28 Christmas and New Year WhatsApp messages for customers you can copy, change and send
Here are 28 WhatsApp messages for a small business to send between early December and the first week of January, grouped by what each is for: greetings, offers, last order dates, order updates, thank-yous and New Year wishes. Replace the words in [brackets], send each to the right people at the right time, and follow the two rules at the top: do not send often, and only send to people who chose to hear from you. The Diwali set is in Diwali WhatsApp messages for customers.
Two rules before you copy anything. First, frequency: at most one promotional message a week in December, never two days running, and in Christmas week only a greeting and one last-order reminder. Updates about a customer’s own parcel are the exception; those are welcome any time. Second, opt-in: send promotions only to people who chose to hear from you, meaning they saved your number, bought from you and agreed to updates, or asked to join your list. A broadcast list in the WhatsApp Business app only reaches people who have saved your number, which is a useful built-in check. End every promotional message with a way out (“reply STOP to leave the list”) and honour it the same day. A business that ignores both rules gets muted, and a muted customer is gone for good.
TL;DR
- • 28 messages in six groups: greetings (5), offers (5), last order dates (4), order updates (4), thank-yous (4), New Year (6).
- • Frequency: one promotional message a week at most. Order updates don’t count.
- • Opt-in only. Saved your number, agreed to updates, or asked. Offer a way out every time.
- • Dates: Christmas is Friday 25 December 2026; New Year’s Day is Friday 1 January 2027.
- • Every offer message has an expiry and a store link, so the reader can act without replying.
How to use these
- Fill the brackets. [Name], [Store], [date], [CODE], [store link]. A message with a bracket left in it looks like what it is.
- Add the person. For buyers, name what they bought. “We hope the candle set was a hit” beats “we hope you liked your order”.
- Make the link work. Your store link is yourbrand.sitesplaced.site or your own domain. For a “message us” line, the WhatsApp link generator makes a wa.me link with your number and a pre-filled first line.
- Match the store. If a message says courier orders close on the 17th, your store’s announcement bar should say the same, and ordering should pause on the 18th. A message that promises what the store does not do causes refunds.
- One group, one day. Do not send a greeting and an offer in the same message, or on the same day.
Christmas greetings
Send on 24 or 25 December. No link, no offer. One a season.
Message 1
Merry Christmas from all of us at [Store]! Thank you for being part of our year. We hope your home is warm, your plate is full and your people are close. 🎄
Message 2
Merry Christmas, [Name]! Every order this year came from someone like you choosing a small business over a big one. We don’t take that lightly. Have a lovely day.
Message 3
Wishing you a Christmas full of plum cake, fairy lights and people you love. From [Store], with thanks for a wonderful year.
Message 4
Merry Christmas! Our kitchen is finally quiet and we’re sitting down with our own families today. We’ll be back on [date]. Until then, enjoy every minute. 🎁
Message 5
A short one, because today is for family, not phones: Merry Christmas from [Store]. Thank you for everything.
Offers and new products
Send to people who opted in, at most once a week in December. Always include the expiry.
Message 6
Our Christmas range is live! Hampers from ₹[price], plum cakes, candles and gifts under ₹500: [store link]. Courier orders close on [date].
Message 7
Early-bird for our regulars: [CODE] gives [X]% off (up to ₹[cap]) on orders above ₹[min] until [date]. Shop here: [store link]
Message 8
Free delivery on orders above ₹[amount] all December. Add a couple of gifts to the cart and the delivery charge disappears. [store link]
Message 9
New this week: [product]. [One line on what it is and who it suits.] ₹[price], gift-ready, with a handwritten card if you add a note at checkout. [store link]
Message 10
Buying for the office Secret Santa? Everything in this collection is under ₹500 and arrives wrapped: [category link]. Message us for a box of 20 or more.
Last order dates
Three messages at most: a week before, two days before, and on the day. Put the same date in your store’s announcement bar.
Message 11
Christmas courier orders close on [date] so that parcels reach you before the 25th. Order by then here: [store link]. Local delivery in [city] continues until 23 December.
Message 12
Two days left for courier delivery before Christmas. Orders placed after [date] will ship after the 26th. [store link]
Message 13
Today is the last day for courier orders before Christmas. We’ll pack everything that comes in by [time] tonight. [store link]
Message 14
Courier orders are now closed for Christmas. If you’re in [city], we can still hand-deliver until 23 December. Message us here and we’ll sort it out.
Order updates
Send to the buyer only, from the order. These are expected and welcome at any frequency.
Message 15
Hi [Name], thank you for your order #[number] from [Store]! We’ve got it and we’ll start packing today. You can follow it here: [tracking page link]
Message 16
Your order #[number] has shipped with [courier]. Tracking: [AWB]. It should reach you by [date]. If it’s a gift and you’d like us to hold it or change the address, reply to this message today.
Message 17
Your parcel is out for delivery today. If no one will be home, reply with a neighbour’s name or a safe spot and we’ll pass it to the courier.
Message 18
Hi [Name], your order #[number] was delivered. If anything arrived damaged, send us a photo within [X] hours and we’ll replace it before Christmas. Thank you for shopping small.
Thank you after the festival
Send to buyers between 26 and 31 December. One message, and only ask for a review from people who ordered.
Message 19
Thank you for ordering from [Store] this Christmas. We packed [number] parcels this month and yours was one of them. If you have a minute, a photo of your gift being opened would make our week.
