Black Friday WhatsApp messages for customers: 14 ready-to-send templates
Below are fourteen Black Friday messages a small store can copy and send: the ask that gets permission first, two teasers, early access for past buyers, the sale-is-live message, weekend nudges, a last-day message, a cash-on-delivery confirmation, a dispatch note, and two after-sale messages. Black Friday is Friday 27 November 2026 and Cyber Monday is Monday 30 November 2026; the dates below assume a sale that runs Friday to Monday. Change the words in [brackets], replace yourname.sitesplaced.site with your own store link, and they are ready.
Key takeaway: ask before you add anyone, send at most one message a day and on most days none, and honour every “stop” the same day. A Black Friday broadcast to people who never agreed gets you blocked in a weekend. The same six messages to people who said yes get you orders on Thursday night, before the rush, and a review the week after.
TL;DR
- • Before: ask past buyers if they want the offer; tease only the ones who said yes.
- • Early access: Thursday 26 November evening, a code that works until Monday.
- • Live: Friday morning, offer, end and link in the first three lines; weekend nudges on your status.
- • Last hours: one message on Monday, a real end time, and then let it end.
- • Thank you and after: one buyer at a time; confirm COD, send the tracking link, ask for a review a week later.
Before the sale: ask first, then tease
A Black Friday message only works on people who agreed to hear from you, so the first message is not a teaser. It is the ask. Send it a week or two before, one by one or as a broadcast to past buyers, and tease only the people who replied yes.
1. The ask: would you like our Black Friday offer?
When: Around 16 to 20 November, to past buyers
2. The teaser: something is coming on Friday
When: Monday 23 November, to people who said YES
3. The teaser with one product shown
When: Wednesday 25 November
Early access for past buyers
Early access means the sale opens for your past buyers a few hours before everyone else. It costs nothing, it rewards the people who already trusted you, and it moves some orders to Thursday evening, when you have time to pack. Set the coupon to expire on Monday 30 November so it keeps working through the whole sale. Message 5 is the short version of message 4, for your status or for people who prefer one line.
4. Early access opens tonight
When: Thursday 26 November, evening
5. Early access, one line
When: Thursday night, as a status update
The sale is live
Friday morning, one message with the offer, the end and one link in the first three lines, because many people only read the preview. Over the weekend, at most one more a day, each about one product rather than the whole sale, and put those on your status if the list already had a message that day.
6. The sale is live
When: Friday 27 November, morning
7. One product, Saturday
When: Saturday 28 November
8. The free-delivery reminder, Sunday
When: Sunday 29 November
Last hours
Pick one of these two for Monday, not both. Say the real end time, and when it passes, let it pass. A sale that quietly keeps running teaches people to ignore your next deadline.
9. Last day
When: Monday 30 November, morning
10. Last few hours
When: Monday 30 November, early evening
Thank you
These go to one buyer at a time, about their own order, so nobody minds them and they do not count against the one-a-day rule. A cash-on-delivery order placed in a sale is worth confirming before it ships.
11. Confirming a cash-on-delivery order
When: Before you ship a COD order
12. Thank you, with the dispatch details
When: The day the order leaves
After the sale
The week after is when a weekend sale turns into a customer. Prices are back up, so this is not an offer: it is a check-in, a review request, and a line about what comes next for the people who said yes.
13. Did it arrive?
When: A day or two after delivery
14. The review request, and what’s next
When: About a week after delivery
The two weeks on one page
| When | Message | To whom |
|---|---|---|
| 16–20 November | 1. The ask | Past buyers, one by one or as a broadcast |
| Monday 23 November | 2. Teaser | People who said YES |
| Wednesday 25 November | 3. One-product teaser | People who said YES |
| Thursday 26 November, evening | 4 or 5. Early access | People who said YES; 5 on your status |
| Friday 27 November, morning | 6. Sale live | People who said YES, and your status |
| Saturday 28 November | 7. One product | Your status |
| Sunday 29 November | 8. Free-delivery reminder | Your status |
| Monday 30 November | 9 or 10. Last day | People who said YES |
| As orders come in | 11 and 12 | One buyer at a time |
| The week after | 13 and 14 | One buyer at a time |
Someone who said yes gets about six messages in two weeks, and never two in one day. The product links in messages 3 and 7 should point at the product itself, not your home page: open the product on your store and copy its address. For the offer behind the messages, read Black Friday vs Diwali sale; for running the whole weekend across WhatsApp and Instagram together, how to run a Black Friday sale on WhatsApp and Instagram.
Broadcast etiquette: how to stay unblocked
- Ask before adding. A WhatsApp order is a conversation about one parcel, not a yes to offers. Send message 1 and put only the people who reply YES on your list. A broadcast list on WhatsApp reaches only people who have saved your number anyway, so the ask also tells them to save it.
- One message a day at most, and on most days none. The schedule above sends six to the list in two weeks. If Saturday and Sunday feel like too many, put them on your status, where people choose to look.
