagram followers into customers cover what to post and how to send people to the store. If orders are slow, read why your online store is not getting sales.

Template guides for other kinds of shop

FAQs

What is the best website template for an Instagram boutique in India?

The Clothing Store on SitesPlaced, for most boutiques selling kurtis, co-ords, sarees and western wear. It shows the sizes still in stock on every card, lets buyers add to cart from the card, keeps a buy bar on screen on phones and shows delivery, COD and your exchange rule under the buy button. It is free, at 0% commission.

Do I need a website if my boutique already sells on Instagram?

Instagram is where buyers find you; a website is where they can buy without waiting for your reply. A store answers price, size, delivery and COD on the page and takes the order at any hour, so fewer interested buyers drop off between “price?” and payment.

Can customers still order on WhatsApp from my boutique website?

Yes. With WhatsApp checkout on, the buyer sends you their cart on WhatsApp with every item, their address and the total, and you confirm in the chat. They can also pay online by UPI or card, or choose cash on delivery. WhatsApp checkout is free on every plan.

Can I offer cash on delivery on my boutique website?

Yes. COD is free on every SitesPlaced plan. You can add a COD charge, and the Clothing Store then tells buyers how much they save by paying online.

Can I import my Instagram posts as products?

Yes. Paste your Instagram handle at sitesplaced.com/import and the importer brings your posts in as products with their photos. It is free; you then check the prices and add sizes.

Which is better for a small boutique, Shopify or SitesPlaced?

Shopify is a powerful platform with a large theme and app store, and it suits a boutique that has grown into a team with a monthly budget for apps. For a small Indian boutique starting from Instagram, SitesPlaced is the better choice: a free store at 0% commission, a Clothing Store template that shows sizes on the card, and UPI, COD and WhatsApp checkout built in, with no paid theme or apps needed.