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Comparison · May 2026

SitesPlaced Stores vs Bikayi — for brand-led Indian sellers

Both build WhatsApp-first stores for Indian sellers. The split is brand vs catalog. Stores treats your storefront as a brand impression. Bikayi treats it as a digital catalog. Here is what that means in practice.

SitesPlaced Stores is the right choice if your business is brand-led — clothing, shoes, beauty, wellness, jewellery, home decor, furniture, gifts, electronics, food, pet supplies — and the way your storefront looks shapes the customer’s first impression. Bikayi is the better fit if you want the simplest possible WhatsApp catalog with the least setup friction, and brand polish isn't the deciding factor.

TL;DR

  • • Bikayi — catalog-first WhatsApp store builder. Same theme for every business. Fast to start, limited customization.
  • • Stores — storefront-first with 16 store templates. Eleven are laid out like leading Indian D2C brands in their genre (clothing, shoes, beauty, wellness, jewellery, home decor, furniture, gifts, electronics, food and pet supplies). Free to build and publish at 0% commission; ₹199/month (Starter) adds a custom domain, removes the badge, unlocks AI and includes a dedicated setup person.
  • • Switching — free one-day Bikayi → Stores migration on every paid plan.

Feature comparison

FeatureSitesPlaced StoresBikayi
Storefront templates16 genre-fit designsGeneric catalog themes
Vertical-specific designClothing, shoes, beauty, wellness, jewellery, home, furniture, gifts, electronics, food, petsSame theme for every business
WhatsApp checkoutStructured order messagesAvailable
Razorpay integrationNative, no setup neededAvailable, requires linking
Shiprocket integrationNativeAvailable
Custom domainIncluded on paid planPaid add-on
Editor experienceSection-level editor, full content controlCatalog-list editor
Dedicated setup personYes, until your first saleSelf-serve / chat support
PDF invoicesBuilt-in with GST formatAvailable
Migration from another platformFree one-day rebuildSelf-serve import
Commission on sales0%Plan-dependent
Best fitBrand-led Instagram & WhatsApp sellersCatalog-led WhatsApp sellers

What Bikayi does well

Bikayi is one of India's earliest WhatsApp store builders, and it shows. The catalog-first approach works — you list products, set prices, share the link, customers order on WhatsApp. The setup curve is honestly the easiest in the category.

For sellers who treat their storefront purely as a catalog (here are my products, here are prices), Bikayi gets the job done.

Where Stores wins for brand-led sellers

For sellers whose business is built on a brand impression, the catalog-first approach leaves money on the table. Stores fixes that:

  • Vertical-fit templates. A clothing label picks the Clothing Store (laid out like Jnorss, with the sizes in stock on every card). A beauty brand picks the Beauty Store (laid out like Bella Vita, with Bestsellers and New arrivals tabs). A snack or sweets brand picks the Food Store (laid out like The Whole Truth, with pack sizes on the card). Bikayi uses the same theme regardless of vertical.
  • Section-level editor. Your homepage isn't just "products + footer". You can have a hero, brand-story preview, weave-origins or tasting-notes grid, a video promo, testimonials, FAQ, Instagram strip — and reorder or hide any of them. Bikayi gives a single catalog page.
  • Your domain, your invoices. Custom domain included. PDF invoices with GST format. Your brand never has to apologise.
  • Dedicated setup person. A real human builds the store, connects Razorpay, sets up Shiprocket, and walks you through the first sale on WhatsApp. You don't fight the dashboard.

Who should move from Bikayi to Stores?

  • • You sell in a vertical where the storefront design matters (clothing, shoes, beauty, wellness, jewellery, home decor, furniture, gifts, electronics, food and pet supplies).
  • • Customers ask "do you have a website?" and you wish your answer were prettier.
  • • You're tired of every shop on the platform looking like every other shop.
  • • You want a dedicated person to actually build the thing for you.
  • • You're scaling and want PDF invoices, real order dashboard, Shiprocket-integrated shipping out of the box.

Frequently asked questions

Is SitesPlaced Stores better than Bikayi?

For sellers whose brand matters — clothing, shoes, beauty, jewellery, home decor, furniture, gifts, food, pet supplies — Stores is better because its templates are laid out for that specific genre. Bikayi is the same catalog-style template for every business. If your storefront is the brand impression, Stores wins. If you just need a digital catalog, Bikayi is fine.

What's the price difference?

Stores is free to build and publish at 0% commission; the ₹199/month Starter plan only adds a custom domain, removes the badge, and unlocks AI and higher limits (plus a dedicated setup person). Bikayi's paid plans start around ₹999/month and feature gating includes custom domain on higher tiers.

Can I move my Bikayi store to SitesPlaced Stores?

Yes. Share your Bikayi store URL (or a product CSV export) on WhatsApp, and our team rebuilds it on SitesPlaced — products, photos, prices, shipping zones — usually within one working day. Free migration on every paid plan.

How is the editor different?

Stores uses a section-level editor: each home / about / contact page is a stack of editable sections (hero, featured products, testimonials, FAQ, etc.) you can reorder, hide, or rewrite. Bikayi's editor is catalog-first — you edit products and a single shop theme. For brand-led sellers who care about how the homepage reads, Stores gives much more control.

Which one is faster to set up?

Both can be live within a day if you do it yourself. Stores includes a dedicated setup person who builds the store, connects the domain, and sets up Razorpay and Shiprocket — so the seller usually spends under an hour of their own time. Bikayi is self-serve; setup speed depends on how comfortable you are with the dashboard.

Move to a real storefront

Free Bikayi → Stores migration. Your store gets a vertical-fit design, your own domain, and a real person who sets it up.

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