- Make stopping easy, and do it the same day. Every offer message carries “Reply STOP”. When someone does, remove them from the list before you do anything else, and do not ask why. Someone who cannot stop you blocks or reports you instead, and a number that gets reported often can be restricted by WhatsApp.
- Daytime only. Not late at night, and not at 6 am on Friday because the sale “starts at midnight”. Nine in the morning is early enough.
- A broadcast sends the same text to everyone, so do not write “Hi [Name]” in one. Write “Hi”, and keep the personal messages (11 to 14) one by one.
- One photo, one link. Link to the sale product or the sale category, not the home page. One emoji is fine; a wall of them looks like spam.
- Never a group. Everyone in a group sees everyone’s number and every reply, and most people leave. Broadcast list, channel or one-to-one chat; the differences are in Diwali WhatsApp messages for customers, which also has the festive wishes for the week before this one.
Where your store can do the typing
The messages above are for sending by hand from the WhatsApp Business app, which is how most small stores run their first Black Friday. A few of them can come from your store instead. On SitesPlaced:
- Free: WhatsApp checkout sends the buyer’s cart to your WhatsApp as an order, so the conversation in message 11 starts with everything you need. Every store has a Track Order page (
yourname.sitesplaced.site/track-order) for message 12. The offer itself is a sale price on the product, or a coupon under Settings → Discounts with an expiry and a minimum order, and the end time goes in the announcement bar under Settings → Branding. There is no countdown timer; the sentence in message 6 is the countdown. - Growth (₹499 a month, or ₹499 once for 30 days): the WhatsApp Business API, Meta’s official way for a business to send automatic messages from its own number, so each buyer gets an order confirmation with a tracking link and you get a new-order alert. Product reviews are on Growth too, and every order has a Copy review link button to paste into message 14.
- AI Co-founder (₹1,499 a month): broadcasts to subscribers and past buyers, and abandoned-cart reminders, through a Meta-approved template that carries a Reply STOP line.
For a click-to-chat link to put under the offer on Instagram, use the free WhatsApp link generator. Everything about taking orders in chat is on Sell on WhatsApp, and the weekend plan with offers and dates is on the Black Friday page for sellers. When the weekend is over, the Christmas set of messages is in Christmas and New Year WhatsApp messages for customers.
Frequently asked questions
What should I write in a Black Friday WhatsApp message to customers?
The offer, the end date and one link, in the first three lines, because many people only read the preview. Say what is on sale, show the old price if you can, give the real end (Monday 30 November 2026, 11:59 pm, for example) and link straight to the product or the sale category on your store. Add “Reply STOP if you’d rather not get offers” at the bottom.
When should I send Black Friday messages on WhatsApp?
Ask people whether they want the offer a week or two before, tease once or twice in the week of 23 November, open early access for past buyers on Thursday 26 November evening, announce the sale on Friday 27 November morning, and send one last-day message on Monday 30 November. Send in the daytime, not late at night.
How many Black Friday messages should a small business send?
At most one a day, and on most days none. Across the two weeks in this post, someone who said yes gets about six messages; the weekend ones can go on your status instead of the list. Order messages to one buyer about their own order do not count, because they are about that buyer’s parcel.
Can I send Black Friday offers to all my WhatsApp contacts?
No. Send offers only to people who said yes when you asked. Someone who ordered from you once has talked to you about one order, which is not a yes to every offer. Messaging people who never agreed is spam: they block or report you, and a number that gets reported often can be restricted by WhatsApp. A broadcast list also only reaches people who have saved your number.
Should I give past customers early access on Black Friday?
Yes. Open the sale for past buyers on Thursday evening with a code such as EARLY20 that expires on Monday 30 November. It rewards the people who already trusted you, it costs you nothing extra, and it moves some orders to Thursday night, when you have time to pack them properly before the weekend rush.
What do I say when someone asks for the Black Friday price after the sale ends?
Say no, kindly. “The sale ended Monday night and prices are back to normal, but the next one is at Christmas and I’ll let you know.” If you give the price to one person after the deadline, every deadline you set afterwards means less, and the people who ordered on time were treated worse than the person who waited.
Can my online store send Black Friday WhatsApp messages automatically?
On SitesPlaced, WhatsApp checkout, where the cart arrives on your WhatsApp as an order, is free. The Growth plan (₹499 a month) connects the WhatsApp Business API, so each buyer gets an order confirmation with a tracking link from your own number and you get a new-order alert. The AI Co-founder plan (₹1,499 a month) adds broadcasts to subscribers and past buyers through an approved template that carries a Reply STOP line. The offer messages in this post are for sending by hand.
Give every message a store link to point at
Publish a free store with sale prices, coupons that expire, UPI, cash on delivery and WhatsApp checkout, then put its link in every message. 0% commission, and a Track Order page for every buyer.
