# Add a blog to your store

> Write posts in the Design tab to share stories, launches and guides — great for SEO and bringing customers back.

Guide: https://sitesplaced.com/help/online-stores/store-blog · Section: Online Stores · Last reviewed: 2026-08-23

Every store includes a built-in blog on the free plan. Open the **Design** tab and switch to the **Blog** sub-tab to write posts — product launches, care guides, festival gift ideas, behind-the-scenes stories. Published posts appear at `/blog` on your storefront and each one gets its own page, so they give Google more reasons to send people to your store and give customers a reason to come back between purchases.

## Write a post

1. In **Design → Blog**, click **Add post** in the **Blog posts** card.
2. Enter a **Title**. Leave **Post link (optional, made from the title)** blank and the address is made from the title when you save — e.g. *How to care for silver jewellery* becomes `how-to-care-for-silver-jewellery`. Type your own only if you want a shorter address.
3. Upload a **Banner image** (under 2MB). It appears at the top of the post and as the card image on the blog list.
4. Write the body in the **Content** editor. The toolbar gives you headings (three sizes), **bold**, *italic*, underline and strikethrough, numbered and bulleted lists, links, and a clear-formatting button.
5. Leave **Published (visible on your store)** ticked to go live as soon as you save, or untick it to keep the post as a draft.
6. Click **Create post**. The post appears in the list with a **Published** or **Draft** badge and its address under the title.

## Edit, unpublish or delete a post

Each post in the list has **Edit** and **Delete** buttons. **Edit** reopens the form — change anything and click **Save changes**; untick **Published** to pull a post offline without losing it. **Delete** asks you to confirm and then removes the post permanently; there is no recycle bin, so unpublish instead if you might want it back.

## What customers see

The blog page lists published posts newest first, each as a card with its banner image, title, the first 160 characters of the text and a **Read more** link. A post page shows the banner, title, the date it was created, the full content and a **← Back to blog** link. The page title on Google becomes *Post title | Store name*, and the description is taken from the opening text — so start every post with a sentence that says what it is about.

Don't want a blog at all? Just [hide the **Blog** link in your menu](https://sitesplaced.com/help/md/online-stores/store-menu-navigation.md) — one click removes it from your storefront. Posts you have written stay saved.

## Ideas that work for small stores

- **Care and usage guides** — *How to store homemade pickles*, *Washing handloom cotton*. These rank for years and reduce returns.
- **Gift guides by occasion** — Diwali, Raksha Bandhan, weddings, Mother's Day. Link each gift to its product page.
- **Behind the brand** — where you source, how you make, who packs the orders. Trust sells.
- **Launch notes** — one short post per new collection, with the announcement bar pointing at it.
- **Answers to DM questions** — if five customers ask the same thing on WhatsApp, it is a blog post.

## Good to know & troubleshooting

- To link to a product inside a post, open the product on your live store, copy the address, and use the editor's link button.
- Only the banner image can be uploaded per post — the editor does not insert images into the body. Put the most important photo in the banner.
- There are no categories, tags, scheduling or author names. Posts are listed in the order they were created; to bump a post, unpublish and recreate it.
- **Post not showing on the store** — check it is **Published** and that the store itself is published. Drafts are only visible to you in the dashboard.
- **Post link changed after editing the title** — the link only changes if you clear the **Post link** box; otherwise it stays. Shared links keep working as long as you do not edit the link field.
- Pair posts with [SEO & sharing](https://sitesplaced.com/help/md/online-stores/store-seo.md) settings so the store's share image and description are set before you promote a post on WhatsApp.

**Q: Is the blog free?**

Yes. The blog is part of every store on the free plan, with no limit on the number of posts.

**Q: Can I add photos inside the post, not just a banner?**

Not from the editor's toolbar — it supports text formatting, lists and links. Use the banner for the main image and link to product pages for more photos.

**Q: Where does the blog appear on my store?**

At /blog, with each post at /blog/your-post-link. The Blog link in your header menu points there; hide it in Navigation & menu if you do not want the blog visible.

**Q: Can I schedule a post for later?**

No. Save it as a draft by unticking Published, then tick it and Save changes when you want it live.