Message 20
The rush is over and we wanted to say thanks, [Name]. If you liked what you got, a short review on our store helps the next buyer trust us: [store link]
Message 21
Hi [Name], we hope the [product] was a hit. If anything wasn’t right, tell us first; we’d rather fix it than find out later. And if it was right, we’d love to hear that too.
Message 22
Thank you for a Christmas we’ll remember. We’re taking two days off and reopening on [date] with New Year gifts. Until then, happy holidays.
New Year
One greeting on 31 December or 1 January. One offer, if any, between 26 December and 3 January.
Message 23
Happy New Year from [Store]! 2026 was our [first/second/best] year, and you were part of it. Here’s to a good 2027 for all of us. 🎉
Message 24
Happy New Year, [Name]! No offer, no link. Just a thank you from a small business you helped keep going this year.
Message 25
New Year gifts for the people you missed at Christmas: planners, plants, mugs and hampers, delivered in [city] by 31 December. [store link]
Message 26
Start the year with [CODE]: [X]% off above ₹[min], up to ₹[cap], until Sunday 3 January. [store link]
Message 27
We’re taking stock, literally. Our January clearance starts [date] with up to [X]% off Christmas stock while it lasts, ending on Republic Day, 26 January. [category link]
Message 28
Happy New Year! Our hours in the first week: [hours]. Orders placed over the long weekend ship on Monday 4 January. Thank you for your patience and your business.
A December sending calendar
Put together, the whole season for a buyer who opted in looks like this. Six promotional or seasonal messages in five weeks, plus the updates about their own orders.
| When | Message | To whom |
|---|---|---|
| First week of December | Christmas range is live (message 6) | Opted-in list |
| Around 10 December | Last order date, a week out (message 11) | Opted-in list |
| Last courier day | Today is the last day (message 13) | Opted-in list |
| As each order moves | Order updates (messages 15 to 18) | That buyer only |
| 24 or 25 December | One greeting (messages 1 to 5) | Everyone who opted in, with names |
| 27 to 30 December | Thank you and review ask (messages 19 to 22) | Buyers only |
| 31 December or 1 January | New Year greeting (messages 23 or 24) | Everyone who opted in |
Where your store does the typing
Half of these messages exist because a buyer could not find something on their own: the price, the last date, where their parcel is. A store removes those questions. On SitesPlaced the announcement bar at the top of every page carries the last order date, with extra lines that rotate for the offer; coupons have an expiry date built in; every order has a Track Order page the buyer can check with their order ID; and when you hit the cut-off, Pause ordering shows your own message instead of the checkout. All of that is on the free plan, with 0% commission, UPI, cash on delivery and WhatsApp checkout.
For order updates, the free plan gives you the buyer’s number on every order so you can message them from it; messages 15 to 18 are written for that. On Growth (₹499 a month, or ₹4,990 once for a year), order alerts go out through the WhatsApp Business API from your own number automatically, and the WhatsApp chat bubble puts “message us” on every page. Selling on WhatsApp with SitesPlaced explains the whole set-up.
Your own domain comes with Starter: ₹199 a month, or pay ₹199 once for 30 days with no autopay, or ₹1,990 once for a year. Starter removes the SitesPlaced badge, adds analytics, and makes your store’s pages answer about 4× faster than on the free plan: about 75 ms instead of about 330 ms, measured on live paid stores on 28 September 2026. “Answer” means how soon the page starts arriving, before the photos load. The code FREE7 gives 7 days free on Starter or Growth when you set up autopay; cancel before the first charge and you pay nothing. The season’s plan is on the Christmas and New Year page for sellers.
Frequently asked questions
What should a Christmas WhatsApp message to customers say?
Keep it short, warm and specific to your business: a greeting, one line of genuine thanks, and nothing to sell. Save offers and links for a separate message sent only to people who asked for them. The 28 messages above are grouped by purpose: greetings, offers, last order dates, order updates, thank-yous and New Year wishes.
How often can I send WhatsApp messages to customers in December?
A simple rule: at most one promotional message a week, and never two days in a row. In Christmas week, one greeting and one last-order-date reminder. Order updates about a customer’s own parcel are different; those are welcome whenever there is news. If people start leaving your broadcast list, you are sending too much.
Is it legal to send promotional WhatsApp messages to customers in India?
Send only to people who chose to hear from you: they saved your number, bought from you and agreed to updates, or asked to join your list. A broadcast list in the WhatsApp Business app only reaches people who have saved your number, which is a useful built-in check. Make opting out easy by saying “reply STOP to leave the list” and honour it the same day. For anything beyond that, read WhatsApp’s business policies and ask a lawyer.
Should I send the same Christmas message to every customer?
Use the same message, but add the person’s name and, for buyers, the product they bought. A message that says “we hope the plum cake was a hit” lands very differently from a generic greeting. Keep a short list of your best customers and write those by hand.
Can my online store send order updates on WhatsApp automatically?
On SitesPlaced, order alerts through the WhatsApp Business API, sent from your own number, are part of the Growth plan. On the free plan you message the customer from the order yourself; the order has their number and the templates above are written for that. Every store also has a Track Order page the customer can use with their order ID.
Where do I put the last order date so everyone sees it?
In your store’s announcement bar, the strip at the top of every page (Settings → Branding on SitesPlaced), in your Instagram bio, and in one WhatsApp message a week before and one on the day. When the date passes, pause ordering with your own message so nobody can place an order you cannot deliver before Christmas.
Give every message a link worth tapping
Open a free store, put your Christmas range and last order date on it, and every WhatsApp message gets shorter. ₹0, 0% commission, UPI and WhatsApp checkout included.
