Meta Pixel and Conversions API, built in and deduplicated.
Paste your Pixel ID and Conversions API token once. The pixel loads on your live store, and the authoritative Purchase is sent from the server off the order record — with the browser leg sharing the same event ID — so Ads Manager counts real orders, not guesses.
By Manan Agrawal, Founder · Updated September 7, 2026
Meta Pixel + Conversions API is on the ₹199/month Starter plan and above (Growth includes it) and is bring-your-own-credentials. Under Settings → Tracking & code → Meta Pixel & Conversions API you paste your Pixel ID and a Conversions API access token from Events Manager. SitesPlaced then loads your pixel natively on the live storefront (PageView, ViewContent, AddToCart, InitiateCheckout, Purchase) and sends the authoritative Purchase event server-side from the order record with the order ID as the event ID; the browser fires a matching Purchase with the same ID and Meta keeps one. Failed sends are queued and retried.
Plan
₹199+Starter plan (₹199/month) and up
Where
Dashboard → your store → Settings → Tracking & code → Meta Pixel & Conversions API
Setup time
about 5 minutes
Website
facebook.comWhat Meta Pixel + Conversions API does on a SitesPlaced store
Your pixel, loaded natively
No pasting of the base code. SitesPlaced initialises your Pixel ID on every store page and fires PageView, ViewContent, AddToCart and InitiateCheckout with a shared event ID.
Purchase from the server
The authoritative Purchase is sent through the Conversions API from the order record when the order is placed — it does not depend on the thank-you page loading, ad blockers or iOS tracking limits. The browser fires a matching Purchase with the same event ID for the pixel's own reporting, and Meta keeps one.
Deduplicated, as Meta recommends
Browser and server events share one event ID (the order ID for Purchase), so Meta keeps one copy. Customer details are hashed on the server before they are sent.
Test events and retries
Add a test event code from Events Manager to see events in the Test Events tab (it expires after 24 hours). Failed sends go to an outbox and are retried automatically.
Which plan, and what it costs
- ✓SitesPlaced: ₹199/month Starter plan (or the ₹499/month Growth plan, which includes it), alongside a custom domain, branding removal, AI copy and store analytics.
- ✓Third-party fees: None. Meta does not charge for Pixel or Conversions API events; you pay only for the ads you run.
On Shopify the Pixel is native but server-side Conversions API setup is often done through an app; on SitesPlaced Pixel + CAPI is built in and deduplicated on the ₹499/month plan.
Full plan details are on the pricing page. Plan tags on every SitesPlaced page mirror the real entitlement gate in the product, as of September 7, 2026.
How to set up Meta Pixel + Conversions API
Where: Dashboard → your store → Settings → Tracking & code → Meta Pixel & Conversions API. Takes: about 5 minutes.
Get your Pixel ID
In Meta Events Manager open your pixel (dataset). The numeric ID, for example 123456789012345, is shown in its settings.
Generate a Conversions API token
In the same pixel's Settings, under Conversions API, click Generate access token (or create one via a system user). Copy the EAA… token.
Paste into SitesPlaced
Settings → Tracking & code → Meta Pixel & Conversions API → Pixel ID and Conversions API access token (Test event code optional) → Connect. SitesPlaced sends one PageView through the Conversions API to confirm Meta received it and stores the token encrypted.
Verify in Events Manager
Open your live store and place a test order. In Events Manager you should see browser and server events paired, with Purchase arriving from the server. Remove any test event code for production.
Good to know
- ✓The integration runs on your published store origin (your sitesplaced.site link or custom domain), not in the editor preview.
- ✓Do not also paste the Pixel base code under Header code. The native integration fires its own events only on the pixel it loads, but a pasted snippet's PageView would still be counted a second time — the dashboard warns you if it detects one. Use the native card alone.
- ✓You can pause events from the card without disconnecting, and resend a test PageView at any time.
Other marketing integrations
Razorpay, Shiprocket, Shipmozo, WhatsApp API, Meta CAPI: all built in.
Razorpay, cash on delivery, WhatsApp checkout, Shiprocket and Shipmozo are on the free plan. From ₹199/month (Starter): Meta Pixel + Conversions API, your own domain, branding removal, AI and analytics. The ₹499/month Growth plan adds WhatsApp Business API alerts and the 1-click checkouts, bring your own credentials. No app store, no per-integration fees.
