Comparison · May 2026

SitesPlaced Stores vs Instamojo — for Indian online sellers

Instamojo built India's first popular payment-link product. The storefront came later. Stores is the opposite — a storefront built around how Indian sellers actually use Instagram and WhatsApp. Here is when each one wins.

SitesPlaced Stores is the right choice if you sell physical products on Instagram or WhatsApp and want a real storefront — own domain, vertical-fit templates, WhatsApp checkout, Shiprocket-integrated shipping — with a person who sets it all up for you. Instamojo is a stronger fit if your primary need is collecting payments from links (digital products, services, course payments) and a basic storefront is a nice-to-have, not the main event.

TL;DR

• Instamojo — payment-links-first product. Great for freelancers and service sellers. Storefront is functional but generic.
• Stores — storefront-first, designed for Instagram/WhatsApp brand sellers. 16 genre-fit templates, dedicated setup person, Razorpay + Shiprocket + WhatsApp native. Free to build and publish at 0% commission; ₹199/month (Starter) adds a custom domain, removes the badge and unlocks AI.
• Migration — free one-day move from Instamojo on every paid Stores plan.

Feature-by-feature comparison

Feature	SitesPlaced Stores	Instamojo
Primary product	Storefront-first ecommerce builder	Payment links + bolted-on store
Your own domain	Included on paid plan	Paid add-on
WhatsApp checkout	Native, structured order messages	Limited
16 genre-fit templates	Clothing / beauty / jewellery / food etc.	Generic shop themes
Razorpay UPI / cards	Built-in	Instamojo Pay (their own gateway)
Shiprocket integration	Native	Available but separate setup
Order dashboard	Paid / pending / shipped / delivered	Available
PDF invoices with your branding	Included	Available on higher plan
Dedicated setup person	Yes, until your first sale	Self-serve
Free migration from current store	Yes — one working day	—
Transaction fees / commission	0% on SitesPlaced, Razorpay's standard MDR only	Instamojo Pay MDR + plan fee
Best fit	Instagram + WhatsApp brand sellers	Freelancers selling digital products

What Instamojo does well

Instamojo earned its loyal user base for a reason. Payment links work flawlessly — you can collect money for a single product, a course, a service, or a donation in under two minutes. The product is mature and the payouts are reliable.

If you sell digital products (PDFs, courses, freelance services) where the customer doesn't need a shopping cart, Instamojo is genuinely a strong tool. Their core competence is "collect money from a link" — and they do it well.

Where Stores wins

For Indian sellers whose business is on Instagram or WhatsApp DMs, the storefront is the product — not the payment link. Stores was designed from that angle:

16 genre-fit templates. A clothing seller picks the Clothing Store; a jeweller picks the Jewellery Store; a snack brand picks the Food Store. Each is laid out like a leading Indian D2C brand in that genre, not a generic “ecommerce shop”.
WhatsApp-first checkout. When a customer taps "Buy", their WhatsApp opens with a structured order ready to send to your number. No copy-pasting product names or asking for UPI IDs.
Razorpay-powered. Standard MDR, payouts in T+2, no separate payment-gateway sign-up. The money lands in your bank on the timeline you already know.
Shiprocket built-in. Create a shipment, print the label from your phone, customer gets tracking — all without leaving Stores.
A real person sets it up. Your dedicated POC builds the store, connects your domain, configures Razorpay and Shiprocket, and answers WhatsApp messages until you're shipping orders.

Who should move from Instamojo to Stores?

• You sell physical products (clothes, food, beauty, home, plants) on Instagram or WhatsApp DMs.
• You want a domain (yourbrand.com) because Instamojo subdomains don't get re-shared as much.
• You're tired of explaining shipping timelines manually — you want Shiprocket-integrated tracking.
• You want a storefront that looks like your vertical (clothing label, jewellery shop, snack brand) — not a generic catalog.
• You'd rather have someone build the thing than fight with self-serve dashboards.

Frequently asked questions

Is SitesPlaced Stores better than Instamojo for Instagram sellers?

For sellers whose primary channel is Instagram or WhatsApp DMs, yes. Stores is built storefront-first with genre-fit templates (clothing, beauty, jewellery, food, etc.), WhatsApp-structured checkout, Razorpay, Shiprocket, and a dedicated setup person. Instamojo started as a payment-links product and added a storefront later — it works, but the experience is closer to 'we glued a shop onto our payment gateway' than 'this was designed for an Instagram seller'.

Can I move my Instamojo store to SitesPlaced Stores?

Yes. Share your Instamojo storefront URL on WhatsApp and our team rebuilds it on SitesPlaced — products, photos, prices, shipping zones — usually within one working day. Free migration on every paid plan.

Does Stores use Instamojo Pay or Razorpay?

Stores uses Razorpay as the default payment gateway. Razorpay supports UPI, all major debit and credit cards, netbanking, and wallets. Money is paid out to your bank account on the standard Razorpay payout schedule (typically T+2 to T+3).

How much cheaper is Stores than Instamojo?

Stores is free to build and publish at 0% commission. The ₹199/month Starter plan only adds a custom domain, removes the badge, and unlocks AI and higher limits (plus a dedicated POC). Instamojo's storefront plans go up faster as you add modules, and Instamojo Pay charges MDR on top.

Will my customers notice the switch?

Only if you tell them. Your store moves to your own domain, your Instagram bio link gets updated, and your customers land on a properly designed SitesPlaced storefront. No Instamojo or SitesPlaced branding visible to them.