The best websites to increase your sales in 2026: what turns Instagram and WhatsApp visitors into orders.
If you sell on Instagram or WhatsApp, you already have the hard part: people who want what you make. The website’s job is to stop losing them between “price?” and payment. This guide covers the features that turn a visitor into an order, which ones are free, and the free template to pick for what you sell.
The short answer
The best website to increase your sales is a store your buyers can finish buying on, from a phone, without messaging you first. It answers price, size, delivery and cash on delivery on the page, and takes the payment or the COD order itself.
For a small Indian seller that is a SitesPlaced store on the template for your genre. It is free to publish at 0% commission, and the features below that say “free” are included on every template.
One honest caveat
A website does not bring you buyers by itself. It turns the people you already reach on Instagram, WhatsApp and ads into orders more often. Keep posting; send every interested tap to the store.
Why DMs and link pages lose orders
Every “price?” message is a wait. The buyer asks at 11 pm, you reply at 9 am, and by then they have bought something else. A link-in-bio page with a list of products does not fix it; the buyer still has to message you to pay.
Takeaway: every question a buyer has to ask you is a place where some of them stop. Put the answers on the page.
9 features that turn visitors into orders
- A checkout that takes UPI, cards, COD and WhatsApp orders. Payments go to your own Razorpay, PhonePe or Cashfree account, and COD and WhatsApp orders land in one dashboard. Free, at 0% commission.
- Add to cart from the product card. A buyer who already knows what they want should not have to open a product page. Free on every template.
- The size or pack on the card. The Clothing Store shows the sizes still in stock and the Food Store shows pack sizes, so nobody taps into a product only to find their size gone.
- A buy button that stays on screen on phones. Product pages are long; the Add to cart bar follows the buyer down once the main button scrolls away. Free.
- Delivery, COD and returns next to the button. When you dispatch, the free-delivery amount, COD and your returns rule, taken from your own settings. If you charge for COD, it shows how much the buyer saves by paying online, which also helps cut fake COD orders and returns. Free.
- Your Instagram codes on the product page. Tick “Show this code on the store” on a coupon and it appears in an “Offers for you” box with a copy button. Codes you give only to some people stay private. Coupons are free.
- Bestsellers ranked from real orders. New visitors do not know your range; showing what others bought is the quickest help. Free.
- Real reviews, with stars on the cards. Buyers ask “is it good?” before “how much?” Reviews come from your own buyers, you approve each one, and stars appear on cards only once real ones exist. On the Growth plan, ₹499/month. See how to collect product reviews.
- Offers that raise the order. Buy X Get Y (for example buy 2, get 1 free) and cart suggestions are part of the sales boosters on the Growth plan.
Why these nine: they are what the leading Indian D2C brand stores put on their phone pages. We go through each one, brand by brand, in the best-converting sales websites of 2026.
Pick the free template for what you sell
Six of these are laid out like a leading Indian D2C brand in the same genre, so your buyers already know how to shop them. All 11 are free.
| If you sell | Pick | What it does for you | See it |
|---|---|---|---|
| T-shirts, kurtas, sarees, everyday clothing | Clothing Store | The sizes still in stock, shown on every card | Showcase store |
| Skincare, perfume, soaps, daily care | Beauty Store | Add to cart and star ratings on every card | Showcase store |
| Silver, fashion or imitation jewellery | Jewellery Store | Shop-by-price tiles worked out from your own prices | Showcase store |
| Rugs, cushions, candles, home goods | Home & Decor Store | A photo mosaic that fills itself from your categories | Showcase store |
| Phone accessories, earbuds, gadgets | Electronics Store | A key-spec strip on every product card | Showcase store |
| Snacks, pickles, sweets, coffee, packaged food | Food Store | Pack sizes right on the product card | Showcase store |
| Groceries and many daily-use items | Grocery Store | One-tap add from a dense product grid | Showcase store |
| Gifts, perfume, handmade or higher-priced pieces | Premium Store | Gallery-grade product pages | Showcase store |
| Astrology, Vastu, healing consultations | Astrology & Consultation Store | Consultations booked on WhatsApp | See the template |
| Anything else | General Store | Colour themes to match your brand | See the template |
Clothing, Beauty, Jewellery, Home & Decor, Electronics and Food are laid out like Jnorss, Bella Vita, GIVA, Troost, boAt and The Whole Truth; those brands are not involved with SitesPlaced. The brand-by-brand look is in the best D2C websites in India for 2026.
What does not increase sales
- A pretty page with no checkout. If the buyer still has to DM you to pay, you have a brochure, not a store.
- Fake urgency. Countdown timers that reset and made-up “12 people are viewing this” messages cost you trust with repeat buyers. SitesPlaced templates do not include them.
- Walls of text about your brand. Buyers scroll past it. The new templates fill their rows from your products instead, and a section with nothing real to show stays hidden.
- A different price on Instagram and on the site. Keep one price list; use a coupon code for Instagram-only offers.
Set it up in an afternoon
- Bring your products in. Paste your Instagram handle at /import to pull your posts in as products, or add them by hand with photos, prices and sizes.
- Pick the template for what you sell. Use the table above, and open the showcase store on your phone first.
- Fill in delivery and COD once. Dispatch time, free-delivery amount, COD charge and returns. These power the line under every buy button.
- Tick the coupons you want shown. Your Instagram code goes in the “Offers for you” box; private codes stay private.
- Put the link everywhere buyers are. Instagram bio, WhatsApp catalogue and status, and your ads. Your store is live free at yourname.sitesplaced.com.
What it costs
| Plan | Price | What it adds for selling |
|---|---|---|
| Free | ₹0 | The whole store: every template, unlimited products and orders, UPI, COD and WhatsApp checkout, quick add, the buy bar on phones, the delivery line, coupons, bestsellers. 0% commission. |
| Starter | ₹199/month | Your own domain, no SitesPlaced badge, visitor and store analytics, Meta Pixel and Conversions API. |
| Growth | ₹499/month | Product reviews and stars on cards, sales boosters (Buy X Get Y, cart suggestions, post-purchase offers), loyalty stamp cards, WhatsApp Business API alerts. 14-day free trial. |
Full details on the pricing page.
FAQs
What is the best website to increase sales for a small business in India?
A SitesPlaced store on the template for what you sell. It is free to publish at 0% commission, takes UPI, COD and WhatsApp orders, and every template includes add to cart from the card, a buy button that stays on screen on phones, delivery and COD details next to the button, coupon codes on the product page and bestsellers ranked from real orders. Six templates are laid out like leading Indian D2C brands.
Do I need a website if I already sell on Instagram?
Instagram is where people find you; a website is where they can buy without waiting for your reply. Buyers who can see the price, pick a size, check delivery and pay or choose COD on their own are more likely to finish the order than buyers who have to message you.
Will a website bring me more customers?
Not on its own. A store turns the people you already reach into orders more often. Traffic still comes from your posts, reels, WhatsApp and ads; the store makes sure fewer of those people drop off before paying.
Is the SitesPlaced store really free?
Yes. Building and publishing a store is free, with unlimited products and orders, every template and 0% commission. You pay only if you want your own domain and no badge (Starter, ₹199/month) or reviews and sales boosters (Growth, ₹499/month).
Which template sells best?
The one made for what you sell. A clothing buyer wants sizes on the card, a jewellery buyer wants to shop by price, a food buyer wants pack sizes. Each genre template is laid out for its buyer; the General Store is there for anything that does not fit.
Turn your Instagram and WhatsApp buyers into orders.
Pick the free template for what you sell, bring your products in and publish. UPI, COD and WhatsApp checkout at 0% commission.
Open my store free →