Payments
- Free
UPI, cards, net banking and wallets at checkout. SitesPlaced takes 0% commission; Razorpay's standard gateway fee applies.
razorpay.com - Free
StripeNew
Card, Apple Pay and Google Pay from customers worldwide. Connect your own Stripe account with a restricted key — payments land in your Stripe balance and SitesPlaced takes 0% commission.
stripe.com - Free
PayPalNew
Customers pay with their PayPal balance or a card. Connect your own PayPal app — the money lands in your PayPal balance and SitesPlaced takes 0% commission.
paypal.com - Free
PhonePeNew
UPI, cards, net banking and wallets at checkout on your own PhonePe Business account. Money settles straight to you and SitesPlaced takes 0% commission; PhonePe's standard gateway fee applies.
phonepe.com - Free
CashfreeNew
UPI, cards, net banking, wallets and pay-later at checkout on your own Cashfree account. Money settles straight to you and SitesPlaced takes 0% commission; Cashfree's standard gateway fee applies.
cashfree.com - Free
COD at checkout with an optional COD charge you set.
- Free
- ₹499
Sell with ShiprocketNew
1-click checkout by Shiprocket — saved addresses, UPI/cards/COD and RTO scoring, without your own payment gateway. Shiprocket collects and settles to you; SitesPlaced takes 0%, Shiprocket charges 2% per order.
shiprocket.in - ₹499
Razorpay Magic CheckoutNew
1-click checkout on your own Razorpay account — saved addresses, UPI/cards/COD in one step, with COD intelligence and RTO protection. Money settles straight to your Razorpay. Can run alongside Shiprocket checkout.
razorpay.com
Shipping
- Free
Push orders to Shiprocket, get AWB numbers back, and show live tracking on your Track Order page.
shiprocket.in - Free
ShippoNew
USPS, UPS, FedEx, DHL and Royal Mail labels for US, UK and international orders — around 5¢ a label with no monthly fee, billed to your own Shippo account.
goshippo.com - Free
ShipmozoNew
Courier selection, pickup scheduling and tracking status synced back to each order.
shipmozo.com - Free
Rehbar PostNew
Compare courier rates, book the shipment, print the label and track it back — on your own Rehbar Post account.
rehbarpost.com
Fulfilment
- Free
Qikink
Print-on-demand for India — t-shirts, hoodies and mugs printed and shipped domestically from your own Qikink account.
qikink.com - Free
PrintifyNew
Print-on-demand t-shirts, hoodies, mugs and posters. Link a product to your own Printify catalogue and paid orders are sent for printing automatically — Printify bills your account, we take nothing.
printify.com
Messaging
- ₹499
Every new order sends you an alert and the customer a confirmation, from your own WhatsApp Business number via Meta's Cloud API. Bring your own credentials.
business.whatsapp.com
Marketing
- ₹199+
Meta Pixel + Conversions APINew
Your own Pixel on the storefront plus server-side Purchase events from the order record, deduplicated, so Instagram and Facebook ads report real sales. Bring your own credentials.
facebook.com - ₹499
Import the product reviews you already collected in Judge.me on Shopify or WooCommerce onto your product pages, matched by product name. Bring your own API token; SitesPlaced also collects and moderates its own product reviews on every plan.
judge.me - ₹199+
Custom head code
Paste Google Analytics, Clarity or any tag into your live site.
Growth
- ₹199+
yourbrand.com with one-click DNS setup for most Indian registrars.
- Free
Create and edit your store by chatting with your AI assistant.
modelcontextprotocol.io - Free
Bring a catalogue in from Instagram, your existing website, a PDF, dm2buy or Shopexer.
Frequently asked questions
Why do I need the Conversions API if I have the Pixel?
Browser pixels miss purchases when the thank-you page does not load, when an ad blocker runs, or under iOS tracking limits. Sending Purchase from the server off the order record closes that gap, and deduplication means Meta never counts an order twice.
Is this on the free plan?
No. Meta Pixel + Conversions API is on the ₹199/month Starter plan and above. On the free plan you cannot add tracking code to the store.
Which events are sent?
PageView, ViewContent, AddToCart and InitiateCheckout from the browser with matching server copies. The authoritative Purchase is sent server-side from the order record using the order ID as the event ID; the browser fires a matching leg with the same event ID, and Meta keeps one.
Does SitesPlaced see my ad account?
No. SitesPlaced stores your Pixel ID and an access token scoped to sending events, and uses them only to send your store's events to Meta.
Can I use a test event code?
Yes. Set it from Events Manager → Test Events when connecting or later from the card; it is applied for up to 24 hours and should be removed for production.
Make your Instagram ads report real sales
Build the store free, upgrade to the ₹199/month Starter plan (or Growth), and paste your Pixel ID and Conversions API token once.
See the plans →Starter and Growth both include Meta Pixel + Conversions API.